EatStreet

Last updated

EatStreet Inc.
Company type Private
Industry Online food ordering
Founded Madison, Wisconsin
(2010)
Headquarters Madison, Wisconsin
Area served
 United States
Number of employees
1
Website eatstreet.com

EatStreet Inc. is an American online food ordering service that acts as a centralized marketplace, where diners can order delivery and takeout from restaurants in their area. Founded in 2010 in Madison, Wisconsin, the company has expanded to over 15,000 restaurants in over 150 markets nationwide. [1] In addition to the online ordering platform, EatStreet also offers restaurants custom websites, mobile apps, Facebook ordering, and digital marketing services. As of August of 2023, EatStreet no longer employs W2 drivers to deliver customer orders. They now contract with multiple third-party delivery services to complete deliveries nationwide. [2]

Contents

History

Previous logo EatStreet logo.png
Previous logo

Initially launched by three University of Wisconsin–Madison students, co-founders Matt Howard, Eric Martell, and Alex Wyler on February 1, 2010, the company began as BadgerBites and operated solely in Madison, Wisconsin. [3] In August 2011, the company began expanding into additional markets, focusing on tier 2 and 3 cities, especially those with colleges and universities.[ citation needed ]

After launching fifteen sister sites to BadgerBites, the company launched a redesigned website to consolidate all of their restaurants and markets as well as begin national expansion under the new name "EatStreet” on January 21, 2013. In February 2013, the company raised $2.45 million in a Series A investment round. [4] Later that year, EatStreet was named the No. 2 "Food Delivery Startup to Watch" by StrategyEye [5] and CEO Matt Howard was named to Madison Magazine's 2013 "M List" honoring entrepreneurial excellence. [6]

In early 2014, EatStreet partnered with the National Restaurant Association as part of the association's Extreme Digital Makeover promotion. [7] EatStreet partnered with Yelp in June 2014 to allow online users to order food directly from Yelp's restaurant pages. [8] A few months later, EatStreet's Series B funding reached a total of $8.4 million in February 2014. [9]

In spring of 2015, Howard, Martell and Wyler were named finalists for the EY Entrepreneur Of The Year Award in the Midwest. [10] In December of the same year, EatStreet secured a Series C investment round, totaling $26 million.

EatStreet was named one of Madison's top places to work by Madison Magazine in September 2016, drawing comparisons to Silicon Valley–based companies for their authentic tech startup culture. [11]

In fall of 2017, EatStreet's Howard and Wyler were named to Forbes 30 Under 30 in Consumer Technology. [12]

In February 2017, EatStreet implemented their own delivery services in ten cities following their acquisition of Philadelphia-based food delivery company, Zoomer. [13] As of May 2017, the company employs roughly 200 corporate employees and over 800 delivery drivers. The company is venture-backed.

Data breach

In 2019 EatStreet had a data breach and information including names, phone numbers, email addresses, and routing numbers for restaurants and delivery services, in addition to EatStreet customer information including names, last four credit card numbers, expiration dates, billing addresses, email addresses, and phone numbers were accessed. The criminal claimed to have access to six million accounts. [14]

According to the disclosure EatStreet released in July 2019, the unauthorized party breached its computer network on May 3 and proceeded to access and download information from its database, until May 17, when the company discovered the intrusion. [14]

Wage theft lawsuits

In 2020, three delivery drivers sued EatStreet for wage theft, accusing EatStreet of failing to reimburse mileage expenses and using tips to meet minimum wage requirements. [15] EatStreet agreed to a $1.2 million settlement, but later in December reported that it would not be able to honor its settlement offer due to financial circumstances. [16]

Virtual markets

In 2021, EatStreet opened a virtual convenience store and ghost kitchens as a part of a new EatStreet subsidiary, HungerHub LLC. [17] A year later, EatStreet abruptly shut down HungerHub. [18]

Driver layoffs

In August 2023, EatStreet announced that it would be laying off its W-2 drivers and switching to deliveries through contract providers. [2]

Related Research Articles

<span class="mw-page-title-main">Take-out</span> Prepared food purchased with the intent to eat elsewhere

Take-out or takeout is a prepared meal or other food items, purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take-out food is common worldwide, with a number of different cuisines and dishes on offer.

<span class="mw-page-title-main">Yelp</span> Directory service and online review forum

Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San Francisco.

<span class="mw-page-title-main">Online food ordering</span> Process of ordering food via a website or other application

Online food ordering is the process of ordering food, for delivery or pickup, from a website or other application. The product can be either ready-to-eat food or food that has not been specially prepared for direct consumption.

