Make Believe Ballroom (film)

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Make Believe Ballroom
Make Believe Ballroom.jpg
Directed by Joseph Santley
Screenplay byAlbert Duffy
Karen DeWolf
Story byAlbert Duffy
Produced by Ted Richmond
Starring Jerome Courtland
Ruth Warrick
Ron Randell
Virginia Welles
Al Jarvis
Cinematography Henry Freulich
Edited by Jerome Thoms
Production
company
Distributed byColumbia Pictures
Release date
  • April 1, 1949 (1949-04-01)
Running time
79 minutes
CountryUnited States
LanguageEnglish

Make Believe Ballroom is a 1949 American musical romantic comedy directed by Joseph Santley and produced by Ted Richmond. [1] It was loosely based on the radio program of the same name hosted by Martin Block and Al Jarvis. The film starred Jerome Courtland, Ruth Warrick, Ron Randell, Virginia Welles, and Jarvis. [2]

Contents

Plot

The film focuses on two carhops as they compete in a mystery record contest. John Reid, in the reference book Popular Pictures of the Hollywood 1940s, commented, "... this is one of those films which string together a musical melange through the excuse of a radio show." [3] [ self-published source ]

Cast

Musicians featured as themselves in the film included Frankie Laine, The King Cole Trio, Toni Harper, Jack Smith, Kay Starr, The Sportsmen, Charlie Barnet, Jimmy Dorsey, Jan Garber, Pee Wee Hunt, Gene Krupa, and Ray McKinley. [3]

Background

The film's concept dated back to 1932 and Al Jarvis, a disc jockey at radio station KFWB in Los Angeles, California. His daily program, "The World's Largest Make Believe Ballroom", featured popular recordings accompanied by relevant remarks about each one. In 1935, Martin Block began a similar program on WNEW in New York City, with the title shortened to "Make Believe Ballroom". [4]

Filming started 20 September 1948. [5]

The film marked a return to B pictures at Columbia for Ron Randell. [6]

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<i>Make Believe Ballroom</i>

Make Believe Ballroom is a long-running radio program which first aired on radio station WNEW in 1935. The show was created as filler by announcer Martin Block to fill in time between news bulletins covering the Lindbergh kidnapping trial. The station did not have access to a live orchestra to play music so Block played records instead and so Block played records instead. The concept proved successful and led to the launch of Make Believe Ballroom on February 3, 1935 as a 15-minute experimental, with Block borrowing both the concept and the title from West Coast disc jockey Al Jarvis, who had launched the similarly named The World's Largest Make Believe Ballroom in 1932, with Block as his assistant. WNEW's program consisted of Block playing records from popular bands and singers with the conceit that they were live performances in an imaginary ballroom. The show expanded its time slot and at one point during Block's tenure attracted 25% of the listening audience in New York City. In 1936, the stations use of recorded music resulted in a lawsuit initiated by bandleaders Paul Whiteman, Sammy Kaye and Fred Waring who claimed that the playing of records on radio broadcasts was undermining performers' network contracts, which often called for exclusive services. The court ruled that WNEW, after purchasing each record, was allowed to broadcast it regardless of the resistance from artists. WNEW's victory subsequently authorized radio stations across the country to start playing recorded music and brought about the modern radio programming landscape. Make Believe Ballroom was nationally syndicated beginning in 1940 and Block and Make Believe Ballroom made the cover of Billboard magazine in April, 1942. In 1949, the radio show inspired the movie Make Believe Ballroom. Block left Make Believe Ballroom in 1954 to host The Martin Block Show for ABC Radio, originating from the network's New York flagship WABC. Other hosts have included Al Jarvis, William B. Williams, and Steve Allen.

References

  1. "Make Believe Ballroom". Turner Classic Movies . Retrieved August 14, 2018.
  2. MAKE BELIEVE BALLROOM Monthly Film Bulletin; London Vol. 16, Iss. 181, (Jan 1, 1949): 119.
  3. 1 2 Reid, John (2004). Popular Pictures of the Hollywood 1940s. Lulu.com. pp. 74–75. ISBN   9781411617377 . Retrieved 22 March 2017.
  4. Erickson, Hal (2014). From Radio to the Big Screen: Hollywood Films Featuring Broadcast Personalities and Programs. McFarland. p. 198. ISBN   9780786477579 . Retrieved 22 March 2017.
  5. Ruth Warrick Changes Pace in Musical Opus; Slezak Writes Movie Schallert, Edwin. Los Angeles Times 18 Sep 1948: 9.
  6. Vagg, Stephen (August 10, 2019). "Unsung Aussie Actors – Ron Randell: A Top Twenty". Filmink.