Daniel Sachon directed the accompanying music video for "Fast", which premiered alongside the single. The video follows Lovato walking through city streets while chaotic situations occur around her, and includes references to internet memes featuring the singer. As part of the song's promotion, she hosted a fan event at the Bigg Chill, a frozen yogurt shop Lovato had criticized years prior as part of a public controversy. "Fast" received a nomination for Song of Summer at the 2025 MTV Video Music Awards.
Background
I tend to write from the place I'm in at the moment. Lately, it's been amazing — I've been writing nothing but love songs and sexy songs because I'm in a really good place. It feels good to be able to create from that space.
"Fast" marks a return to pop after Lovato's 2022 punk-rock album Holy Fvck. The song was first teased through video snippets on social media, highlighting its EDM-influenced sound. Its release suggests a musical shift back toward the style of her earlier pop songs such as "Cool for the Summer" and "Sorry Not Sorry". Prior to the release of Holy Fvck, Lovato symbolically declared the end of her pop era by posting a photo on Instagram dressed in black with their team, captioned "A funeral for my pop music". The promotion of "Fast" signaled a reemergence of that earlier sound.[2]
Promotion and release
Lovato started teasing new music in 2025 with several videos to social media. That July, she wiped her Instagram account and shared promotional pictures captioned with new lyrics.[3][4] An snippet of an unreleased track was published to social media with the title "Fast".[5][6] On July 30, 2025, Lovato hosted a fan event in the Bigg Chill, a frozen yogurt shop she had criticized as part of a public controversy in 2021. She also shared videos filmed at the store using a previous viral audio from her apology years prior.[7][8][9]
"Fast" was released on August 1, 2025, through Island Records, as the first single from Lovato's upcoming ninth studio album.[10][11][12] The single was sent to Italian radio airplay by Universal Music Group on the same date,[13] and is set to be issued in a 7-inch single format on October 31, 2025, with a "Gravagerz remix" as its B-side.[14] Its initial release was accompanied by a music video that Daniel Sachon directed, which features Lovato walking through city streets while she sings the lyrics and different chaotic situations occur around her, including car explosions and people running around in their underwear.[10][12][15] The singer later passes by a display of television screens projecting several internet memes that had featured her, including a clip from the show Unidentified with Demi Lovato (2021) and the fictional character Poot Lovato.[15][16] At the end of the video, she arrives on a nightclub dance floor.[17]
Composition
"Fast" is three minutes and one second long.[18] Sonically, it is a diva house[10] song with dance-pop,[17]EDM,[19] and electropop elements.[15] On "Fast", Lovato sings, "Cuz baby honestly / I just wanna feel your hands all over me (over and over) / Right where they wanna be / Even if it's only for tonight".[20] Writing for USA Today, Anna Kaufman likened "Fast" with the synth-pop sound of Lovato's 2015 single "Cool for the Summer".[17]
Reception
Rolling Stone writer Tomás Mier described it as a stellar album rollout.[11] Joseph Ine from the Melodic Magazine praised the track as an "exciting return" for Lovato, and thought that the accompanying music video "perfectly captures this new chapter in Demi's career".[21] At the 2025 MTV Video Music Awards, "Fast" received a nomination for the social category Song of Summer, losing to "Just Keep Watching" by Tate McRae.[22][23]
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