KBTE

Last updated

KBTE
Broadcast area Lubbock, Texas
Frequency 104.9 MHz
Branding104.9 The Beat
Programming
Format Urban contemporary
Affiliations Compass Media Networks
Ownership
Owner
History
First air date
1988
Former call signs
KDOA (1988-1990)
KJMX (1990-1999)
KLGD (1999-2003)
Call sign meaning
BTE=THE=BEAT=TEXAS
Technical information
Licensing authority
 FCC
Class C1
ERP 96,600 watts
HAAT 298 meters (978 ft)
Links
Public license information
Webcast Listen Live
Website 1049thebeat.com

KBTE (104.9 FM), known locally as "104.9 The Beat", is a Connoisseur Media radio station, licensed to Tulia, Texas, and serving the Lubbock area with an urban contemporary format. Studios are located in south Lubbock on Avenue Q, west of I-27, and the transmitter is located southeast of Plainview, Texas, in unincorporated Hale County.

History

KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song "We Got The Beat" before the launch of The Beat.

33°57′36″N101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589


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