KTXX-FM

Last updated
KTXX-FM
Simulcasts KZNX Creedmoor
Broadcast area Austin-Round Rock metropolitan area
Frequency 104.9 MHz (HD Radio)
BrandingLa Raza 95.1 y 104.9
Programming
Format Regional Mexican
Subchannels HD2: Regional Mexican Oldies "Leyendas 98.5"
HD3: KOKE-FM simulcast (Regional Mexican)
HD4: Spanish CHR "Romantica 105.3 FM"
Ownership
OwnerGenuine Austin Radio, L.P.
(operated by Norsan Media, sale pending)
History
First air date
1984 (as KFFQ Llano, Texas)
Former call signs
  • KFFQ (1984–1985)
  • KLKM (1985–1995)
  • KBAE (1995–2000)
  • KXXS (2000–2007)
  • KXBT (2007–2009)
  • KHHL (10/2009–11/2009)
Technical information [1]
Licensing authority
 FCC
Facility ID 40762
Class A
ERP 3,200 watts
HAAT 136.2 meters (447 ft)
Transmitter coordinates
 30°14′56.80″N97°54′5.20″W / 30.2491111°N 97.9014444°W / 30.2491111; -97.9014444
Translator(s)
Links
Public license information
Webcast
Website

KTXX-FM (104.9 MHz, "La Raza 95.1 y 104.9") is a commercial radio station licensed to Bee Cave, Texas, and serving the Greater Austin metropolitan area. The station broadcasts a Regional Mexican radio format simulcast from KZNX. Genuine Austin Radio owns, and Norsan Media operates the station, with a sale to the latter pending. [2] KTXX-FM's transmitter is located on State Highway 71 in southwest Austin. [3] The station has studios and offices along Loop 360 in southwest Austin.

Contents

KTXX-FM broadcasts in HD Radio. Its HD2 digital subchannel airs a Regional Mexican Oldies format, which feeds FM translator 98.5 K253AN known as "Leyendas 98.5". The HD3 digital subchannel simulcasts the Regional Mexican format heard on co-owned KOKE-FM. The HD4 subchannel airs a Spanish-language Contemporary hit radio format known as “Romantica 105.3”, which feeds FM translator 105.3 K287FG.

Programming

KTXX-FM currently simulcasts KZNX, also known as "La Raza 95.1", a Spanish-language Regional Mexican formatted station also owned by Norsan Media. [2] The 95.1 in the branding stems from the frequency of KZNX's FM translator, K236AY.

Prior to its 2023 format change, KTXX-FM was branded as "The Horn," in reference to the Texas Longhorns. It was the flagship station for University of Texas at Austin athletics from 2015 until 2023. KTXX-FM aired local sports programming during the day and programming from Houston-based SportsMap on nights and weekends.

History

KFFQ and KLKM

The station first signed on in 1984 as KFFQ at 104.7, broadcasting country music. [4] It was originally licensed to Llano and was owned by Duane Fox.

In 1988, KFFQ was acquired by Maxagrid Broadcasting, which moved the station to 104.9 and switched to a beautiful music format as KLKM. [5] In 2000, the station changed its city of license to Dripping Springs, Texas and rebranded to "Digital 104.9" under a new call sign, KXXS.

104.9 The Beat

In February 2007, "Digital 104.9" moved to 92.5, to make room for rhythmic contemporary station KXBT as "Beat 104.9". This was the third incarnation of "The Beat", which originally launched on 104.3 in 1998 as KQBT. The staff and lineup from 104.3 "The Beat" remained intact. A new call sign of KXBT was assigned to 104.9 some six months after the re-brand.

On September 29, 2008, KXBT became a simulcast of KXXS. This allowed the station to be heard around Greater Austin, with KXBT serving the western portion and KXXS covering the eastern part of the market. The simulcast was called "Digital 104.9 y 92.5". The "Digital" simulcast was broken up in mid-2009, when 104.9 flipped to Regional Mexican. The Spanish Contemporary format was retained on 92.5. "The Beat" would later air on KFMK and later KPEZ.

The Horn

On November 2, 2009, the format changed to all-sports, branded as "104.9 The Horn". The brand is a nod to the Texas Longhorns. Initially, KTXX-FM aired local sports programming during the day and carried ESPN Radio programming at nights and on weekends.

On January 2, 2014, ESPN Radio programming was dropped, with KTXX-FM shifting to a hybrid of sports talk and classic hits. Morning and afternoon drive time, as well as the noon hour, remained local sports talk, while other non-sports hours aired classic hits. On May 5, 2014, additional sports talk was added. The schedule had sports talk from 6 am to 7 pm and classic hits the remainder of the time, unless a sporting event or specialty program was being broadcast.

Former logo as "The Horn" from 2015 to 2023. The Horn 104.9 & 1260.png
Former logo as "The Horn" from 2015 to 2023.

