IPad Pro (7th generation)

Last updated

iPad Pro (M4)
IPad Pro (2017-present, logo).svg
Also known asiPad Pro (7th generation)
Developer Apple Inc.
Manufacturer Foxconn (on contract)
Product family iPad Pro
Type Tablet computer
Generation7th
Release dateMay 15, 2024;19 days ago (2024-05-15)
Operating system
System on a chip Apple M4
Memory8 GB, 16 GB RAM
Storage256 GB, 512 GB, 1 TB, 2 TB
Connectivity Wi-Fi 6E with 2x2 MIMO and Simultaneous dual band, Bluetooth 5.3
Wi-Fi + Cellular models 5G (sub‑6 GHz) with 4x4 MIMO, Gigabit LTE with 4x4 MIMO and LAA
Dimensions
  • 13-inch:
  • 281.6 mm (11.09 in) (h)
  • 215.5 mm (8.48 in) (w)
  • 5.1 mm (0.20 in) (d)
  • 11-inch:
  • 249.7 mm (9.83 in) (h)
  • 177.5 mm (6.99 in) (w)
  • 5.3 mm (0.21 in) (d) [1]
Mass
  • 13-inch Wi-Fi: 579 g (1.28 pounds)
  • 13-inch Wi-Fi + Cellular: 582 g (1.28 pounds)
  • 11-inch Wi-Fi: 444 g (0.98 pounds)
  • 11-inch Wi-Fi + Cellular: 446 g (0.98 pounds)
Predecessor iPad Pro (6th generation)
Website www.apple.com/ipad-pro/

The seventh-generation iPad Pro, [lower-alpha 1] marketed as the iPad Pro (M4), is a line of iPad tablet computers developed and marketed by Apple Inc. It was announced on May 7, 2024, following Apple's event. This format excludes the domain and protocol with the tagline "Let Loose". [2]

Contents

The seventh-generation iPad Pro was released on May 15, 2024, [3] and is Apple's first device to use the M4 chip, [4] as well as OLED-based display module. [5] The 13-inch version is Apple’s thinnest device, with both models surpassing the seventh-generation iPod Nano. [2]

"Crush!" Advertisement Controversy

The initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a hydraulic press and being symbolically replaced by an iPad Pro. [6] The advertisement was originally posted to CEO Tim Cook's X account and the company's YouTube channel. [7] In a statement to Ad Age on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry." [8]

In response to the controversy, Samsung released an ad for their Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 as a music sheet, before ending with the tagline "Creativity cannot be crushed." [9]

Timeline

Timeline of iPad models
iPad Pro (7th generation)iPad Pro (6th generation)iPad Pro (5th generation)iPad Pro (4th generation)iPad Pro (3rd generation)iPad Pro (2nd generation)iPad Pro (1st generation)iPad Pro (7th generation)iPad Pro (6th generation)iPad Pro (5th generation)iPad Pro (4th generation)iPad Pro (3rd generation)iPad Pro (2nd generation)iPad Pro (1st generation)iPad Air (6th generation)iPad Air (5th generation)iPad Air (4th generation)iPad Air (3rd generation)iPad Air 2iPad Mini (6th generation)iPad Mini (5th generation)iPad Mini 4iPad Mini 3iPad Mini 2iPad Mini (1st generation)iPad Air (1st generation)iPad (10th generation)iPad (4th generation)iPad (4th generation)iPad (3rd generation)iPad (9th generation)iPad (8th generation)iPad (7th generation)iPad (6th generation)iPad (5th generation)iPad 2iPad (1st generation)IPad Pro (7th generation)

Source: Apple Newsroom Archive. [10]

Notes

  1. Officially referred to by Apple as the iPad Pro 11-inch (M4) and the iPad Pro 13-inch (M4)

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References

  1. "iPad Pro - Technical Specifications". Apple. Retrieved May 8, 2024.
  2. 1 2 Parsons, Jeff (May 7, 2024). "Apple 'Let Loose' event announcements — new iPad Pro M4, iPad Air, Apple Pencil Pro and latest news". Tom's Guide. Retrieved May 8, 2024.
  3. "Apple's New iPad Air and iPad Pro Models Available From May 15". MacRumors. May 7, 2024. Retrieved May 8, 2024.
  4. Espósito, Filipe (May 7, 2024). "Apple unveils M4: Its first chip made for AI from the ground up". 9to5Mac. Retrieved May 8, 2024.
  5. Apple just unveiled new iPads — including Pro models with OLED screens for the first time
  6. "Why Apple's New iPad Pro Ad Has Sparked Backlash". TIME. May 9, 2024. Retrieved May 9, 2024.
  7. Crush! | iPad Pro | Apple . Retrieved May 10, 2024 via www.youtube.com.
  8. Mickle, Tripp (May 9, 2024). "Apple Says Destructive iPad Ad 'Missed the Mark'". The New York Times. ISSN   0362-4331 . Retrieved May 10, 2024.
  9. "Watch: Samsung takes a dig at Apple with Uncrush video ad". Android Authority. May 16, 2024. Retrieved May 16, 2024.
  10. Apple Inc. (2010–2011). iPad News – Newsroom Archive. Retrieved June 7, 2018.