This is a list of countries by smartphone penetration. These numbers are based on the top countries by percentage of population owning a smartphone (so smaller countries are absent) and come from Newzoo's Global Mobile Market Report (the numbers were last updated in June 2021). [1]
Rank | Country/Region | Total population | Smartphone users | Smartphone penetration |
---|---|---|---|---|
1 | PRC | 1430.00M | 974.69M | 68.4% |
2 | India | 1420.00M | 659.00M | 46.5% |
3 | United States | 338.29M | 276.14M | 81.6% |
4 | Indonesia | 275.50M | 187.70M | 68.1% |
5 | Brazil | 215.31M | 143.43M | 66.6% |
6 | Russia | 144.71M | 106.44M | 73.6% |
7 | Japan | 123.95M | 97.44M | 78.6% |
8 | Nigeria | 218.54M | 83.34M | 38.1% |
9 | Mexico | 127.50M | 78.37M | 61.5% |
10 | Pakistan | 235.82M | 72.99M | 31% |
Rank | Country/Region | Total population | Smartphone users | Smartphone penetration |
---|---|---|---|---|
1 | PRC | 1440M | 865.04M | 59.9% |
2 | India | 1390M | 606.57M | 43.5% |
3 | United States | 332.92M | 240.15M | 72.1% |
4 | Indonesia | 276.36M | 178.96M | 64.8% |
5 | Brazil | 212.56M | 109.34M | 51.4% |
6 | Russia | 145.91M | 102.24M | 70.1% |
7 | Japan | 126.05M | 94.78M | 75.2% |
8 | Mexico | 130.26M | 77.31M | 59.4% |
9 | Nigeria | 211.4M | 72.03M | 34.1% |
10 | Philippines | 111.05M | 67.37M | 60.7% |
Newzoo's 2020 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2020 - Light Version. [3]
Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
---|---|---|---|---|
1 | United States | 331M | 81.6% | 270M |
2 | United Kingdom | 67.89M | 78.9% | 53.58M |
3 | Germany | 83.78M | 77.9% | 65.24M |
4 | France | 65.27M | 77.6% | 50.66M |
5 | South Korea | 51.27M | 76.5% | 39.2M |
6 | Italy | 60.94M | 85% | 52.4M |
7 | Russia | 145.93M | 68.5% | 99.93M |
8 | China | 1.44B | 63.4% | 911.92M |
9 | Vietnam | 97.34M | 63.1% | 61.37M |
10 | Iran | 83.99M | 62.9% | 52.81M |
11 | Turkey | 84.34M | 61.7% | 52.06M |
12 | Japan | 126.48M | 59.9% | 75.77M |
13 | Indonesia | 273.52M | 58.6% | 160.23M |
14 | Mexico | 128.93M | 54.4% | 70.14M |
15 | Thailand | 69.8M | 54.3% | 37.88M |
16 | Brazil | 212.56M | 51.4% | 109.34M |
17 | Philippines | 109.58M | 37.7% | 41.31M |
18 | Bangladesh | 164.69M | 32.4% | 53.3M |
19 | India | 1.38B | 31.8% | 439.42M |
20 | Pakistan | 220.89M | 18.4% | 40.59M |
Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population actively using a smartphone). These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version. [4]
Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
---|---|---|---|---|
1 | United Kingdom | 67.0m | 82.9% | 55.5m |
2 | Germany | 82.4m | 79.9% | 65.9m |
3 | United States | 329.1m | 79.1% | 260.2m |
4 | France | 65.5m | 77.5% | 50.7m |
5 | Spain | 46.4m | 74.3% | 34.5m |
6 | South Korea | 51.3m | 70.4% | 36.1m |
7 | Russia | 143.9m | 66.3% | 95.4m |
8 | Italy | 59.2m | 60.8% | 36.0m |
9 | China | 1.42b | 59.9% | 851.2m |
10 | Japan | 126.9m | 57.2% | 72.6m |
11 | Iran | 82.8m | 54.8% | 45.4m |
12 | Turkey | 83.0m | 54.0% | 44.8m |
13 | Mexico | 132.3m | 49.5% | 65.6m |
14 | Brazil | 212.4m | 45.6% | 96.9m |
15 | Vietnam | 97.4m | 44.9% | 43.7m |
16 | Philippines | 108.1m | 33.6% | 36.3m |
17 | Indonesia | 269.5m | 31.1% | 83.9m |
18 | India | 1.3b | 25.3% | 345.9m |
19 | Bangladesh | 168.1m | 18.5% | 31.0m |
20 | Pakistan | 204.6m | 15.9% | 32.5m |
Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2018. [5] By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users (less than half of China’s number). However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."
