Previous logo
| Broadcast area | Austin, Texas |
|---|---|
| Frequency | 99.3 MHz |
| Branding | Mexicanísima 99.3 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner | Genuine Austin Radio, LP (sale to Norsan Media pending) |
| KTXX-FM, KTAE | |
| History | |
First air date | September 30, 2005 (as KLGO) |
Former call signs | KLGO (2005–2012) |
Call sign meaning | Coke |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 88370 |
| Class | C3 |
| ERP | 24,000 watts |
| HAAT | 100 meters (328 ft) |
| Repeater(s) | 104.9 KTXX-HD3 (Bee Cave) |
| Links | |
Public license information | |
KOKE-FM (99.3 MHz) is a commercial radio station broadcasting a Regional Mexican radio format. Licensed to Thorndale, Texas, KOKE-FM serves the Greater Austin radio market. The station is owned by Genuine Austin Radio, LP, with a sale to Norsan Media pending. [2] The transmitter site is located on County Road 470 in Coupland, Texas. [3] The studios and offices are along Loop 360 in Southwest Austin.
From a Texas Monthly cover story (April 2012):
"In the summer of 1972, Willie Nelson moved into Austin, just 6 months after KOKE-FM switched to its new format called Country Rock or the more politically correct term at the time "progressive country." Country Radio would never be the same. From the Carter Family to the Rolling Stones, to Waylon and Willie, you could hear the music that Austinites were listening to on I-35 and on South Congress. In 1974 Billboard named KOKE-FM the most innovative station in the country."
KOKE-FM played a role in the careers of all the "outlaws"..Waylon, Willie and the boys lead the way with KOKE-FM to help promote some of the most iconic singer/songwriters of the time thanks to program director Joe Gracey. When Jerry Jeff Walker needed an audience to record "Up Against the Wall Redneck Mother," he called KOKE-FM to get the crowd he needed.
One of the characteristics of a regional music business was that the players, operating out of the glare of the big media centers, often made their own rules. "Redneck Rock" was created by KOKE-FM where the "outlaws" played by their own rules. No one realized that what had started in that little studio on North Lamar would have such a profound effect on country music all across the world.
Joe Garcia has been the vanguard and proprietor of the KOKE call letters at its home in Giddings, Texas at AM 1600. Joe’s Hall Of Fame broadcasting lineage includes his father, Jose (Jaime) Garcia, who blazed the trail and set the standard for Hispanic and Tejano broadcasting in Texas.
On June 28, 2012, KLGO moved "The Word" to KFON 1490 AM. Subsequently, 99.3 changed call letters to KOKE-FM and began stunting with a live recording of Dale Watson's "Country My Ass" played in a continuous loop, calculated on-air as being played 1,694 times, the most times a radio station has looped a song as a stunt since 1995. This example of stunting is notable for the station-specific nature of the song's lyrics. Watson re-recorded the song for the occasion, adding a new coda in which he sings, "Now Austin's on track, 'cause KOKE-FM's back."
On July 8, 2012, the progressive country format pioneered in 1972 by the original KOKE-FM (now KKMJ-FM 95.5) was resurrected on 99.3 FM and K253AN (98.5 FM). [4] [5]
On April 19, 2014, translator K287FG (105.3 FM) dropped its simulcast of KOKE-FM and became "105.3 The Fringe", a freeform Triple-A station.
On April 19, 2024, Norsan Media announced a deal to buy out Genuine Austin Radio. [6] On May 17 of that year, an early morning info spot ran indicating KOKE-FM would move to exclusively stream online on June 1, 2024, later confirmed via an online announcement on the 30th. [7] [8]
On June 1, 2024, KOKE-FM changed their format from progressive country to Regional Mexican, branded as "Mexicanísima 99.3". [9]
KTXX-FM is a commercial radio station licensed to Bee Cave, Texas, and serving the Greater Austin metropolitan area. The station broadcasts a Regional Mexican radio format simulcast from KZNX. Genuine Austin Radio owns, and Norsan Media operates the station, with a sale to the latter pending. KTXX-FM's transmitter is located on State Highway 71 in southwest Austin. The station has studios and offices along Loop 360 in southwest Austin.
KGSR is a radio station licensed to Cedar Park, Texas, and serving the Austin-Round Rock metropolitan area. Owned by Sinclair Telecable Inc. d/b/a Waterloo Media Group, it broadcasts a rhythmic adult contemporary format. KGSR has studios and offices off Interstate 35 in North Austin, and its transmitter site is located off Route 206 in Bertram.
