The song was first uploaded to Ellis-Bextor's official MySpace page on 2 June 2008. It was announced on 22 February 2009 that it would be released as her new single,and the first from her upcoming fourth studio album. The song was premiered on BBC Radio 1's The Scott Mills Show on 24 April 2009.[2] The song was added to the station's B-list on 17 June.[3] While Ellis-Bextor promoted the single in the UK,the Freemasons promoted the single in the United States,performing the song on 2 May 2009 at the Town Club in Washington,D.C.[4] The single was then added to the A-list on Galaxy FM,and the A-list on Kiss[5][6] Due to this,it reached number one on the Cool Cuts Airplay Chart.[7] The single also reached number one on the MTV Dance Chart,becoming a smash hit,where it sat at the top position for thirteen consecutive weeks.[8] The single peaked at number nine on the MTV TMF UK Chart.[9] The song also reached the number one spot at the top of the Gaydar Radio Top 20.[10] The single reached number two on the UK Dance Chart,as well number two on the UK Indie Chart in the week of 3 July 2009.[11] The song also became was Popjustice's "Song of the Day" on 11 March 2009,and was nominated for the Best Single of 2009 award at the first ever Download Music Awards.[12] The song also peaked at number 21 on the Digital Spy Top 50 Singles of 2009.[13] The single also peaked at number 33 on Popjustice's Top 45 Singles of 2009.[14] Ellis-Bextor performed the song live for the first time on TV on the National Lottery Show on 20 May.[15] She performed at GMTV on 16 June 2009.
Music video
The music video was directed by Chris Sweeney and filmed on 21 April 2009.[16][17] The video was released 8 May and it features Ellis-Bextor dancing and singing the song in a futuristic setting surrounded by dancers and special effects.[17] The video version of the song differs from the original edit;the breaks between verses are shorter,and the bridge towards the end of the song is quicker and is mixed differently.
Commercial performance
The song made its debut on the UK Singles Chart at number 164 on 14 June 2009 as it was released that day on the iTunes Store. The following week,the single climbed 149 places to reach number 15,counting only the downloads from the exclusive iTunes bundle.[18] In its third week,the song climbed to number 13. It also peaked at number two on the UK Dance Chart where it stayed for 13 weeks.[19]
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