Broadcast area | Columbia metropolitan area |
---|---|
Frequency | 102.3 MHz |
Branding | Fox 102.3 |
Programming | |
Format | Classic rock |
Ownership | |
Owner |
|
WARQ, WHXT, WSCZ, WWDM | |
History | |
First air date | January 23, 1985 (as WWGO) |
Former call signs | WWGO (1985-1987) |
Call sign meaning | W the Midlands' FoX |
Technical information | |
Facility ID | 19471 |
Class | A |
ERP | 6,000 watts |
HAAT | 100 meters (330 ft) |
Links | |
Webcast | Listen live |
Website | Fox1023.com |
WMFX (102.3 MHz) is a commercial FM radio station licensed to St. Andrews, South Carolina, and serving the Columbia metropolitan area. The Alpha Media outlet broadcasts a classic rock radio format, with a few alternative rock artists also in the playlist. The station goes by the name Fox 102.3 and its current slogan is "Columbia's Rock Station." Its radio studios and offices are located on Pineview Drive in Columbia.
WMFX has an effective radiated power (ERP) of 6,000 watts. Its transmitter is on Winterwood Road near Monticello Road. [1]
On January 23, 1985, the station first signed on as WWGO. It played a mix of Oldies and Adult Contemporary music under the "Go 102" handle. This format finished in the top five the first rating period with disc jockey John Anderson hosting mornings. It was sold in early 1987 after its second rating period saw a drop.
New owners changed the format to album rock, with a lean musically toward classic rock. The new call sign was WMFX, using the moniker Fox 102. The changes paid off as the station was usually placed within the Top 5 of the Arbitron ratings since that time.
In 1994, the station adjusted its format further toward classic rock and added the syndicated John Boy and Billy show for mornings.
The station is owned by Alpha Media through Alpha Media Licensee LLC, which also owns Urban Contemporary WHXT, Urban AC WWDM, and Hot AC WARQ in the Columbia radio market.
In March 2014, WMFX changed to mainstream rock, retaining the classic rock songs while adding alternative rock selections, from mostly 1990s artists such as Nirvana, Smashing Pumpkins, and The Foo Fighters. 2000's Groups such as Nickelback, Staind, Hoobastank and Trapt are also heard on WMFX.
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WDVD is a hot adult contemporary radio station in Detroit, Michigan. Owned and operated by Cumulus Media, WDVD's studios and offices are located in the Fisher Building in Detroit's New Center district near downtown, while its transmitter is located in Oakland County in Royal Oak Township at 8 Mile Road and Wyoming Avenue.
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WUDE is a commercial FM radio station licensed to Forest Acres, South Carolina, and serving the Columbia metropolitan area. Owned by Midlands Media Group LLC, the station broadcasts a country music radio format branded as 94.3 The Dude. It concentrates on country hits from the 1980s till today.
WPCO was a radio station in Columbia, South Carolina. Last Owned by Alpha Media, it broadcast an adult album alternative (AAA) format. Its studios were on Pineview Road in Columbia, with a transmitter tower located near Bicentennial Park along the Congaree River in downtown Columbia.
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Coordinates: 34°05′56″N81°04′48″W / 34.099°N 81.080°W