In February 2015, The Horn dropped the classic hits portion of its schedule and began airing sports full-time with NBC Sports Radio programming heard at night and on weekends, and NBC Sports updates during the day. [6] NBC Sports was later replaced with SB Nation Radio (now SportsMap), based in Houston. KTXX-FM's city of license also moved to Bee Cave, Texas, although its studios and transmitter remain in Austin.

On June 16, 2015, KTXX-FM became the flagship station of the Texas Longhorns. [7]

On July 12, 2023, owner Genuine Austin Radio announced that KTXX-FM would drop the sports format on August 1, though it would continue on KTAE and FM translator K270CO (101.9 FM). The Longhorns announced a partnership with iHeartMedia stations KVET and KVET-FM the following day. [8] [9] On August 2, Norsan Media announced that it had acquired KTXX-FM and K287FG, making the station a sister to Spanish-language KZNX. [10] KTXX-FM began simulcasting KZNX, while K287FG began airing a Spanish-language CHR format. [2]

On April 19, 2024, Norsan Media announced that it had reached a deal to buy the rest of Genuine Austin Radio outright. [11]

HD Radio

On June 1, 2024, KTXX-FM launched a regional Mexican oldies format on its HD2 subchannel, branded as "Leyendas 98.5". [12]

Related Research Articles

<span class="mw-page-title-main">KEKR</span> Radio station in Mexia, Texas

KEKR is a commercial AM radio station, paired with an FM relay translator, broadcasting a classic country radio format. Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd. Its studios are in Waco, and its transmitter is located in Mexia.

<span class="mw-page-title-main">KJCE</span> Radio station in Rollingwood, Texas

KJCE is a commercial radio station licensed to Rollingwood, Texas, and serving the Greater Austin radio market. The station airs a talk radio format and is owned by Audacy, Inc. The radio studios and offices are on Westbank Drive, off Loop 360, near Westlake High School. The transmitter is off Johnny Morris Road, near Loyola Lane.

<span class="mw-page-title-main">KVET (AM)</span> Radio station in Austin, Texas

KVET is an AM radio station in Austin, Texas. It is owned by iHeartMedia, and carries a sports radio format with both local sports shows and programming from Fox Sports Radio.

KZKV is an American radio station licensed to serve the community of Karnes City, Texas. The station is owned by the Educational Media Foundation (EMF) and is part of its K-Love national network, airing a contemporary Christian music format. The transmitter is located near Yorktown, Texas.

<span class="mw-page-title-main">KVBH</span> Radio station in San Antonio, Texas

KVBH is a commercial radio station in San Antonio, Texas. The station is owned by Univision and it airs a rhythmic adult contemporary radio format. Studios and offices are located on Network Boulevard in Northwest San Antonio. The transmitter site is in Elmendorf, on Elmendorf-Lavonia Road.

KZNX is a radio station licensed to Creedmoor, Texas. It airs a Spanish regional Mexican radio format, simulcast on two FM frequencies. The station's transmitter is off Dale Overton Road in the Thoroughbred Estates neighborhood of Del Valle, Texas.

KTAE is a commercial AM radio station licensed to Elgin, Texas, and serving the Austin metropolitan area. It is owned by Genuine Austin Radio, with a sale to Norsan Media pending, with studios and offices along Loop 360 in Southwest Austin. KTAE airs a Spanish classic hits format.

WOLI is a Regional Mexican AM radio station located in Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with power of 3,600 watts in the daytime and 890 watts at night under separate directional signal patterns.

<span class="mw-page-title-main">KKYS</span> Radio station in Bryan, Texas

KKYS is a radio station broadcasting a hot adult contemporary format. Licensed to Bryan, Texas, United States, the station serves the Brazos Valley. The station is owned by iHeartMedia, Inc. Its studios and transmitter are located separately in Bryan.

<span class="mw-page-title-main">KDXX</span> Radio station in Lewisville, Texas

KDXX is a Uforia Audio Network Spanish-language contemporary hit radio formatted commercial radio station serving the Dallas/Fort Worth Metroplex in Texas. The station is licensed to Lewisville, Texas, and is simulcast with 107.1 KESS-FM Benbrook. The studios are located in the Univision 23 Studios in the Arts District in Downtown Dallas.

<span class="mw-page-title-main">KRPT</span> Radio station in Devine–San Antonio, Texas

KRPT is a commercial radio station broadcasting a classic country format. Licensed to Devine, Texas, United States, the station serves the San Antonio area. The station is owned by iHeartMedia. The KRPT studios are located in the Stone Oak neighborhood in Far North San Antonio, and the transmitter site is in Pearsall.

