KXSE

KXSE
Davis, California ;
Broadcast area	Sacramento metropolitan area
Frequency	104.3 MHz (HD Radio)
Branding	La Suavecita 104.3
Programming
Format	Spanish Adult hits
Ownership
Owner	Entravision Communications ; (Entravision Holdings, LLC);
Sister stations	KCVR-FM, KHHM, KNTY, KRCX-FM
History
First air date	1978 (as KYLO at 105.5)
Former call signs	KYLO (1978–1990); KLCQ (1990–1991); KQBR (1991–1999); KHZZ (1999–2000); KRRE (2000–2004);
Former frequencies	105.5 MHz (1978–1991)
Technical information
Facility ID	53653
Class	A
ERP	3,400 watts
HAAT	133 meters (436 ft)
Links
Website	RadioLaSuavecita.com/Sacramento

Last updated November 16, 2023

KXSE (104.3 MHz) is a commercial FM radio station licensed to Davis, California, and serving the Sacramento metropolitan area. The Entravision Communications-owned outlet broadcasts with an ERP of 3,400 watts. The station airs a Spanish-language adult hits radio format, one of the stations in "La Suavecita" radio network. The studios and offices are in North Sacramento. The transmitter is off Route 102, near Woodland Community College in Woodland, California.^[1]

History

Country: 1978-1983

In 1978, the station signed on the air, originally at 105.5 MHz with the call sign KYLO. It was licensed to Davis. The format was progressive country. The effective radiated power was 3,000 watts.

Christian: 1983-1986

In June 1983, the station switched to contemporary Christian music during the day with Christian talk and teaching programs airing on weeknights & morning slots hosted by Randy Zachary.^[2]

Oldies: 1986-1989

The station continued with this programming until summer 1986, when it changed to an automated oldies format.

Classic rock: 1989-1991

In 1989, the station changed call letters to KLCQ and installed the first full-time classic rock format in the greater Sacramento area.^{[ citation needed ]} The presentation was a mix of live announcers and automation.

Country: 1991-1993

In 1991, EZ Communications began a local marketing agreement (LMA) and later purchased the station. The format switched to contemporary country music as KQBR, "K-Bear". EZ built a new facility ^{[ vague ]} at 104.3, selling it to Progressive Media in late 1993.

Smooth jazz: 1993-1997

The new owners relaunched KQBR as smooth jazz "104.3 The Breeze" on November 10, 1993.^[3]

Urban adult contemporary: 1997-1998

The smooth jazz format lasted until 1997, when they shifted to urban adult contemporary.

Rhythmic top 40: 1998

On September 2, 1998, at 8 a.m., it flipped to bilingual rhythmic top 40 as KHZZ ("Z-104.3").

Rhythmic oldies: 1998-2000

Just three weeks later, the format shifted to rhythmic oldies.^[4]^[5]

Spanish: 2000-present

In October 2000, Entravision acquired the station^[6] and flipped it to Spanish adult contemporary, using the co-owned "Radio Romanica" format as KRRE. In 2003, it switched to the "Super Estrella" format, using the KXSE call letters.

In February 2009, KXSE dropped Super Estrella and replaced it with the Spanish adult hits format known as "Jose". In the 2010s, the format switched again to the "La Suavecita" format.

Related Research Articles

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References

↑ "KXSE-FM 104.3 MHz - Davis, CA". radio-locator.com.
↑ "Radio Station Flashback | Streets of Gold".
↑ "KQBR/Sacramento Flips To NAC" (PDF). Radio and Records issue 1019. November 19, 1993. p. 3. Retrieved July 29, 2017.
↑ "Hot New Z stepping out this week", The Sacramento Bee, September 1, 1988.
↑ "Hot New Z 104.3 bumps hip-hop for R&B, 'old school'", The Sacramento Bee, March October 6, 1988.
↑ "Capital-based Spanish language radio chain sold", The Sacramento Bee, April 26, 2000.

External links

KXSE in the FCC FM station database

KXSE on Radio-Locator

KXSE in Nielsen Audio's FM station database

38°39′25″N121°43′16″W / 38.657°N 121.721°W / 38.657; -121.721

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[1] "KXSE-FM 104.3 MHz - Davis, CA". radio-locator.com.

[2] "Radio Station Flashback | Streets of Gold".

[3] "KQBR/Sacramento Flips To NAC" (PDF). Radio and Records issue 1019. November 19, 1993. p. 3. Retrieved July 29, 2017.

[4] "Hot New Z stepping out this week", The Sacramento Bee, September 1, 1988.

[5] "Hot New Z 104.3 bumps hip-hop for R&B, 'old school'", The Sacramento Bee, March October 6, 1988.

[6] "Capital-based Spanish language radio chain sold", The Sacramento Bee, April 26, 2000.

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v t e Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KCAL – Redlands KCCL – Woodland KCFA – Arnold KCHJ – Delano KCVR – Lodi KEBN – Garden Grove KEBT - Lost Hills KEPD – Ridgecrest KERU – Blythe KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHHM - Shingle Springs KHMU - Buttonwillow KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KKZI – Barstow KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNTO – Chowchilla KNZR - Bakersfield KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSEA – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KSXY - Forestville KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX – Olivehurst KVMX-FM – Placerville KVON - Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWQQ – Hemet KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin KZSZ – Colusa
Defunct	KDBV – Salinas KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other