John Frum (also called Jon Frum,[1]John Brum,[2] and John Prum[3]) is a figure associated with cargo cults on the island of Tanna in Vanuatu (formerly the New Hebrides). He is often depicted as an AmericanWorld War II serviceman who will bring wealth and prosperity to the people if they follow him. In a 1960 BBC documentary, British broadcaster David Attenborough asked the locals what Frum looked like and was told "'E look like you. 'E got white face. 'E tall man. 'E live 'long South America."[4]
In the 1990s, there were still reportedly over 5,000 members of the John Frum movement. Belief in John Frum is in decline, however; as of 2022, there are fewer than 500 practitioners. Currently, only the village of Lamakara is faithful to the John Frum faith on the island of Tanna. The rest of the island has been mostly converted by Christian missionaries based in Sulphur Bay.[5][bettersourceneeded]
The religion centering on John Frum arose no later than the late 1930s, when Vanuatu was known as the New Hebrides. The religion may have originated as early as the 1910s, according to a claim in 1949.[2] The movement was influenced by existing religious practice in the Sulphur Bay area of Tanna, particularly the worship of Keraperamun, a god associated with Mount Tukosmera.[6]
In one analysis of the cult, the figure was first known as John Broom, who was believed by followers to one day return from a distant land to sweep away the White colonials and return riches to the islands.[7] In some versions of the story, a native man named Manehivi, using the alias "John Frum", began appearing among the native people of Tanna dressed in a Western-style coat, assuring the people he would bring them houses, clothes, food, and transport.[2][8]
Others contend that John Frum was a spirit vision induced by kava, a plant with mild psychoactive properties.[9] Said to be a manifestation of Keraperamun, this John Frum promised the dawn of a new age in which all White people, including missionaries, would depart the New Hebrides, leaving behind their goods and property for the native Melanesians. For this to happen, however, the people of Tanna had to reject all aspects of European society including money, Western education, Christianity and work on copra plantations, and they had to return to traditional kastom (the Bislama language word for customs).
In 1941, followers of John Frum rid themselves of their money in a frenzy of spending, left the missionary churches, schools, villages and plantations, and moved inland to participate in traditional feasts, dances and rituals. Most followers had come from the Presbyterian church.[10] European colonial authorities sought to suppress the movement, at one point arresting a Tannese man calling himself John Frum, humiliating him publicly, imprisoning and ultimately exiling him along with other leaders of the cult to another island in the archipelago.[11][12][13]
Despite this effort, the movement gained popularity in the early 1940s after 50,000 American troops were stationed in New Hebrides during World War II, bringing with them an enormous amount of supplies (or "cargo").[14] During the war, approximately 10,000 Ni-Vanuatu men served in the Vanuatu Labor Corps, a labor battalion of the United States Armed Forces. They provided logistical support to the Allied war effort during the Guadalcanal Campaign. The mass participation of Ni-Vanuatu men in the Labor Corps had a significant effect on the John Frum movement, giving it the characteristics of a cargo cult.[15]
After the war and the departure of the Americans, followers of John Frum built symbolic landing strips to encourage American airplanes to land and bring them "cargo". Versions of the cult emphasizing the American connection interpret "John Frum" as a corruption of "John from (America)" (although it could mean "John from" anywhere not of Vanuatan origin).
In 1957, a leader of the John Frum movement, Nakomaha, created the "Tanna Army", a non-violent ritualistic society that organised military-style parades of men with faces painted in ritual colours and wearing white T-shirts with the letters "T-A USA" (Tanna Army USA). This parade takes place every year on February 15, the date on which followers believe John Frum will return, and which is observed as "John Frum Day" in Vanuatu.