<span class="mw-page-title-main">KVLR</span> Radio station in Sunset Valley, Texas

KVLR is a non-commercial FM radio station licensed to Sunset Valley, Texas, and serving the Austin-Round Rock metropolitan area. It is owned by the Educational Media Foundation as the Austin affiliate for EMF's Air1 radio network, airing its Christian Worship music format. It does not carry commercials, instead making on-air appeals for contributions.

KOKE-FM is a commercial radio station broadcasting a Regional Mexican radio format. Licensed to Thorndale, Texas, KOKE-FM serves the Greater Austin radio market. The station is owned by Genuine Austin Radio, LP, with a sale to Norsan Media pending. The transmitter site is located on County Road 470 in Coupland, Texas. The studios and offices are along Loop 360 in Southwest Austin.

<span class="mw-page-title-main">WPTQ</span> Radio station in Glasgow, Kentucky

WPTQ is a radio station licensed to Glasgow, Kentucky, United States, and serving the Bowling Green, Kentucky radio market area. The station is a classic rock-formatted radio station owned by Newberry Broadcasting, Inc. Its radio signal is transmitted from a tower located along Kentucky Route 1297 in rural western Barren County near Railton, with studios located on on McIntosh Street near US 231 on the south side of Bowling Green.

KLQB is a Regional Mexican radio station serving the Austin, Texas, area. It is owned by TelevisaUnivision, via Uforia Audio Network, and broadcasts with an ERP of 48,000 watts and is licensed to Taylor, Texas. Its transmitter is located in Coupland, Texas, and the station has studios along MoPac Expressway in Northwest Austin.

<span class="mw-page-title-main">WJKR</span> Radio station in Worthington–Columbus, Ohio

WJKR is a commercial radio station licensed to Worthington, Ohio, carrying a country format known as "Country 103.9". Owned by the North American Broadcasting Company, Inc., WJKR serves the Columbus metro area. WJKR's studios and transmitter are both located in Columbus. In addition to a standard analog transmission, WJKR broadcasts over three HD Radio subchannels, and is available online.

KTFM is a commercial radio station licensed to Floresville, Texas, and serving Greater San Antonio. It broadcasts a sports radio format and is owned by Alpha Media. On weekdays it has local personalities hosting sports shows, with ESPN Radio heard nights and weekends. The studios are on Eisenhauer Road in San Antonio.

<span class="mw-page-title-main">WSHE (AM)</span> Radio station in Frederick, Maryland

WSHE is a commercial radio station, which transmits a digital-only signal on a standard AM band frequency. It is licensed to serve Frederick, Maryland and owned by Hubbard Broadcasting through licensee Washington DC FCC License Sub, LLC. It simulcasts the freeform programming branded as The Gamut originating on the HD3 subchannel of sister station WTOP-FM. The Gamut programming is also available on the HD3 subchannels of sister stations WTLP and WWWT-FM.

KTLU was an American radio station. Licensed to Rusk, Texas, United States, the station served Cherokee County, Texas. The station was last owned by Richard Witkovski, through licensee North Texas Radio Group, L.P.

WFYY is a commercial radio station licensed to Windermere, Florida, and serving Greater Orlando. The station is owned by JVC Broadcasting, who is currently in the process of selling the station to Norsan Media, and airs a Spanish tropical format, which it will launch by the sale's closure.

References

  1. ↑ "Facility Technical Data for KTXX-FM". Licensing and Management System. Federal Communications Commission.
  2. 1 2 3 "Norsan Media Expands In Austin - RadioInsight". 2023-08-02. Retrieved 2023-08-02.
  3. ↑ Radio-Locator.com/KTXX-FM
  4. ↑ Broadcasting Yearbook 1984 page B-267
  5. ↑ Broadcasting Yearbook 1990 page B-306
  6. ↑ says, Phil (2015-03-02). "Classic 105.3 Austin Update; Sandy McIlree Exits - RadioInsight" . Retrieved 2023-07-17.
  7. ↑ "Texas Athletics and IMG announce new radio partnership". University of Texas Athletics. 2015-06-16. Retrieved 2023-07-17.
  8. ↑ "104.9 Austin To Drop Sports - RadioInsight". 2023-07-12. Retrieved 2023-07-17.
  9. ↑ "University of Texas Sports Moves To iHeartMedia Austin - RadioInsight". 2023-07-13. Retrieved 2023-07-17.
  10. ↑ "Norsan Media Buys KTXX Austin. Programming Plans Not Yet Revealed". Insideradio.com. 2023-08-02. Retrieved 2023-08-02.
  11. ↑ "Norsan Strikes Deal To Buy Remainder Of Genuine Austin Radio". Insideradio.com. 2024-04-19. Retrieved 2024-04-22.
  12. ↑ NORSAN MEDIA LAUNCHES THREE NEW BRANDS IN AUSTIN Radioinsight - June 2, 2024
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.