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Broadcast area | Rio Grande Valley |
Frequency | 98.5 MHz |
Branding | KGBT 98.5 La Preferida |
Programming | |
Format | Regional Mexican |
Ownership | |
Owner |
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History | |
First air date | October 4, 1966 |
Former call signs | KQXX (1966–1997) |
Technical information [1] | |
Licensing authority | FCC |
Facility ID | 6662 |
Class | C |
ERP | 100,000 watts |
HAAT | 304 meters (997 ft) |
Links | |
Public license information | |
Webcast | Listen live (via iHeartRadio) |
KGBT-FM (98.5 MHz) is an American radio station in McAllen, Texas, United States, owned by Latino Media Network, which offers a regional Mexican music format [2] The station has had a regional Mexican format since 1997. Its studios are located in McAllen, Texas, while its transmitter is located in La Feria, Texas.
The 98.5 frequency went on the air October 4, 1966, as the Rio Broadcasting Company's KQXX (though the permit was known as KABG-FM before going on the air). [3] KQXX maintained studios in the Casa de Palmas Hotel in McAllen. One of the founders was Ed Gomez, a local radio and TV personality who went on to be elected a Hidalgo County judge. The station changed formats from country to Spanish.
In 1980, Bravo Broadcasting bought KQXX and increased its power to the present 100,000 watts. A new Rio Broadcasting Company acquired the station in 1990. Tichenor acquired the station in 1996 and rechristened it as KGBT-FM on January 20, 1997.
Latino Media Network purchased KGBT-FM from TelevisaUnivision in 2022 as part of a larger $60 million deal. [4] Under a local marketing agreement, it continued to be programmed by TelevisaUnivision's Uforia Audio Network until the spring of 2023.
KGBT 98.5 La Preferida Broadcasts Regional Mexican programming with the following shows.
•5AM-10AM: El Show De Raul Brindis
•10AM-4PM: Al Mando Show With Armando Almazan
•4PM-8PM: El Bueno, La Mala Y El Feo
•8PM-12AM: El Free-Guey Show
26°08′57″N97°49′19″W / 26.1492°N 97.8219°W