Femina (India)

Last updated

Femina
Famina logo.gif
Femina (India) November 2009 cover.jpg
November 2009 issue of Femina featuring Kareena Kapoor
Editor-in-ChiefAmbika Muttoo
CategoriesWomen's magazine
FrequencyBiweekly
Publisher The Times Group
First issueJuly 1959
CompanyWorldwide Media
Country India
Based in Mumbai
Language English, Hindi, Bengali and Tamil
Website www.femina.in
OCLC 1327320

Femina (stylized in all caps) is an Indian magazine owned by Worldwide Media, a wholly owned subsidiary of The Times Group. [1] Femina, the oldest women's English magazine in the country, has been published for almost six decades. It has evolved to cover a broad spectrum of topics, including relationships, career, fashion, beauty, and women achievers who have left a mark in their chosen field.

Contents

The bimonthly magazine branched out into regionals with Femina Hindi, [2] Femina Bangla [3] and Femina Tamil. [4] Apart from this, it publishes Femina Salon & Spa, which is distributed directly to Indian beauty businesses monthly, and verticals such as Femina Brides, Femina Parenting,  and Femina Cookbook at varying periodicity.

Some of its Marque properties are Femina Beauty Awards, [5] Femina Women Awards, [6] Femina Stylista, [7] Femina Showcase. [8]

History and profile

Femina was founded in 1959. [1] [9] The magazine was first published in July 1959. [9] It has organized and sponsored the Femina Miss India beauty pageant since 1964. [10] [11] [ citation needed ] From 1994 to 1999, it also sponsored the Femina Look of the Year contest to send an Indian contestant to the Elite Model Look competition.[ citation needed ]

Editor 1959–present

Frene Talyakhan, after working as an editor with magazines like Trend and Flair, became the editor of Femina in 1959, when Flair was bought over by the Times of India group. The staff under her editorship were Ina Sen, Vimala Patil, Anita Sarkar and Nina Merchant. Patil became the editor of Femina in 1973, and remained so for the next 20 years. Patil was followed by Sathya Saran, who served as the editor from 1993 till 2005. Amy Fernandes held the post for a brief period of two years, from 2005 to 2007, post Saran, and was followed by Tanya Chaitanya, who served as the editor till 2020. Ruchika Mehta briefly held the title before Ambika Muttoo, who is currently in the post, became the editor in April 2021.

Tagline 1976–present

Femina's efforts to keep in sync with the changing times, becomes evident through its choice of tagline that accompanied the issues over the years. It exemplifies what kind of women it was trying to target at a particular time, as well as, what image of itself it wanted to be associated with. The tagline played a crucial role in the magazine's market strategy. [12] The March 1976 issue has the tagline "Something exciting to look forward to every fortnight." By February 1978, the tagline is reduced to three precise words, "Thoughtful, Contemporary, Aware." From January to July 1981, the tagline, "The Exciting World of Women", aligns Femina's identity more as a women-centric magazine. By August 1981, it changes to "A woman's window to the world." In September 1982 issue, the tagline accompanying the Femina logo is "Woman at her best."

In the 1990s, the magazine carried the tagline "For the woman of substance." By 2000, the tagline shifts to "Generation W", replacing the earlier label, and so addressing all the woman of a generation, and not just a select few women who are considered to be of substance, becoming more inclusive and broad. [13] It shifts to "Believe" till 2009 and then by 2010 changes to "For all the women you are." According to Tarun Rai, the CEO of Worldwide Media the reason behind the new tagline was to "celebrate how far the contemporary Indian woman has come" and that Femina "continues to be a beacon of change for her." [14] For Prachi Tiwari, Femina's brand publisher, this tagline is to pay a tribute to the "multifaceted woman of today, who is more than one person, playing more than one role." [14]

In 2014, Femina relaunched with the tagline "Be Unstoppable", which is its running tagline as of 2019. For Tarun Rai, "Be Unstoppable" seeks to capture what the Femina brand believes in, which is that the modern women of India today have the confidence "to live their lives on their terms and achieve more." [15]

"Prescription" column

A new column was introduced in the late 1980s, specifically dedicated to answer any form of sexual dilemmas faced by women. Queries were answered by gynaecologists like Dr. Prakash Kothari and Dr. Mahinder Watsa. [16]

Related Research Articles

Miss India or Femina Miss India is a national beauty pageant in India that annually selects representatives to compete in Miss World, one of the Big Four international beauty pageants. It is organised by Femina, a women's magazine published by The Times Group.

