KZZA

Last updated

KZZA
Broadcast areaNorthern sections of the Dallas-Fort Worth Metroplex
Frequency 106.7 MHz
BrandingLa Ranchera 106.7 FM
Programming
Language Spanish
Format Regional Mexican
Ownership
Owner
  • MediaCo
  • (Estrella Radio License of Dallas LLC)
KBOC, KNOR
History
First air date
September 9, 1990;35 years ago (1990-09-09)
Former call signs
  • KXGM (1990–2002)
  • KKDL (2002–2005)
Former frequencies
106.5MHz (1990–2002)
Call sign meaning
Casa (previous format)
Technical information [1]
Licensing authority
 FCC
Facility ID 23017
Class C
ERP 75,000 watts
HAAT 620 meters (2,030 ft)
Transmitter coordinates
 32°26′13″N97°29′6″W / 32.43694°N 97.48500°W / 32.43694; -97.48500
Links
Public license information
Website larancheradallas.estrellatv.com/radio/la-ranchera-dallas

KZZA (106.7 MHz "La Ranchera 106.7 FM") is a commercial radio station licensed to Muenster, Texas, and serving northern communities in the Dallas-Fort Worth Metroplex. It is owned by MediaCo, and broadcasts a gold-based regional Mexican radio format.[ citation needed ]

Contents

KZZA has an effective radiated power (ERP) of 75,000 watts. Its transmitter is off Farm-to-Market Road 730 North in Rosston, Texas.

History

Oldies and Dance

The station signed on the air on September 9, 1990, with the call sign KXGM at 106.5 MHz, airing an oldies format. In 2001, it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish-language format for five years.[ citation needed ]

On August 14, 2002, it launched another English-language format, Dance Top 40, as KKDL (106.7 KDL).

"Casa" Rhythmic Contemporary

On February 16, 2005, it moved in a bilingual rhythmic contemporary direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction. But by 2006, KZZA began leaning more towards "Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications. [2]

After a year of 'Urban' programming, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to their rhythmic panels in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".

On July 7, 2008, the station shifted back to Hispanic rhythmic.

Classic Regional Mexican

On April 6, 2009, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7."

On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". From the time of the rebranding until 2018 and again in September 2019, KZZA was simulcast on KZMP 1540 AM until it was sold in May 2023.

References

  1. ↑ "Facility Technical Data for KZZA". Licensing and Management System. Federal Communications Commission.
  2. ↑ Calif. media company to buy Dallas radio stations - Dallas Business Journal
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