Just Eat is an online food order and delivery platform. It was founded in 2001 in Kolding, Denmark, as a food delivery company, and later headquartered in London, United Kingdom, from 2006 until it was purchased by Netherlands-based Takeaway.com in 2020 forming Just Eat Takeaway.com. Just Eat acts as an intermediary between independent takeaway food outlets and customers. The service operates under the Just Eat brand name in seven countries. The platform enables customers to search for local takeaway restaurants, place orders and pay online, and to choose from pick-up or delivery options. The company Just Eat plc acquired SkipTheDishes in Canada and Menulog in Australia and New Zealand.

delivery.com American online platform and suite of mobile apps

delivery.com LLC is an American online platform and suite of mobile apps that enables users to order from local restaurants and stores for on-demand delivery. The company currently has more than one million users and an online marketplace of more than 12,000 restaurants, wine and liquor stores, grocery stores, and laundry/dry cleaning providers.

Zomato is an Indian multinational restaurant aggregator and food delivery company. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides information, menus and user-reviews of restaurants as well as food delivery options from partner restaurants in more than 1,000 Indian cities and towns, as of 2022–23. Zomato rivals Swiggy in food delivery and hyperlocal space.

<span class="mw-page-title-main">Hungryhouse</span> British food order and delivery service

Hungryhouse.co.uk was an online takeaway food order and delivery service founded in 2006 and merged with Just Eat in 2018. It allowed users to search for restaurants and browse local takeaway menus before placing an order online and being delivered by the restaurant with a small service charge for using their service.

Foodler Inc. was an American online food ordering service that connected consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranked restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery. Users could rank specific dishes. Foodler also remembered users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.

<span class="mw-page-title-main">Just Eat Takeaway.com</span> Online food ordering company

Just Eat Takeaway.comN.V. is a Dutch multinational online food ordering and delivery company, formed from the merger of London-based Just Eat and Amsterdam-based Takeaway.com in 2020. It is the parent company of food delivery brands including Takeaway.com, Lieferando, Thuisbezorgd.nl, Pyszne.pl, 10bis in Israel, and those acquired from Just Eat, including SkipTheDishes and Menulog. Since the merger, the company has acquired Grubhub in the United States and Bistro.sk. Just Eat Takeaway operate various food ordering and delivery platforms in twenty countries, where customers can order food online from restaurants’ menus, and have it delivered by restaurant or company couriers directly to their home or workplace using an app or website. The company also partners with IFood in Brazil and Colombia.

Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.

Foodpanda is a Singaporean online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore. It is currently the largest food and grocery delivery platform in Asia, outside of China, operating in 11 markets across Asia.

<span class="mw-page-title-main">Menulog</span> Australian and New Zealand online food ordering app

Menulog Pty. Ltd. is an Australian online food and beverage ordering app and delivery service platform, headquartered and founded in Sydney in 2006. It was bought in 2015 by Danish-based Just Eat, which was subsequently folded into Dutch-based Just Eat Takeaway.com in 2020, following Just Eat's acquisition.

Meituan is a Chinese shopping platform for locally found consumer products and retail services including entertainment, dining, delivery, travel and other services. The company is headquartered in Beijing and was founded in 2010 by Wang Xing.

DoorDash, Inc. is an American company operating online food ordering and food delivery. It trades under the symbol DASH. With a 56% market share, DoorDash is the largest food delivery platform in the United States. It also has a 60% market share in the convenience delivery category. As of December 31, 2020, the platform was used by 450,000 merchants, 20,000,000 consumers, and one million delivery couriers.

<span class="mw-page-title-main">Food delivery</span> Courier service in which food is delivered to a customer

Food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either by telephone, through the supplier's website or mobile app, or through a third party food ordering service. The delivered items can include entrees, sides, drinks, desserts, or grocery items and are typically delivered in boxes or bags. The delivery person will normally drive a car, but in bigger cities where homes and restaurants are closer together, they may use bikes or motorized scooters.

Deliveroo is a British online food delivery company founded by Will Shu and Greg Orlowski in 2013 in London, England. It operates in the United Kingdom, France, Belgium, Ireland, Italy, Singapore, Hong Kong, the United Arab Emirates, Kuwait, and Qatar. It formerly operated in Germany, Taiwan, Spain, the Netherlands, and Australia. Its subsidiary operation, Deliveroo Editions operates dark kitchens for the preparation of delivery-only meals.

Uber Eats is an online food ordering and delivery platform launched by the company Uber in 2014. The meals are delivered by couriers using various methods, including cars, scooters, bikes, or on foot. It is operational in over 6,000 cities in 45 countries as of 2021.

