Broadcast area | Palm Springs, California |
---|---|
Frequency | 96.7 MHz |
Branding | La Poderosa 96.7 |
Programming | |
Format | Regional Mexican |
Ownership | |
Owner |
|
KUNA-LD, KESQ-TV, KPSP-CD | |
History | |
First air date | August 1987 |
Former call signs | KBZT-FM (1987–1993) |
Technical information | |
Facility ID | 52182 |
Class | A |
ERP | 970 watts |
HAAT | 177 meters (581 ft) |
Transmitter coordinates | 33°48′8″N116°13′30″W / 33.80222°N 116.22500°W |
Links | |
Website | kunamundo |
KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is owned by News-Press & Gazette Company, through its Gulf-California Broadcast Company subsidiary.
KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format. [1] The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music, citing the high popularity of country nationwide and the lack of a local country station on FM. [2]
The country music came to an end on October 1, 1993, when the station became a simulcast with KUNA (1400 AM) as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time. [3]
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