<span class="mw-page-title-main">Smita Patil</span> Indian actress (1955–1986)

Smita Patil was an Indian film and theatre actress who primarily worked in Hindi and Marathi films. Regarded among the finest and greatest actresses in the history of Indian cinema, Patil appeared in over 80 films, in a career that spanned over a decade. Patil was the recipient of two National Film Awards, a Filmfare Award, a Maharashtra State Film Award, two Filmfare Awards Marathi. She received the Padma Shri, India's fourth-highest civilian honour in 1985.

<span class="mw-page-title-main">Shriya Saran</span> Indian actress (born 1982)

Shriya Saran Bhatnagar is an Indian actress who primarily works in Telugu, Tamil and Hindi films. Although Saran aspired to become a dancer, she became an actress and made her film debut with the Telugu film Ishtam (2001). She had her first commercial success with Santosham (2002).

<span class="mw-page-title-main">Natasha Suri</span> Indian actress, model and Miss World India

Natasha Suri is an Indian Actress, Supermodel, TV Host and Former Miss World India. She won the Femina Miss World India title in 2006 and further represented India at the prestigious Miss World Pageant in Poland where she placed in the top 10 in finals. She was also famed for the renowned web series Inside Edge.

<span class="mw-page-title-main">Niharika Singh</span> Indian actress

Niharika Singh is an actress, filmmaker and beauty pageant titleholder who won Miss Earth India and represented India at Miss Earth 2005. She made her acting debut with the critically acclaimed drama Miss Lovely which competed in Un Certain Regard at the 2012 Cannes Film Festival. Niharika was selected for Berlinale Talents in 2016.

<span class="mw-page-title-main">Parvathy Omanakuttan</span> Indian actress

Parvathy Omanakuttan is an Indian actress, model and beauty pageant titleholder who was crowned Femina Miss India World 2008 and represented India at Miss World 2008 where she was crowned as Miss World 2008 Runner Up. She was also awarded the titles of Miss World Asia & Oceania at the competition.

<span class="mw-page-title-main">Tanvi Vyas</span> Indian actress

Tanvi Vyas is an Indian actress and beauty pageant titleholder who made her acting debut in the "Tamil" film Eppadi Manasukkul Vanthai in 2012. Prior to that, she was a graphic designer and later was crowned Femina Miss India Earth 2008 in Mumbai.

<span class="mw-page-title-main">Nicole Faria</span> Indian supermodel and actress (born 1990)

Nicole Faria Powar is an Indian actress, model and the winner of the Miss Earth 2010 pageant. She is the brand ambassador for various brands including Clean & Clear and Swiss luxury wristwatches, Frédérique Constant. She was featured on international fashion and lifestyle magazine covers, like Elle, Vogue, Cosmopolitan, JFW, Man's World magazine and appeared on the Kingfisher Calendar in 2014. She has made significant contribution in spreading awareness about the detrimental effect of pollution on Rabindra Sarobar Lakes in Kolkata, West Bengal.

<span class="mw-page-title-main">Ankita Shorey</span> Indian model and actress

Ankita Shorey, is an Indian actress, model, and beauty pageant titleholder, who was crowned the Femina Miss International 2011, and represented India at the Miss International 2011. She was featured in the Canadian documentary: The World Before Her, presented by Anurag Kashyap, and was written and directed by Nisha Pahuja.

Vimla Patil is an Indian journalist, author, activist, columnist, writer, event designer.

<span class="mw-page-title-main">Rakul Preet Singh</span> Indian actress (born 1990)

Rakul Preet Singh is an Indian actress who predominantly works in Telugu, Hindi and Tamil films. She has won a South Indian International Movie Award, in addition to four nominations at the Filmfare Awards South.

<span class="mw-page-title-main">Zoya Afroz</span> Indian actress, fashion model and beauty queen

Zoya Afroz is an Indian actress, model and a beauty pageant titleholder. Afroz won the title of Miss India International 2021 competing at the Glamanand Supermodel India contest and will represent India at the Miss International 2022 beauty pageant in Japan. Afroz was previously crowned as the second runner-up at Femina Miss India 2013.

<span class="mw-page-title-main">Urvashi Rautela</span> Indian actress and model (born 1994)

Urvashi Rautela is an Indian actress, model and beauty pageant titleholder who predominantly works in Hindi films. She gained prominence after winning the title of Miss Diva- Miss Universe India 2015, and representing India at Miss Universe 2015. She began her modelling career at the age of 15 and also previously won the title of Miss Teen India 2009.

<span class="mw-page-title-main">Vartika Singh</span> Indian model, beauty pageant titleholder

Vartika Brij Nath Singh is an Indian model and beauty pageant titleholder who was appointed as Miss Universe India 2019 and represented India at the 68th edition of the Miss Universe pageant. She was previously crowned as Femina Miss India Femina Miss India Grand International in 2015. The GQ magazine had ranked her among the hottest women of India in 2017.