Rank | Country/Region | Total population | Smartphone penetration | Smartphone users |
---|---|---|---|---|
1 | United Kingdom | 66,574,000 | 83% | 54,713,000 |
2 | Netherlands | 17,084,000 | 79.3% | 13,547,000 |
3 | Sweden | 9,983,000 | 78.8% | 7,864,000 |
4 | Germany | 82,293,000 | 78.8% | 64,830,000 |
5 | United States | 326,767,000 | 77.0% | 251,688,000 |
6 | Belgium | 11,499,000 | 76.6% | 8,813,000 |
7 | France | 65,233,000 | 76.0% | 32,598,000 |
8 | Spain | 46,397,000 | 72.5% | 33,631,000 |
9 | Canada | 36,954,000 | 72.1% | 26,635,000 |
10 | Australia | 24,772,000 | 68.6% | 16,999,000 |
11 | South Korea | 51,164,000 | 68.0% | 34,562,000 |
12 | Kazakhstan | 18,404,000 | 64.9% | 11,938,000 |
13 | Poland | 38,105,000 | 64.0% | 24,371,000 |
14 | Russia | 143,965,000 | 63.8% | 91,865,000 |
15 | Taiwan | 23,694,000 | 60.0% | 14,223,000 |
16 | Italy | 59,291,000 | 58.0% | 34,394,000 |
17 | Malaysia | 32,042,000 | 57.5% | 18,437,000 |
18 | Japan | 127,185,000 | 55.3% | 70,327,000 |
19 | China | 1,415,046,000 | 55.3% | 782,848,000 |
20 | Romania | 19,581,000 | 53.8% | 10,538,000 |
21 | Ukraine | 44,009,000 | 48.3% | 21,276,000 |
22 | Argentina | 44,689,000 | 46.9% | 20,979,000 |
23 | Saudi Arabia | 33,554,000 | 46.0% | 15,449,000 |
24 | Mexico | 130,759,000 | 45.6% | 59,597,000 |
25 | Philippines | 106,512,000 | 44.9% | 47,858,000 |
26 | Chile | 18,197,000 | 44.2% | 8,049,000 |
27 | Thailand | 69,183,000 | 43.7% | 30,217,000 |
28 | Brazil | 210,868,000 | 41.3% | 87,172,000 |
29 | Venezuela | 32,381,000 | 40.8% | 13,224,000 |
30 | Colombia | 49,465,000 | 39.8% | 19,669,000 |
31 | Morocco | 36,192,000 | 37.9% | 13,707,000 |
32 | Turkey | 81,917,000 | 37.9% | 31,060,000 |
33 | Vietnam | 96,491,000 | 37.7% | 36,378,000 |
34 | South Africa | 57,398,000 | 35.5% | 20,371,000 |
35 | Iran , Republic of | 82,012,000 | 64.6% | 53,200,000 |
36 | Peru | 32,552,000 | 32.1% | 10,462,000 |
37 | Uzbekistan | 32,365,000 | 31.3% | 10,142,000 |
38 | Algeria | 42,008,000 | 29.1% | 12,204,000 |
39 | Egypt | 99,376,000 | 28.0% | 27,852,000 |
40 | India | 1,354,052,000 | 27.7% | 374,893,000 |
41 | Indonesia | 266,795,000 | 27.4% | 73,155,000 |
42 | Ghana | 29,464,000 | 24.0% | 7,060,000 |
43 | Myanmar | 53,856,000 | 21.8% | 11,722,000 |
44 | Kenya | 50,951,000 | 20.9% | 10,668,000 |
45 | Sudan | 41,512,000 | 19.7% | 8,176,000 |
46 | Bangladesh | 166,368,000 | 16.1% | 26,827,000 |
47 | Uganda | 44,271,000 | 15.6% | 6,922,000 |
48 | Pakistan | 200,814,000 | 13.8% | 27,730,000 |
49 | Nigeria | 195,875,000 | 13.0% | 25,552,000 |
50 | Ethiopia | 107,535,000 | 11.2% | 12,014,000 |
Newzoo's 2017 Global Mobile Market Report shows countries/markets sorted by smartphone penetration (percentage of population). These numbers come from Newzoo's Global Mobile Market Report 2017 [6]
Rank | Country/Region | Total Population | Smartphone Penetration | Smartphone Users |
---|---|---|---|---|
1 | United Arab Emirates | 9,398,000 | 80.6% | 7,573,000 |
