KQFX (FM)

Last updated
KQFX
Simulcast of KBEX
Broadcast area Amarillo area
Frequency 104.3 MHz
BrandingLa Poderosa 96.1 & 104.3
Programming
Format Regional Mexican
Ownership
OwnerViva Media, LLC
History
First air date
March 1975 (as KBBB-FM)
Former call signs
KBBB-FM (1975–1979)
KDKQ (1979–1984)
KDXR (1984–1992)
Technical information
Facility ID 61033
Class C1
ERP 100,000 watts
HAAT 175 meters (574 ft)
Transmitter coordinates
 35°25′34.00″N101°36′47.00″W / 35.4261111°N 101.6130556°W / 35.4261111; -101.6130556
Links
Webcast Listen live
Website lapoderosa961.com

KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Viva Media LLC [1]

Contents

History

Logo as Wild 104.3 Wild1043.png
Logo as Wild 104.3

KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR, then again on April 13, 1992, to the current KQFX. [2]

On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's La Caliente format moved to KZIP, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning hot adult contemporary format as Wild 104.3, with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from KXSS-FM to host the station's new morning show. [3] [4]

On July 31, 2018, KQFX flipped back to a regional Mexican format as La Poderosa 96.1 & 104.3, in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local Salvation Army branch. The hosts were caught off-guard by the flip, which they were informed of via text messages. [5]

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References

  1. ↑ "KQFX Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ "KQFX Call Sign History". United States Federal Communications Commission, audio division.
  3. ↑ "Tejas Broadcasting Sells Two In Amarillo". RadioInsight. 2017-04-17. Retrieved 2018-08-23.
  4. ↑ "Wild 104.3 Launches A Party In Amarillo". RadioInsight. 2017-05-01. Retrieved 2018-08-23.
  5. ↑ "Viva Media Flips Wild 104.3 Amarillo In Middle Of Charity Remote". RadioInsight. 2018-07-31. Retrieved 2018-08-23.


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