In the late 1970s, John Frum followers opposed the imminent creation of an independent united nation of Vanuatu. They objected to a centralised government they feared would favor Western modernity and Christianity that would be detrimental to local customs. The John Frum movement has its own political party, Nagriamel led by Song Keaspai. The party celebrated its 50th anniversary on February 15, 2007. Chief Isaak Wan Nikiau, its leader, was quoted by the BBC from years past as saying that John Frum was "our God, our Jesus" and would eventually return.[16]
In December 2011, the president of the John Frum movement (and jointly of Nagriamel) was Thitam Goiset, a woman of Vietnamese origin and sister of businessman Dinh Van Than, despite the leadership of these movements having been "previously [...] held by high ranking male chiefs".[17] In 2013, Thitam Goiset was removed from her role as Vanuatu's ambassador to Russia amid evidence of corrupt activities.[18][19]
Followers of the movement continue to celebrate John Frum Day each year in February. Europeans who have made claims of being the leader mentioned in the prophecy—such as Claude-Philippe Berger (d. July 2021), who styled himself the "traditional king of Tanna"—have gained status in Vanuatuan communities by promising to bring development and investment to the communities.[7]
Vanuatu, officially the Republic of Vanuatu, is an island country in Melanesia, located in the South Pacific Ocean. The archipelago, which is of volcanic origin, is 1,750 km (1,090 mi) east of northern Australia, 540 km (340 mi) northeast of New Caledonia, east of New Guinea, southeast of Solomon Islands, and west of Fiji.
The history of Vanuatu spans over 3,200 years.
Cargo cults were diverse spiritual and political movements that arose among indigenous Melanesians following Western colonisation of the region in the late 19th century. Most cargo cult groups were led by charismatic prophet figures foretelling an imminent cataclysm and/or a coming utopia for followers—a worldview known as millenarianism. While the specific claims made by these prophets varied greatly from movement to movement, most of them predicted the return of dead ancestors bringing an abundance of food and goods. The movements usually sought to appease these "ancestral spirits or other powerful beings" by either reviving ancestral traditions or adopting new rituals, such as ecstatic dancing or imitating the actions of colonists and military personnel. Most groups foretold the coming of a bounty of Western goods or money as part of their prophecy, although this was not a universal feature of such movements, with other prophets telling their followers to abandon Western goods. Anthropologists have described cargo cults as rooted in pre-existing aspects of Melanesian society, as a reaction to colonial oppression and inequality disrupting traditional village life, or both.
New Hebrides, officially the New Hebrides Condominium and named after the Hebrides in Scotland, was the colonial name for the island group in the South Pacific Ocean that is now Vanuatu. Native people had inhabited the islands for three thousand years before the first Europeans arrived in 1606 from a Spanish expedition led by Portuguese navigator Pedro Fernandes de Queirós. The islands were named by Captain James Cook in 1774 and subsequently colonised by both the British and the French.
Walter Hadye Lin̄i was a Raga Anglican priest and politician who was the first Prime Minister of Vanuatu, from independence in 1980 to 1991. He was born at Agatoa village, Pentecost Island.
Tanna is an island in southern Vanuatu.
Melanesian music refers to the various musical traditions found across the vast region of Melanesia.
Ni-Vanuatu is a large group of closely related Melanesian ethnic groups native to the island country of Vanuatu. As such, ni-Vanuatu are a mixed ethnolinguistic group with a shared ethnogenesis that speak a multitude of languages.
Futuna is an island in the Tafea province of Vanuatu. It is the easternmost island in the country.
Aniwa is a small island in the southernmost province of Tafea, Vanuatu.
The concept of Melanesian socialism was first advocated by Father Walter Lin̄i of the New Hebrides, who became the country's first Prime Minister upon its independence from France and the United Kingdom in 1980. Lin̄i's views on socialism were inspired by Julius Nyerere's experiments in African socialism in Tanzania.
The Prince Philip movement is a religious sect followed by the Kastom people around the villages of Yaohnanen and Yakel on the southern island of Tanna in Vanuatu. It is a cargo cult of the Yaohnanen tribe, who believe in the divinity of Prince Philip, Duke of Edinburgh (1921–2021), consort to Queen Elizabeth II (1926–2022).
The People of Paradise is a six-part documentary film series produced and presented by David Attenborough. The series exhibits the people and geography of Oceania; particularly, of Fiji and Tonga. BBC Television Service transmitted The People of Paradise in 1960.
Christianity is the largest religion in Vanuatu. Vanuatu is an archipelago made up of 13 larger islands, and approximately 70 smaller surrounding islands, each home to multitudes of diverse cultural and religious communities.
This article presents an overview of the culture of Vanuatu.
