KBTE

Last updated

KBTE
Broadcast area Lubbock metropolitan area
Frequency 104.9 MHz
Branding104.9 The Beat
Programming
Format Urban contemporary
Affiliations Compass Media Networks
Ownership
Owner
History
First air date
1988 (1988)
Former call signs
  • KDOA (1988–1990)
  • KJMX (1990–1999)
  • KLGD (1999–2003)
Call sign meaning
"Beat Texas"
Technical information
Licensing authority
FCC
Class C1
ERP 96,600 watts
HAAT 298 meters (978 ft)
Links
Public license information
Webcast Listen live
Website www.1049thebeat.com

KBTE (104.9 FM), known as "104.9 The Beat", is an urban contemporary formatted radio station owned by Connoisseur Media. Its city of license is Tulia, Texas, and it serves the Lubbock area with an ERP of 96,600 watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of Plainview, Texas in unincorporated Hale County.

History

KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song "We Got The Beat" before the launch of The Beat.

33°57′36″N101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589