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Industry | Meal kit |
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Founder | Rob Grieg-Gran Myles Hopper Giles Humphries |
Headquarters | London , London, UK |
Area served | Most of mainland Great Britain [1] |
Key people | |
Products | |
Production output | |
Number of employees | 100 |
Website | www |
Mindful Chef is a British meal kit retailer, headquartered in Battersea, London. It was founded by three friends: Rob Grieg-Gran, Myles Hopper, and Giles Humphries. Mindful Chef supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed healthy recipes.
Set up in 2015 by three Devon school friends Giles, Myles and Rob, the brand's mission is to make healthy eating easy. Its recipe boxes and prepared food range provide people with everything needed to cook nutritionally-balanced meals, delivering across the UK.
Mindful Chef aims to encourage individuals to lead a healthier life by reducing the amount of processed food consumed and cutting out refined carbohydrates. They are the official nutrition partner of the English Institute of Sport [2] and the British Heart Foundation [3] to launch a new range of recipes that can help to support heart and circulatory health.
In November 2020 it was announced that Nestlé have bought Mindful Chef. [4]
In January 2019, Piper Invests £6m to support rapid growth in the UK market. [5]
November 2018 Mindful Chef is certified as a B Corporation. [6]
July 2016, Mindful Chef receives investment from Sir Andy Murray and Victoria Pendleton as part of a £1m crowdfunding campaign. [7]
April 2015, the first recipe boxes were hand delivered by the founders. [8]
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017. In 2023, the company was ranked 50th in the Forbes Global 2000.
Uncle Tobys is an Australian food manufacturing company which specialises in breakfast oat products. Since its foundation in 1861, the company has expanded its product range across the cereal and ready-to-eat snack market. Uncle Tobys is currently operated as a wholly owned subsidiary of Nestlé, after being acquired in 2006. Uncle Tobys’ main factory is situated in the town of Wahgunyah, Victoria.
Aldo Zilli is an Italian celebrity chef specialising in Italian cuisine, based since 1976 in the United Kingdom. One of nine children, he was born in the small seaside town of Alba Adriatica in the central Italian region of Abruzzo, and moved to England at the age of 20.
Balance Bar, sometimes styled as balance bar, is the brand name of a nutritional energy bar based on the 40-30-30 dietary principle, that is, a diet containing 40% carbohydrate, 30% protein and 30% dietary fat. The 40-30-30 nutritional philosophy was popularized by Dr. Barry Sears, a biochemist, and later expounded in his Zone diet books.
Lean Cuisine is a brand of frozen entrées and dinners sold in the United States by Nestlé, and in Australia by Vesco. The brand began as low-fat, low-calorie versions of Stouffer's products. Today, Lean Cuisine includes traditional dinners, ethnic dishes, pizzas, whole-grain Spa Cuisine entreés, and panini. The headquarters of Lean Cuisine in the United States is located in Solon, Ohio, a suburb of Cleveland.
Epicurious is an American digital brand that focuses on food and cooking-related topics. Created by Condé Nast in 1995, it is headquartered at the One World Trade Center in Manhattan, New York City, where it is part of the publisher's Food Innovation Group that also includes Bon Appétit, with significant overlap in staff between the two companies.
DiGiorno is a brand of frozen pizzas sold in the United States, and is a subsidiary of Nestlé. In 2023, Nestle discontinued sales of Delissio pizzas in Canada.
Gousto, a trading name of SCA Investments Limited, is a British meal kit retailer, headquartered in Shepherd's Bush, London, founded by Timo Boldt and James Carter. Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed recipes.
Nadia Rui-chi Lim is a New Zealand celebrity chef, entrepreneur, food writer and television personality. Lim is known as the self-proclaimed "Nude Cook" as an advocate of natural, unprocessed foods, and for creating healthy, nutritious recipes by putting a health focus behind food, which is influenced by her background as a clinical dietitian.
SimplyCook is a subscription-based recipe box service based in London. The company provides a monthly box containing four recipes and four nonperishable ingredient kits that are then added to fresh ingredients the subscriber purchases from the supermarket. SimplyCook was founded by Oliver Ashness in 2014. SimplyCook's recipes have been featured in Woman’s World, Daily Express, and The Independent.
My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the NZX and ASX on 5 March 2021.
Sunbasket is a subscription meal delivery service that ships members fresh, sometimes organic, and sustainable ingredients and recipes every week, allowing them to cook their own meals. The company is headquartered in San Francisco, and operates two regional distribution centers in Morgan Hill, CA and Westampton, New Jersey. It is part of the meal kit industry.
Home Chef is a Chicago, Illinois-based meal kit and food delivery company that delivers pre-portioned ingredients and recipes to subscribers weekly in the United States. According to the company it delivers three million meals monthly to its subscribers.
A meal kit is a subscription service–foodservice business model where a company sends customers pre-portioned and sometimes partially prepared food ingredients and recipes to prepare home-cooked meals. Services that send pre-cooked meals are called meal delivery services. This subscription model has been cited as an example of the personalization of the food and beverage industry.
Plated was an American ingredient-and-recipe meal kit service that has been acquired by Albertsons. The company was founded in 2012 and became well known through its participation in Techstars in 2013, Shark Tank in 2014 and Beyond the Tank in 2015. Plated's founders, Nick Taranto and Josh Hix, earned a deal on Shark Tank that fell through, but negotiated a deal with a different Shark Tank investor after the show was filmed. The company accepted several rounds of venture capital investments and remained private until it was acquired by Albertsons in September 2017.
Goodfood Market Corp., doing business as Goodfood, is a Canadian online grocery, home meal and meal kit company, based in Montreal, Quebec. Goodfood reached 200,000 subscribers as of August 2019, an estimated 40% to 45% of the meal kit market. It is listed on the Toronto Stock Exchange under the ticker FOOD.
HelloFresh is a publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States, and also has operations in Australia, Canada, New Zealand and Europe.
Freshly was a New York City-based convenience food delivery company that delivered throughout the contiguous United States. It was acquired by Nestlé in October 2020 and was shut down in January 2023.