The Republic of Vanuatu and the Union of Soviet Socialist Republics established official diplomatic relations on June 30, 1986 - three months to the day before Vanuatu established diplomatic relations with the United States. With the dissolution of the Soviet Union in 1991, the Russian Federation emerged as its successor state in 1991.
Gilbert Đinh Văn Thân, more commonly known as Đinh Văn Thân, is a ni-Vanuatu businessperson and former politician. Ron Crocombe described him in 2007 as "perhaps the wealthiest entrepreneur and largest private employer in Vanuatu, and many say the most politically influential [...] citizen".
Tanna is a 2015 Australian-Ni-Vanuatu film set on the island of Tanna in the South Pacific, depicting the true story of a couple who decided to marry for love, rather than obey their parents' wishes. Starring Marie Wawa and Mungau Dain, the film is based on an actual marriage dispute.
The Vanuatu Labor Corps was a labor unit of the United States Army and the United States Navy, consisting of New Hebrides natives. The unit was established in 1942 and dissolved in 1945. During its service it provided crucial logistical support to the Allied war effort during the Guadalcanal Campaign. It was jointly led by Major George Riser and Thomas Beatty, while its size fluctuated between 1,000 and 10,000 men.
Alexis Yolou was a New Hebridean politician. He was elected to the Representative Assembly in 1979 from the Tanna constituency, but was killed the following year as part of the civil strife on Tanna that resulted from the landslide victory of the Vanua'aku Pati.
References
↑ "Jon Frum". jonfrumartfoundation.com. Archived from the original on 21 December 2016. Retrieved 23 June 2017.
↑ Lamont Lindstrom in Cargo Cults and Millenarian Movements: Transoceanic Comparisons of New Religious Movements G.W. Trompf ed. (New York: Mouton de Gruyter, 1990) p. 244
Lindstrom, Lamont (1991). "Remembering the Pacific War". Occasional Papers of the Center for Pacific Islands Studies. Center for Pacific Studies: 47–59. ISSN0897-8905.[dead link]
Joël Bonnemaison, «Tanna: les hommes lieux (livre 2)» dans Les fondements d'une identité: territoire, histoire et société dans l'archipel de Vanuatu (Mélanésie): essai de géographie culturelle, ORSTOM Paris, 1988, [lire en ligne [archive]]
Tabani, Marc. 2008. Une pirogue pour le Paradis: le culte de John Frum à Tanna (Vanuatu) [archive], Paris: Éditions de la Maison des Sciences de l'Homme, 2008.
Tabani, Marc. 2010. Le culte de John Frum et la tragédie du nouveau millénaire à Tanna (Vanuatu) [archive]. In Douaire-Marsaudon F. et Weichart G. (eds.), Pacific Religiosities. Marseille: Pacific-Credo Publications, 145–172.
Tabani Marc, Marcellin Abong. 2013. Kago, Kastom, Kalja: the study of indigenous movements in Melanesia today [archive], Marseille, Pacific Credo Publications.
Filmography
God Is American, feature documentary (2007, 52 min), by Richard Martin-Jordan, on Frum's cult at Tanna
The Fantastic Invasion, documentary (1991, 59min) by Nigel Randell Evans for the BBC
Into the Inferno, feature documentary (2016, 107 min), by Werner Herzog, on Tanna's active volcano
Further reading
Attenborough, D. (1960) Quest in Paradise. Lutterworth Press (reprinted 1963 Pan Books Ltd.)
Jarvie, I. C. (1964). The Revolution in Anthropology. London: Routledge & Kegan Paul (reprinted 1967) pp.61–63.
Lindstrom, L. (1990.) "Big Men as Ancestors: Inspirations and Copyrights on Tanna (Vanuatu)". Ethnology, vol xxix no. 4. October.
Theroux, P (1992). The Happy Isles of Oceania. Penguin Books ISBN0-14-015976-2
Tonks, Jon and Christopher Lord (2021) The Men Who Would Be King. Dewi Lewis ISBN9781911306436
Nat. Geographic: May 1974. "Tanna (Island, New Hebrides, South Pacific Ocean) Awaits the Coming of John Frum (cargo cults of Melanesia since about 1940)".
Raffaele, Paul (February 2006). "In John They Trust". Smithsonian. Archived from the original on February 23, 2009. Retrieved Nov 26, 2009.
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