<span class="mw-page-title-main">Virtual restaurant</span> Delivery-only restaurant

A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering. Virtual restaurants are stand-alone businesses that either operate out of an existing restaurant's kitchen or from a separate kitchen set-up away from a restaurant. By not having a full-service restaurant with a storefront and dining room, virtual restaurants can economize by occupying cheaper real estate. The reduced space lowers overall overhead and operational costs, thus yielding higher profit margins, as the price of the food provided is typically not changed. The virtual restaurant's single kitchen format allows for multiple brands to share kitchen space.

SkipTheDishes is a Canadian online food delivery service headquartered in Winnipeg, Manitoba and a division of Dutch-based Just Eat Takeaway.com. Users can order and pay for food from participating restaurants online using an application on the iOS or Android platforms, or through a web browser. Users are also able to provide feedback by reviewing restaurants after receiving an order. It was founded in 2012 in Saskatoon, and later purchased by UK-based Just Eat in 2016, with Just Eat retaining the name. SkipTheDishes was subsequently folded into Just Eat Takeaway following Just Eat's acquisition in 2020, and assumed Takeaway.com's orange branding and logo.Skip is a platform that connects entrepreneurs and small businesses with investment and growth prospects.

<span class="mw-page-title-main">Dishoom (restaurant)</span> Chain of Indian restaurants

Dishoom is a small Bombay (Mumbai)-inspired restaurant group with locations throughout the UK.

References

  1. ↑ Rick Romell. "Madison start-up EatStreet gobbles up more online restaurant orders". jsonline.com. Archived from the original on November 14, 2013. Retrieved January 21, 2014.
  2. 1 2 Nykiel, Teddy (June 27, 2023). "EatStreet to lay off drivers as it switches to third-party delivery services". Wisconsin Inno. American City Business Journals. Archived from the original on June 28, 2023. Retrieved October 3, 2023.
  3. ↑ Judy Newman - Wisconsin State Journal. "Online food ordering company EatStreet looks to be Madison's answer to GrubHub". madison.com. Archived from the original on April 23, 2014. Retrieved April 26, 2014.
  4. ↑ Kathleen Gallagher. "EatStreet raises $2 million in angel investment funds". jsonline.com. Archived from the original on February 28, 2013. Retrieved June 3, 2013.
  5. ↑ "INSIGHT: Hot And Fresh Out The Kitchen - 8 Food Delivery Startups To Watch". StrategyEye - Digital Media. Archived from the original on February 20, 2014. Retrieved January 21, 2014.
  6. ↑ "28. Matt Howard". madisonmagazine.com. Archived from the original on April 13, 2014. Retrieved January 21, 2014.
  7. ↑ "National Restaurant Association". Archived from the original on March 7, 2014. Retrieved March 7, 2014.
  8. ↑ EatStreet partners with Yelp for ordering ease. Archived February 26, 2015, at the Wayback Machine finance.yahoo.com
  9. ↑ Kathleen Gallagher. Venture funding hits $10 million for Madison's EatStreet. Archived May 11, 2016, at the Wayback Machine . jsonline.com
  10. ↑ EatStreet. "EatStreet Co-Founders Named Finalists for EY Entrepreneur Of The Year® 2015 Award in the Midwest". www.prnewswire.com. Archived from the original on February 15, 2022. Retrieved May 24, 2017.
  11. ↑ EatStreet. "EatStreet named one of Madison's top places to work". www.prnewswire.com. Archived from the original on February 15, 2022. Retrieved May 24, 2017.
  12. ↑ EatStreet. "30 Under 30 Consumer Technology". forbes.com. Archived from the original on February 15, 2022. Retrieved November 17, 2017.
  13. ↑ EatStreet. "EatStreet adds delivery service with purchase of certain Zoomer assets in 10 U.S. markets". www.prnewswire.com. Archived from the original on February 1, 2017. Retrieved May 24, 2017.
  14. 1 2 Cimpanu, Catalin. "EatStreet food ordering service discloses security breach". ZDNet . Archived from the original on February 15, 2022. Retrieved July 19, 2019.
  15. ↑ Derby, Samara (December 16, 2022). "Class-action legal settlement against EatStreet reveals possible financial insolvency". Wisconsin State Journal. Archived from the original on June 30, 2023. Retrieved October 3, 2023.
  16. ↑ Yahr, Natalie (December 15, 2022). "Madison food delivery giant EatStreet predicts insolvency, foreclosure". The Cap Times. Archived from the original on March 16, 2023. Retrieved October 3, 2023.
  17. ↑ Christians, Lindsay (December 1, 2021). "EatStreet launches virtual market, ghost kitchens on State Street". The Cap Times. Archived from the original on January 18, 2023. Retrieved October 3, 2023.
  18. ↑ Derby, Samara Kalk (October 12, 2022). "Ghost kitchen, grocery concepts under EatStreet ghosted employees, abruptly closing shop". Wisconsin State Journal. Archived from the original on April 2, 2023. Retrieved October 3, 2023.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.