History
The original station at 95.3 in North Texas signed on during the first week of August 1969 under the call sign KAWB based in McKinney with a mixed format of easy listening and country. KAWB's former studios were located between Highway 75 and Highway 121 in McKinney. The station was owned by Albert W. Brown, who owned Sherman's KIKM (910 AM/96.7 FM). On January 9, 1974, the station changed its call letters to KMMK and adopted a MOR format. It was nicknamed "Collin County Radio" right after it relaunched, and was owned by C.R. Graham with the company name of Modern Media of McKinney, which was later taken over by Oaks Broadcasting on May 1, 1984. In the early 1980s, the station became an Adult Contemporary station. When the station changed its call letters to KWPL on October 29, 1985, as 95.3 WPL, the station continued its Adult Contemporary format until June 1986 when it adopted a more Hot Adult Contemporary and Top 40 format mix. The call letters for KWPL stand for "Wonderful Plano", but still remains its license in McKinney.
On August 1, 1988, its Hot AC/Top 40 format was dropped due to the station ending its ownership with Oaks Broadcasting. It became a Spanish Contemporary station. At the time, their call letters were changed to KSSA. The station that is now KHYI was authorized in late 1991 and was licensed in late 1994. It replaced the station that had been on the 95.3 dial position at the time, KSSA-FM now KRVA-FM, which was moved to 106.9 to allow the 94.9 station at Arlington, TX KLTY (then known as KHYI) to upgrade from class C1 to class C, and raise power from 36,000 watts to 100,000 watts. The 95.3 channel was moved outward to the unserved town of Howe, where the new station operates to this day.
Throughout its history, the station formerly aired a variety of various local high school and University games.
A few months after KAWB signed on in 1969, KAWB began airing McKinney ISD football games. The station later began to air a primary Plano ISD football games focus into their schedule in the early 1970s. For that reason, McKinney ISD games were separately aired on tape delays throughout the rest of the 1970s and into the 1980s into the station's main focus on the flagship Plano's games (such as Plano, and later added Plano East in 1985). A shorter time later, the station became a flagship for Allen ISD games. Throughout parts of the early-to-mid 1980s, more sporting events such as East Texas Baptist University, Baylor University, and a few other NCAA teams' basketball and football games were aired as well.
During the 1970s, KMMK had a few original talk programs such as "Daily Bread", a 15-minute program that debuted in 1975 and aired on Monday Mornings at 7:15 am; and a Bible and church service programs that aired every Sunday morning and into the afternoon hours.
During the early 1980s, KMMK also aired "Table Talk", a talk program that was hosted by Ray Whitworth and later by C.R. Graham; and had the station's own sports programming simply entitled "Sports Show".
During the adult contemporary and top 40 era of KWPL in the 1980s, the station aired news and information (every 20 minutes) across the Collin County area into their schedule.
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