"Get the Message" | ||||
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Single by Electronic | ||||
from the album Electronic | ||||
B-side | "Free Will" | |||
Released | 15 April 1991 | |||
Label | ||||
Songwriter(s) | ||||
Producer(s) |
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Electronic singles chronology | ||||
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Remix 12-inch | ||||
"Get the Message" is a song by Electronic, the English band formed by Bernard Sumner of New Order and ex-Smiths guitarist Johnny Marr. "Get the Message" was the second single from their 1991 debut album, Electronic , and was a commercial success around the world. It is an example of Marr and Sumner's original concept of mixing the synthesizers of New Order with the Smiths' guitar sound.
Marr composed the music then Sumner wrote the lyric as engineer Owen Morris played him the song every four bars. [1] Marr was reluctant to layer multiple guitar parts as he was wary of treading ground, but Sumner convinced him otherwise. [2] During recording, Primal Scream vocalist Denise Johnson added a vocal at the end of the song. [3] She went on to provide additional vocals on a number of songs on Electronic's second album Raise the Pressure five years later. [4] [lower-alpha 1]
The first releases were packaged by Johnson/Panas (the moniker of Trevor Johnson), who also designed Electronic's then imminent first album Electronic . Each format bore a unique colour scheme, all versions featuring the artist and single name with a bold number "2" underneath, signifying its place in Electronic's discography. [5] The only format which differed from this theme was the second British 12-inch release, designed by 3a (who also oversaw third single "Feel Every Beat").
"Get the Message" is the seventh track on the British version of Electronic and the eighth on most of the international editions. [lower-alpha 2] It later became the title track of the band's career-spanning compilation in 2006. The single was issued in the United Kingdom on 7-inch, 12-inch, CD and cassette by Factory Records on 15 April 1991 (and two weeks later as a second 12-inch comprising two additional remixes by DNA) and as a three-format maxi single and standard cassette by Warner Bros. Records in the United States.
"Get the Message" appears as a remixed 7-inch edit on most of the formats and in its original, full-length version on the first UK 12-inch. Later pressings of the UK 7-inch and the German CD maxi single feature an edit of the album version, which was also used for the music video. This was because Bernard Sumner objected to the earlier mix, having heard it on a Manchester radio station prior to the release of the single. [6] The US and German maxi singles compiled all of these versions collectively; the only recordings from this single that remain scarce are edits of the two DNA remixes, which were released on promos, namely a British 7-inch and a US CD maxi single.
Like its predecessor "Getting Away with It", "Get the Message" includes a non-album track as its B-side: "Free Will", a mercurial, sample-heavy dance track. This appears in an edited form on the 7-inch releases and in its original six-minute form on all the others. (The German CD maxi single included both) An edited version is included on the 2013 re-release of the album Electronic .
Commercially, "Get the Message" reached number eight on the UK Singles Chart, becoming one of Electronic's highest positions. It also performed strongly in the United States, where it reached the top of the Modern Rock Tracks chart and number eight on the Hot Dance Music/Club Play chart.
Critical reaction to "Get the Message" was generally positive. Writing in the NME , Andrew Collins called the song "draught genius" and concluded that "New Order can now split up", [7] while David Quantick stated that "nothing anyone has ever done has sounded even vaguely like 'Get the Message'" in the same publication a month later. [8] Phil Sutcliffe in Q was less enthusiastic, suggesting it "almost slip[s] from identity into identikit", [9] while Melody Maker described listening to the track as "Like watching a pony chew on a carrot for half an hour". [10]
"Get the Message" is consistently cited as a defining track by Electronic. AllMusic picks it as a highlight of the Electronic album in a 4/5 review, [11] while bbc.co.uk states that "the excellent 'Get the Message' still holds its own alongside the best of early '90s Mancunian tunes". [12] In 2007 Johnny Marr said it was "...maybe the track I'm most proud of out of my whole career", [13] and in June 2009 reiterated that it is "the best song I've written". [14]
The single was promoted by a music video in which Marr and Sumner strolled through the Philippines [15] and atop the still-active Taal Volcano — which Marr narrowly missed falling into. [16] It was directed by Gunther Deichmann, [17] whose published photographs had impressed Electronic. [1] At least two versions of this film exist: one with phrases from the song lyrics punctuating the scenic shots (and lower-case letters spelling out 'electronic') and another more simple edit without any words. The former version is available on the Get the Message DVD.
"Get the Message" was first played live in 1990 at Dodger Stadium in Los Angeles, when Electronic supported Depeche Mode on 4 and 5 August. [18] It was also performed at their first British gig the following January at the Haçienda nightclub in Manchester; [19] the Cities in the Park festival in the same city seven months later; and at each of the three gigs on their short tour of Europe in December. [20] Electronic also promoted the single with appearances on Top of the Pops in April and May 1991, miming to the album edit and the edit of the "DNA Groove Mix" respectively.
UK 7-inch, 12-inch and cassette
UK remix 12-inch
UK CD
| US maxi single
European CD maxi single
|
Chart (1991) | Peak position |
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Australia (ARIA) [21] | 71 |
Europe (Eurochart Hot 100) [22] | 27 |
Germany (Official German Charts) [23] | 37 |
Netherlands (Single Top 100) [24] | 60 |
UK Singles (OCC) [25] | 8 |
US 12-inch Singles Sales ( Billboard ) [26] | 15 |
US Dance Club Play ( Billboard ) [27] | 8 |
US Modern Rock Tracks ( Billboard ) [28] | 1 |
The song received some exposure in 2003 when it was used in an episode of CSI: Crime Scene Investigation , [29] which has featured other songs by Bernard Sumner, under his band New Order. It has also appeared on a handful of various artists compilations. [30]
Electronic were an English alternative dance supergroup formed by singer/guitarist Bernard Sumner and guitarist Johnny Marr. They co-wrote the majority of their output between 1989 and 1998, collaborating with Neil Tennant and Chris Lowe of the Pet Shop Boys on three tracks in their early years, and former Kraftwerk member Karl Bartos on nine songs in 1995.
Electronic is the debut studio album by the British group Electronic, consisting of Bernard Sumner, the former guitarist and keyboardist of Joy Division and the lead singer and guitarist of New Order and Johnny Marr, the former guitarist of the Smiths. It was first released in May 1991 on the Factory label.
A maxi single, or maxi-single, is a music single release with more than the usual two tracks of an A-side song and a B-side song.
From October 26, 1974 until August 28, 1976, Billboard's Disco Action section published weekly single retail sales charts from various local regions along with Top Audience Response Records in their magazine. Billboard debuted its first national chart devoted exclusively to 12-inch Singles Sales in their issue dated March 16, 1985. This record type is most commonly used in disco and dance music genres where DJs use them to play in discos or dance clubs because of the exclusive extended remixes that are often only made available on this format, but Billboard's 12-inch Single Sales chart ranks releases by artists from all styles of music that release maxi-singles.
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"Feel Every Beat" was the third single by the English band Electronic. It was released in the UK on 9 September 1991 by Factory Records and was a modest commercial success.
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