2 | Sweden | 9,921,000 | 72.2% | 7,167,000 |
3 | Switzerland | 8,454,000 | 71.7% | 6,061,000 |
4 | South Korea | 50,705,000 | 71.5% | 36,262,000 |
5 | Taiwan | 23,564,000 | 70.4% | 16,596,000 |
6 | Canada | 36,626,000 | 69.8% | 25,556,000 |
7 | United States | 326,474,000 | 69.3% | 226,289,000 |
8 | Netherlands | 17,033,000 | 68.8% | 11,720,000 |
9 | Germany | 80,636,000 | 68.8% | 55,492,000 |
10 | United Kingdom | 65,511,000 | 68.6% | 44,953,000 |
11 | Australia | 24,642,000 | 67.7% | 16,671,000 |
12 | Belgium | 11,444,000 | 67.3% | 7,706,000 |
13 | Spain | 46,070,000 | 66.8% | 30,771,000 |
14 | Azerbaijan | 9,974,000 | 66.4% | 6,619,000 |
15 | Italy | 59,798,000 | 65.8% | 39,323,000 |
16 | France | 64,939,000 | 65.3% | 42,399,000 |
17 | Saudi Arabia | 32,743,000 | 65.2% | 21,337,000 |
18 | Portugal | 10,265,000 | 65.0% | 6,672,000 |
19 | Czech Republic | 10,555,000 | 64.8% | 6,835,000 |
20 | Malaysia | 31,164,000 | 64.1% | 19,967,000 |
21 | Poland | 38,564,000 | 63.4% | 24,431,000 |
22 | Greece | 10,893,000 | 59.5% | 6,484,000 |
23 | Chile | 18,313,000 | 56.0% | 10,254,000 |
24 | Romania | 19,238,000 | 56.0% | 10,772,000 |
25 | Russia | 143,375,000 | 54.7% | 78,364,000 |
26 | China | 1,388,233,000 | 51.7% | 717,310,000 |
27 | Japan | 126,045,000 | 50.1% | 63,089,000 |
28 | Turkey | 80,418,000 | 49.8% | 40,010,000 |
29 | Argentina | 44,272,000 | 48.2% | 21,329,000 |
30 | Mexico | 130,223,000 | 40.7% | 52,993,000 |
31 | Thailand | 68,298,000 | 40.5% | 27,628,000 |
32 | Kazakhstan | 18,064,000 | 39.2% | 7,078,000 |
33 | Brazil | 211,243,000 | 37.7% | 79,578,000 |
34 | Iran | 80,946,000 | 37.1% | 30,000,000 |
35 | Venezuela | 31,926,000 | 36.2% | 11,559,000 |
36 | South Africa | 55,436,000 | 36.2% | 20,089,000 |
37 | Peru | 32,166,000 | 36.0% | 11,585,000 |
38 | Colombia | 49,068,000 | 35.4% | 17,361,000 |
39 | Morocco | 35,241,000 | 33.4% | 11,755,000 |
40 | Algeria | 41,064,000 | 32.4% | 13,293,000 |
41 | Egypt | 95,215,000 | 30.4% | 28,958,000 |
42 | Vietnam | 95,415,000 | 26.4% | 25,162,000 |
43 | Ukraine | 44,405,000 | 23.5% | 10,448,000 |
44 | Philippines | 103,797,000 | 23.3% | 24,173,000 |
45 | India | 1,342,513,000 | 22.3% | 300,124,000 |
46 | Indonesia | 263,510,000 | 20.7% | 54,494,000 |
47 | Iraq | 38,654,000 | 19.9% | 7,709,000 |
48 | Nigeria | 191,836,000 | 14.8% | 28,381,000 |
49 | Pakistan | 200,814,000 | 6.7% | 13,505,343 |
50 | Bangladesh | 164,828,000 | 5.2% | 8,578,000 |
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015. [7]
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | South Korea | 88 | |
2 | Australia | 77 | |
3 | Israel | 74 | |
4 | United States | 72 | |
5 | Spain | 71 | |
6 | New Zealand | 70 | |
7 | United Kingdom | 68 | |
8 | Canada | 67 | |
9 | Chile | 65 | |
10 | Malaysia | 65 | |
11 | Germany | 60 | |
12 | Italy | 60 | |
13 | Turkey | 59 | |
14 | China | 59 | |
15 | Palestine | 57 | |
16 | Lebanon | 52 | |
17 | Jordan | 51 | |
18 | France | 49 | |
19 | Argentina | 48 | |
20 | India | 45 | |
