PedidosYa is a technology company based in Uruguay that operates a digital platform for home delivery and quick commerce. It facilitates connections between users, merchants, and delivery drivers, primarily in the food and everyday consumer goods sectors. Founded in 2009 and headquartered in Montevideo, Uruguay,[1] the company has been part of German firm Delivery Hero since 2014.[2]
As of 2025, the company operates in fifteen Latin American countries,[3] serving 19 million users with 458,000 delivery drivers and more than 156,000 merchants operating on the platform.[4][5][6]
History
The company was founded in 2009 by Ariel Burschtin, Álvaro García, and Rubén Sosenke, who were students at Universidad ORT Uruguay at the time. They conceived a platform that would bring together available food providers and segment them by location and food type.[7][8]Fondo Emprender granted an initial capital of US$50,000.[9] In its initial phase, PedidosYa consisted of forty restaurants in Uruguay and telephone operation. The mobile app for iOS and Android was launched in 2011.[7][10]The company began operations in Argentina and Chile in 2010.[11][12]
In 2011 the company received an investment from the London-based venture capital firm Atomico and Kaszek.[13]
In 2014, PedidosYa was majority-acquired by Delivery Hero, a global online food ordering service company with presence in 70 countries worldwide.[14]
In 2016 it began to allow online payments.[15] In June 2017, it was listed on the Frankfurt Stock Exchange with a value of US$ 5,140 million.[16]
The company continued its expansion into Bolivia in 2018,[17][18] the Dominican Republic,[19][20] and Paraguay in 2019;[21] and Venezuela in 2020.[7][22][23][24]
In 2019, PedidosYa reached a valuation of $1 billion (unicorn) based on its sales multiples and participation within the DH group.[25] In 2020, PedidosYa acquired Glovo's operations in Latin America.[26]
In September, PedidosYa acquired Glovo's operations in Latin America, following its acquisition by Delivery Hero.[29][30]
In 2021, PedidosYa began operations in Peru.[31][32][33] In March of the same year, it began operations in Guatemala, reaching a valuation of $3 billion.[7][34][35] In 2022, PedidosYa established its presence in 15 Latin American countries. The same year, it launched its subscription program PedidosYa Plus, the pick-up service at merchants, and the financial tool PedidosYa Créditos to support partner businesses.[7] In March 2025, PedidosYa was designated as a global technology center by its parent company, Delivery Hero. From this hub, with a projected investment of $87 million in 2025, digital solutions will be developed for e-commerce platforms in 70 countries, reaching an estimated market of 2 billion people.[36][37][19][38] In July 2025, the company announced the launch of a new version of the application with a technology investment of $87 million.[39][40]
Business units
Food delivery service
The Food Delivery unit specializes in home food delivery. This service allows users to order dishes from restaurants and receive them at their location through a digital platform.[41]
Q-commerce
Q-Commerce focuses on rapid delivery of daily consumer products, such as food, beverages, and pharmacy items. This model is based on proprietary digital supermarkets, known as PedidosYa Market,[7][27] that operate exclusively through the application and are strategically located to make deliveries within an estimated timeframe of 10 to 20 minutes. The logistics system of these digital stores is based on real-time inventory.[42] The company promotes a food waste-free policy. This initiative is based on a rescue and donation program for products suitable for consumption that are close to leaving the commercial channel and cannot be commercialized. These foods are delivered to social organizations through a network of food banks in the 15 countries where the company operates.[43] Through its product rescue and donation program, PedidosYa has donated more than 5 million meal servings in Latin America,[44] including more than one million in Argentina.[45] According to the company, the program aims to reduce food waste and collaborate with social organizations.[46][47]
Financial technology
PedidosYa Créditos is the Fintech business unit launched in 2025, aimed at promoting financial and digital inclusion in Latin America. This initiative seeks to offer financial solutions to merchants, delivery drivers, and users, facilitating their integration into the digital ecosystem and reducing dependence on cash.[48][49][50]
Corporate policies, advertising, and cultural impact
The company has implemented internal policies focused on labor flexibility and benefits for its staff[51][52] and policies to increase female representation, achieving 47.6% female participation in its workforce and 38.6% in leadership roles. Programs such as "Mujeres Tech" and scholarships in partnership with Henry Academy seek to reduce the gender gap in tech industry.[53][54][55]
In 2025, PedidosYa was one of the brands organically integrated into the Argentine television series El Eternauta.[59] Inga, one of the characters, is a PedidosYa delivery worker who becomes trapped alongside the series’ protagonists. Following the premiere, actress Orianna Cárdenas took part in a campaign with the brand.[60][61]
Locations
As of September 2025, PedidosYa operated in 15 countries across Latin America.[62]
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