Maximum Love

Last updated

Maximum Love
Origin St Albans, England
Genres
Years active2014 (2014)–present
Labels
Members
  • Taylor Morgan Howell
  • Jordan Charles Howell
Website maximumlove.co.uk

Maximum Love are a British electronic music duo composed of brothers Taylor Morgan Howell and Jordan Charles Howell. [1] The brothers began producing music in their childhoods. In 2013, they signed to AWAL and released their debut extended play Midnight Astronaut in 2014. Since then, they have gone on to release EPs, Dead by Dawn (2016) and Vision (2017) and studio albums Under the Shadow (2018), Jupiter (2020) and Apollo (2024). As of 2024, their music has been streamed over 100 million times. [2]

Contents

Career

2011-2018: Early years

The brothers were brought up in the city of St Albans, England. [3] Their first encounter with music production came as children, playing the videogame Music 2000 on the PlayStation. [4] At first, they had only been making music together for fun. It wasn't until after the writing of "Twin Crimes" in around 2011, that they began to make music seriously, with the youngest member of the band being just 13 years old at the time. [4] [5] In late 2013, they pitched a demo of their debut EP Midnight Astronaut to AWAL, which was accepted and eventually released on 26 February 2014 to critical acclaim. [5]

In November 2014, the band released their debut single "We've Just Begun". [6] In summer 2015, the song went viral on Reddit, [7] reaching the front page and topping the charts on the subreddit r/listentothis. [8]

Following the release of singles "Sexy Girl" and "Obey", the band released their second EP, titled Dead by Dawn on 11 March 2016. "Feel Electric" from the EP received European radio support from Radio 105 [9] and NPO 3FM. [10] The song also featured a music video with the work of digital artist, Beeple. [11] In November 2016, Maximum Love released the single "They Don't Love You Like I Do", [12] along with an animated music video, using scenes from the short film "The Life of Death" by Marsha Onderstijn. [13] [14] The song was featured on Electronic Gems. [15] In December 2016, they released their single "Vision" in lead up to their EP of the same name, Vision, which they announced on 27 January 2017. Their first live performance was in London, headlining the Outland Sunset Neon Cruise in September 2018. [16]

2018-2020: Under the Shadow and Jupiter

In March 2018, Maximum Love released a trailer for an untitled fourth EP. [17] However, soon after, the EP was scrapped. Instead, on 22 July 2018, they announced their debut album Under the Shadow, which released a month later on 24 August 2018. [18] "Dream Getaway" from the album was featured on Electronic Gems [19] and received radio support from Triple R's Mixed Signals [20] and national support from BBC Radio 1Xtra on DJ Complexion's Future Wave Show. [21] The song was also named in Complexion's "Best of 2020" compilation. [22] Despite no singles being released, "Red Lights" from the album peaked at #1 on the iTunes chart in Estonia and #26 in Italy. [23] Whilst "Starfields" reached #56 in the United States Electronic chart. [24]

In January 2020, Maximum Love released the single "Let Go", [25] shortly followed by the release of their second album titled, Jupiter on 31 January 2020. [26] The album peaked at #3 in Canada on iTunes. [27]

2020-present: Apollo

In October 2021, the band released the single "Sometimes" on Manta Recordings. The single received radio support from XHUIA-FM [28] and also included a remix from Grammy award-winning artist, Latroit, [2] which received radio airplay from KCRW [29] and was premiered by Electronic Groove [30]

On 3 May 2022, Maximum Love released a teaser trailer on social media announcing their new single titled, "Forever", [31] which released worldwide exactly one month later, on 3 June 2022. The song was featured on several popular music channels [32] [33] and was described by Visual Atelier 8 as a "dark, spacey ballad". [34] On 25 November 2022, the band released the single "Feeling It". [35]

On 17 February 2023, they released a new single titled "Dead to Me" [36] , followed by other singles "Heavy Lies the Crown" on 9 June 2023 [37] and "A Star Will Rise" on 12 January 2024. [38]

In October 2024, Maximum Love released a teaser announcing their new album, Apollo, [39] which subsequently released a month later on 8 November 2024. The album was noted for its introspective themes, while blending elements of synthwave, dark wave, and electronic pop. Critics have highlighted Apollo’s exploration of new sonic territory for the band. The duo themselves have characterized the album as an attempt to "capture the raw energy and emotion" of their decade-long career while also exploring new creative directions. [40] Reception to the album was mostly positive and generally acknowledged its ambition and depth, though opinions have varied on the impact of its more reflective tone compared to their earlier work. [40] [41]

Artistry

Style and influences

Maximum Love's sound has been described by DMC World magazine as "combining classic 80's influences and evocative, melancholic vocal lines with hazy retrospective soundscapes" [3] The brothers have said that they use analogue instruments such as the Roland Juno-106 synthesiser and vocoders in the production of their music, and cited Daft Punk as an early influence. [3] Regarding the genre of the band, the brothers have said in an interview: "many people say that we’re electro or synthwave. You probably could categorise us as that, but to be honest, we don't even know... we’re just making noise that we think sounds good." and explaining further that, "[their sound] is a huge concoction of different things melted into one" [42]

In other media

In 2021, several of Maximum Love's songs were featured as part of the soundtrack for cyberpunk RPG videogame, The Ascent. [43] Their contribution to the soundtrack received praise from critics. [44] Their song "Loaded Gun" was also used in the Nvidia RTX reveal trailer for the game. [45] Maximum Love's music has received frequent usage on videos and livestreams by YouTube streamer, Dr Disrespect. [46] [47] [48] Including a promotional video in collaboration with Ubisoft for the release of the videogame, Tom Clancy's Ghost Recon Breakpoint . [49]

Discography

Studio albums

TitleAlbum details
Under the Shadow
Jupiter
  • Released: 31 January, 2020 [26]
  • Label: AWAL
  • Formats: CD, LP, digital download, streaming
Apollo
  • Released: 8 November, 2024 [51]
  • Label: AWAL
  • Formats: digital download, streaming

Extended plays

TitleAlbum details
Midnight Astronaut
  • Released: 26 February, 2014 [52]
  • Label: AWAL
  • Formats: Digital download, streaming
Dead by Dawn
  • Released: 11 March, 2016 [53]
  • Label: AWAL
  • Formats: Digital download, streaming
Vision
  • Released: 27 January, 2017 [54]
  • Label: AWAL
  • Formats: CD, digital download, streaming

Singles

TitleYearLabelFormatAlbum
"We've Just Begun"2014AWALDigital download, streamingDead by Dawn
"Sexy Girl"Non-album single
"Obey"2015Dead by Dawn
"They Don't Love You Like I Do"2016Vision
"Vision"
"I Still Believe"2017Non-album single
"Let Go"

(including B-side "Ataraxia")

2020Jupiter
"Sometimes"

(including Latroit remix)

2021MantaApollo
"Forever"2022AWAL
"Feeling It"
"Dead to Me"2023
"Heavy Lies the Crown"
"A Star Will Rise"2024

Compilation albums

TitleAlbum details
Maximum Love Collection: Volume I
  • Released: November, 2017 [55]
  • Label: Self-released
  • Formats: LP

Remixes

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