21 | Russia | 45 | |
22 | Brazil | 41 | |
23 | Poland | 41 | |
24 | Japan | 39 | |
25 | South Africa | 37 | |
26 | Vietnam | 35 | |
27 | Mexico | 35 | |
28 | Nigeria | 28 | |
29 | Ukraine | 27 | |
30 | Kenya | 26 | |
31 | Peru | 25 | |
32 | Philippines | 22 | |
33 | Ghana | 21 | |
34 | Indonesia | 21 | |
38 | Pakistan | 19 | |
35 | Senegal | 19 | |
36 | Fiji | 17 | |
37 | Burkina Faso | 14 | |
39 | Tanzania | 11 | |
40 | Ethiopia | 4 | |
41 | Uganda | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [8]
The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015. [7]
Rank | Country | % of adults owning a smartphone | Relative size |
---|---|---|---|
1 | South Korea | 88 | |
2 | Australia | 77 | |
3 | Israel | 74 | |
4 | United States | 72 | |
5 | Spain | 71 | |
6 | New Zealand | 70 | |
7 | United Kingdom | 68 | |
8 | Canada | 67 | |
9 | Chile | 65 | |
10 | Malaysia | 65 | |
11 | Germany | 60 | |
12 | Italy | 60 | |
13 | Turkey | 59 | |
14 | China | 58 | |
15 | Palestine | 57 | |
16 | Lebanon | 52 | |
17 | Jordan | 51 | |
18 | France | 49 | |
19 | Argentina | 48 | |
20 | Venezuela | 45 | |
21 | Russia | 45 | |
22 | Brazil | 41 | |
23 | Poland | 41 | |
24 | Japan | 39 | |
25 | South Africa | 37 | |
26 | Vietnam | 35 | |
27 | Mexico | 35 | |
28 | Nigeria | 28 | |
29 | Ukraine | 27 | |
30 | Kenya | 26 | |
31 | Peru | 25 | |
32 | Philippines | 22 | |
33 | Ghana | 21 | |
34 | Indonesia | 21 | |
35 | Senegal | 19 | |
36 | India | 17 | |
37 | Burkina Faso | 14 | |
38 | Pakistan | 14 | |
39 | Tanzania | 11 | |
40 | Ethiopia | 4 | |
41 | Uganda | 4 |
A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%. [8]
The following list of the countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013. [9] [10]
Rank | Country/Territory | Penetration |
---|---|---|
1 | United Arab Emirates | 73.8% |
2 | South Korea | 73.0% |
3 | Saudi Arabia | 72.8% |
4 | Singapore | 71.7% |
5 | Norway | 67.5% |
6 | Australia | 64.6% |
7 | Sweden | 62.9% |
8 | Hong Kong | 62.8% |
9 | United Kingdom | 62.2% |
10 | Denmark | 59.0% |
11 | Ireland | 57.0% |
12 | Israel | 56.6% |
13 | Canada | 56.4% |
14 | United States | 56.4% |
15 | Spain | 55.4% |
16 | Switzerland | 54.0% |
17 | New Zealand | 53.6% |
18 | Netherlands | 52.0% |
19 | Taiwan | 50.8% |
20 | Austria | 48.0% |
21 | China | 46.9% |
22 | Slovakia | 45.9% |
23 | Finland | 45.5% |
24 | France | 42.3% |
25 | Czech Republic | 41.6% |
26 | Italy | 41.3% |
27 | Germany | 39.8% |
28 | South Africa | 39.8% |
29 | Philippines | 38.7% |
30 | Mexico | 36.8% |
31 | Russia | 36.2% |
32 | Poland | 35.0% |
33 | Malaysia | 34.5% |
34 | Hungary | 34.4% |
35 | Belgium | 33.5% |
36 | Greece | 32.5% |
37 | Portugal | 32.1% |
38 | Thailand | 31.0% |
39 | Argentina | 30.7% |
40 | Turkey | 29.6% |
41 | Romania | 27.9% |
42 | Brazil | 26.3% |
43 | Japan | 24.7% |
44 | Vietnam | 19.7% |
45 | Indonesia | 14.0% |
46 | Ukraine | 14.4% |
47 | India | 12.8% |
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