<i>Womans Era</i> Indian womens magazine published in English

Woman's Era is an Indian fortnightly women interest magazine, published in English. It was started in 1973 by Vishwanath under his publishing house, the Delhi Press. The magazine is owned by the Delhi Press. Divesh Nath has been the managing editor of the magazine since 2002.

<span class="mw-page-title-main">Manushi Chhillar</span> Indian actress and model (b. 1997)

Manushi Chhillar is an Indian actress, model and the winner of Miss World 2017 pageant. She represented her state of Haryana at the Femina Miss India 2017 pageant and won the title of Femina Miss India World 2017 and then went on to become the sixth contestant from India to be crowned Miss World after 17 years.

Suman Ratan Singh Rao is an Indian model and beauty pageant title holder who was crowned Femina Miss India 2019. She represented India at the Miss World 2019 pageant in ExCeL London in United Kingdom, and was crowned as the 2nd runner-up and as Miss World Asia.

<span class="mw-page-title-main">Harnaaz Sandhu</span> Indian model (born 2000)

Harnaaz Kaur Sandhu is an Indian actress and winner of the Miss Universe 2021 Beauty pageant. She had been previously crowned Miss Universe India 2021 and is the third entrant from India to win Miss Universe.

References

  1. 1 2 Dana McLachlin; Tara Dhakal; Pramada Menon (Spring 2012). "For All the Women You Are": National Identity, Gender, and Tradition/Modernity in Indian Women's Magazines". School for International Training India. Retrieved 26 July 2016.
  2. ↑ "महिलाओं की पत्रिका/मैगजीन - फ़ैशन, सौंदर्य, रिश्ते, स्वास्थ्य, खानपान – Women's Hindi Magazine". फेमिना हिन्दी (in Hindi). Retrieved 14 September 2018.
  3. ↑ "মহিলাদের পত্রিকা- ফ্যাশন, সৌন্দর্য, সম্পর্ক, স্বাস্থ্য- Fashion, Beauty & Lifestyle Tips for Women in Bengali". ফেমিনা বাংলা (in Bengali). Retrieved 14 September 2018.
  4. ↑ "பெண்களுக்கான இதழ் – ஃபேஷன், அழகு, உறவுகள், ஆரோக்கியம் | ஃபெமினா தமிழ் | Women's Magazine - Fashion, Beauty, Relationships, Health | Femina Tamil". பெமினா (in Tamil). Retrieved 14 September 2018.
  5. ↑ "Nykaa.com Femina Beauty Awards 2018: winners". femina.in. Retrieved 14 September 2018.
  6. ↑ "Our winner in the education category, Aarti Naik, grew up in the slums of Mumbai before she started SAKHI, an organisation focused on providing safe learning spaces for girls in their slums. She received the award from actor Tisca Chopra and Sanjay Bhagwanani, GM, Distribution Channel, Havells". femina.in. Retrieved 14 September 2018.
  7. ↑ "Femina Stylista North 2018 ends on a grand note". femina.in. Retrieved 14 September 2018.
  8. ↑ "Beauty, trendy fashion and fun at the Femina Showcase". femina.in. Retrieved 14 September 2018.
  9. 1 2 Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016.
  10. ↑ "List of Femina Miss India winners (1947-2023)". Jagranjosh.com. 1 April 2023. Retrieved 15 July 2023.
  11. ↑ "FEMINA's most iconic covers featuring Former Miss India Winners - BeautyPageants". Femina Miss India. Retrieved 15 July 2023.
  12. ↑ Thapan, Meenakshi (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. SAGE Publications. p. 67. ISBN   9788178299013.
  13. ↑ Thapan, Meenakshi (2009). Living the Body: Embodiment, Womanhood and Identity in Contemporary India. SAGE Publications. p. 66. ISBN   9788178299013.
  14. 1 2 Halve, Anand (31 December 2011). Darwin's Brands: Adapting for Success. SAGE Publishing India. ISBN   9788132119098.
  15. ↑ "Femina adopts new positioning and tagline via "Be Unstoppable" campaign via DDB Mudra West". Campaign Brief Asia. 31 July 2014. Retrieved 17 March 2019.
  16. ↑ Dewey, Susan (2009). ""Dear Dr. Kothari...": Sexuality, Violence against Women, and the Parallel Public Sphere in India". American Ethnologist. 36 (1): 124–139. doi:10.1111/j.1548-1425.2008.01104.x. ISSN   0094-0496. JSTOR   27667533.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.