WACO-FM is a commercial radio station in Waco, Texas. It airs a country music radio format and is owned by iHeartMedia, Inc. The studios and offices are located on West Highway 6 in Southwest Waco. The transmitter is off Tower Drive in McLennan County in the community of Moody, amid towers for other local FM and TV stations.
KJCE is a commercial radio station licensed to Rollingwood, Texas, and serving the Greater Austin radio market. The station airs a talk radio format and is owned by Audacy, Inc. The radio studios and offices are on Westbank Drive, off Loop 360, near Westlake High School. The transmitter is off Johnny Morris Road, near Loyola Lane.
KKMJ-FM is a commercial radio station in Austin, Texas. It is owned by Audacy, Inc. and airs an adult contemporary radio format. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High School. The transmitter is off Buckman Mountain Road in Austin, amid numerous towers for other FM and TV stations. Like many AC stations, KKMJ flips to all-Christmas music from mid-November to Christmas Day. It uses the slogan "The Majic of Christmas."
KASE-FM is a commercial radio station licensed to Austin, Texas, owned by iHeartMedia and airing a country music radio format. It shares studios and offices with four sister stations in the Penn Field complex in the South Congress district of south central Austin, within walking distance of St. Edward's University. KASE-FM's transmitter site is off Waymaker Way in Austin, amid towers for other FM and TV stations.
KHUD is a country radio station in Tucson, Arizona. It is owned by iHeartMedia, Inc.. The radio studios and offices are located north of downtown Tucson along Oracle Road. On weekdays, KHUD carries two nationally syndicated country music shows from co-owned Premiere Networks: The Bobby Bones Show in morning drive time and After Midnite with Granger Smith, heard overnight.
WRUM is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia, Inc. The studios and offices are on Maitland Center Parkway in Maitland.
KZNX is a radio station licensed to Creedmoor, Texas. It airs a Spanish regional Mexican radio format, simulcast on two FM frequencies. The station's transmitter is off Dale Overton Road in the Thoroughbred Estates neighborhood of Del Valle, Texas.
KTAE is a commercial AM radio station licensed to Elgin, Texas, and serving the Austin metropolitan area. It is owned by Genuine Austin Radio, with a sale to Norsan Media pending, with studios and offices along Loop 360 in Southwest Austin. KTAE airs a Spanish classic hits format.
KTXZ is a radio station, licensed to West Lake Hills, Texas, and is owned by Encino Broadcasting LLC. The station airs a Tejano music format. A transmitter site is located in Northeast Austin and the station has studios along Loop 360 in Southwest Austin.
KROX-FM is a commercial radio station licensed to Buda, Texas, and serving the Austin-Round Rock metropolitan area. It is owned by Sinclair Telecable Inc. and broadcasts an alternative rock format. The station has studios along Interstate 35 in North Austin, and the transmitter site is located off Waymaker Way at the West Austin Antenna Farm.
KHJK is a non-commercial radio station, licensed to LaPorte, Texas and serving both Greater Houston and the Golden Triangle. It is owned by the Educational Media Foundation (EMF). KHJK relays EMF's nationally syndicated "Air1" radio format featuring Christian worship music. Air1 holds periodic fundraisers on the air to support the broadcasts.
WPCO was a radio station in Columbia, South Carolina. Last owned by Alpha Media, it broadcast an adult album alternative (AAA) format. Its studios were on Pineview Road in Columbia, with a transmitter tower located near Bicentennial Park along the Congaree River in downtown Columbia. It was also heard on FM translator W235CH at 94.9 MHz, using the translator's dial position as its moniker, "94.9 The Palm."
KKRC-FM is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
KKLS-FM is a radio station broadcasting a top 40 (CHR) format. The station serves the Sioux Falls, South Dakota, area. KKLS and its sister stations were owned by Southern Minnesota Broadcasting until 2003 when they were sold to Cumulus Media, and sold again in 2012 to Townsquare Media.
WDYZ is a commercial AM radio station licensed to Altamonte Springs, Florida, and serving Greater Orlando. The station is owned by Norsan Media, and airs a regional Mexican radio format. The studios and offices are in Maitland, Florida.
WWLY, is a radio station airing a classic country format. Licensed to Panama City Beach, Florida, United States, the station serves the Panama City area. The station is currently owned by Magic Broadcasting II, and features programming from Westwood One.
KAPW is a terrestrial American radio station licensed to White Oak, Texas, United States. The station serves the Tyler-Longview-Marshall area, broadcasting a Regional Mexican format. The station is currently owned by Reynolds Radio, Inc.
WFYY is a commercial radio station licensed to Windermere, Florida, and serving Greater Orlando. The station is owned by Norsan Media, and airs a Spanish tropical format.