A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Cybercrime encompasses a wide range of criminal activities that are carried out using digital devices and/or networks. These crimes involve the use of technology to commit fraud, identity theft, data breaches, computer viruses, scams, and expanded upon in other malicious acts. Cybercriminals exploit vulnerabilities in computer systems and networks to gain unauthorized access, steal sensitive information, disrupt services, and cause financial or reputational harm to individuals, organizations, and governments.
Online poker is the game of poker played over the Internet. It has been partly responsible for a huge increase in the number of poker players worldwide. Christiansen Capital Advisors stated online poker revenues grew from $82.7 million in 2001 to $2.4 billion in 2005, while a survey carried out by DrKW and Global Betting and Gaming Consultants asserted online poker revenues in 2004 were at $1.4 billion. In a testimony before the United States Senate regarding Internet Gaming, Grant Eve, a Certified Public Accountant representing the US Accounting Firm Joseph Eve, Certified Public Accountants, estimated that one in every four dollars gambled is gambled online.
Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of online gambling.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Pay to surf (PTS) is an online business model which gained popularity in the late 1990’s and experienced a significant decline following the dot-com crash. PTS companies advertised their main advantage as sharing the advertising revenue with their user base in a form of rewards for watching promotional content over the web. In order to participate, users would need to install software that tracked their browsing activities and displayed targeted advertisements. Ultimately, users receive financial compensation for their time spent browsing the web.
Ontario Lottery and Gaming Corporation, known for corporate branding purposes simply as OLG since 2006, is a Crown corporation owned by the Government of Ontario, Canada. It is responsible for the province's lotteries, charity and Aboriginal casinos, commercial casinos, and slot machines at horse-racing tracks. It was created in April 2000 when the Ontario Lottery Corporation (OLC) was merged with the Ontario Casino Corporation (OCC), established in 1994. Prior to 2006, the combined entity was known in short form as the OLGC. OLG employs over 8,000 individuals throughout Ontario; 1,400 in Sault Ste Marie and the GTA offices. There are approximately 9,800 retailers operating more than 10,000 lottery terminals across the province.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service. It was launched in 2002 and marketed to people who are married who are looking for affairs. The website's slogan is "Life is short. Have an affair."
A click farm is a form of click fraud where a large group of low-paid workers are hired to click on links or buttons for the click fraudster. The workers click the links, surf the target website for a period of time, and possibly sign up for newsletters prior to clicking another link. For many of these workers, clicking on enough ads per day may increase their revenue substantially and may also be an alternative to other types of work. It is extremely difficult for an automated filter to detect this simulated traffic as fake because the visitor behavior appears exactly the same as that of an actual legitimate visitor.
Malvertising is the use of online advertising to spread malware. It typically involves injecting malicious or malware-laden advertisements into legitimate online advertising networks and webpages. Because advertising content can be inserted into high-profile and reputable websites, malvertising provides malefactors an opportunity to push their attacks to web users who might not otherwise see the ads, due to firewalls, more safety precautions, or the like. Malvertising is "attractive to attackers because they 'can be easily spread across a large number of legitimate websites without directly compromising those websites'."
Gambling in Turkey is highly regulated. Turkey banned casinos in 1998, and it banned non-state online gambling in 2006. A state lottery and betting services exists, however, and has some online gambling, and illegal gambling continues to persist.
Telemetry was an independent online advertising security and optimization firm, with offices in London and New York City. In January 2017, Telemetry shut down amid declining revenues.
Advmaker is an affiliate program of Internet advertising in Runet, which has about 17,000 advertising spaces, covering more than 100 million visitors, which are three billion page views per month. It is intended for webmasters and site owners who wish to place advertising on their web projects, and advertisers.
Ad fraud is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue. Ad-frauds are particularly popular among cybercriminals.
