History
KTAM was initially proposed by David C. Jones Jr. in June 1947, as a 250 watt fulltime broadcast facility, under the licensee name of Bryan Broadcasting Company. The facility was assigned the callsign KORA by request, as it was the first name of Jones's mother, and received an initial License to Cover on November 26, 1947.
KORA aired a Country and Western format for many years. On May 31, 1966, KORA-FM was signed on as the sister station to KORA, which continues to program the heritage Country format as the continuation to this facility. The callsign was changed to the current KTAM in 1973.
KTAM began airing Spanish language programming after competitor 99.5 KBMA "La Fabulosa" was sold to Clear Channel Communications in 2001, changed format to Classic Rock, and became KNFX-FM. Some of the former KBMA staff were hired by KTAM.
Prior to the format change to Spanish language, KTAM had broadcast an oldies music format.
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