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Formerly | MTL Blog Inc. (2013–2015) |
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Type | Private |
Industry | Media Advertising Computer software Technology |
Founded | 2013[1] in Montreal, Quebec, Canada |
Founders | Charles Lapointe Joshua McRae |
Headquarters | |
Key people | Charles Lapointe (CEO) Érik Desjardins (Ex-CTO) [1] Contents(Ex-CFO) [1] |
Services | Online services |
Website | www |
Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in Montreal, Quebec in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in Toronto, Ontario and maintains an office in Montreal. [1] The company focuses on creating content for millennials and Gen Z’s in both Canada and the United States.
In 2013, the company was created as MTL Blog Inc. and focused on creating content for millennials in Montreal. [2] [1] [3]
In 2014, the company started offering sponsored content to its clients rather than just display advertising. This generated some controversy with some users pointing out editorials that were labeled as sponsored. [4] In 2015, MTL Blog Inc. was renamed to Narcity Media Inc. and the agency division was created to cater to both brands. [5]
In 2016, the company expanded to Vancouver and across the rest of Canada. [6] It also partnered with Telefilm Canada in October 2016 [7] to distribute a video series featuring Canadian celebrities such as Charlotte Cardin and Kardinal Offishall.[ citation needed ]
In 2016, the company launched an "Anti-Ad Blocking" feature on all of its websites, forcing users to either whitelist the website or login through Facebook. [6] [8]
In 2019, Narcity Media expanded its offerings to the United States, creating Narcity USA, where content is being published in many states, including Georgia, Florida and Texas. [9]
In 2020, Narcity partnered with Interac to distribute a video series featuring small businesses across Canada. This campaign was selected as a finalist at the Digiday Content Marketing Award in the category of ‘Best Use of Native Advertising/ Sponsored Content’. [10]
In 2021, the company inked its biggest sponsored content deal to date with Mazda, for a cross-country campaign. [11]
Formerly powered by an internal CMS called Lilium CMS. As of April 2021, the company merged to the RebelMouse CMS.
Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
Telefilm Canada is a Crown corporation reporting to Canada's federal government through the Minister of Canadian Heritage. Headquartered in Montreal, Telefilm provides services to the Canadian audiovisual industry with four regional offices in Vancouver, British Columbia; Toronto, Ontario; Montreal, Quebec; and Halifax, Nova Scotia. The primary mandate of the corporation is to finance and promote Canadian productions through its various funds and programs.
OpenText Corporation is a Canadian company that develops and sells enterprise information management (EIM) software.
Mental Floss is an online magazine and its related American digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City, United States. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, Mental Floss teamed with the National Geographic Channel for its first televised special, Brain Surgery Live with mental_floss, the first brain surgery ever broadcast live.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Business Insider is a New York City-based multinational financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.
Viceland, and Vice TV in the United States, are brands used for television channels owned and programmed by Vice Media. Viceland launched on February 29, 2016, with two branded cable channels; the American version is a joint venture majority-owned by A&E Networks, while the now defunct Canadian version operated as a Category A-licensed specialty channel majority-owned by Rogers Media.
Daniel Grou, frequently credited as Podz, is a Canadian film and television director, director of six feature films as well as episodes in dozen TV series.
Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass SB Nation and The Verge. Bankoff had been the CEO for SB Nation since 2009.
ScribbleLive was a content cloud provider used by brands, sports, and media companies. It was based in Toronto.
Score Media and Gaming Inc. is a digital media company based in Toronto, Canada, often referred to as theScore. It was founded in 2012 by John S. Levy, the company's Chief Executive Officer and Chairman. The company owns and operates digital sports media and sports betting products which deliver sports scores, data, news, and sports book offerings via emerging and established platforms. The company also previously owned The Score Television Network, which was acquired by Rogers Communications in October 2012 and is today known as Sportsnet 360. The transaction did not include the Score's digital media assets, including its mobile apps and websites, which they still own and operate.
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "my eyes only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future.
Brunico Communications is a Canadian magazine publishing company. The company specializes primarily in online trade magazines serving media industries, including the magazines Playback, Realscreen, Kidscreen and Strategy.
go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States.
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Irina Terehova also known as Irina Tee is a Canadian model and reality television personality. Terehova immigrated from Moldova to Canada at the age of twelve. From 2015 to 2016, she first gained notoriety as a writer for the Montreal news website MTL Blog. In 2016, she married Lethwei World Champion fighter Dave Leduc in a nationally televised wedding ceremony in Myanmar. In 2019, she participated in The Amazing Race Canada Season 7 with her husband and the couple became the biggest villains of the Canadian television franchise.
MTL Blog is a Montreal-based Digital Publisher founded in 2012 by Charles Lapointe and Joshua McRae and owned by Narcity Media. The site features local, provincial, and Canadian news and stories, and showcases activities to do in and around the city of Montreal.
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Marcel Giroux is a Canadian film producer. He co-founded the company GPA Films in Montreal with André Pelletier in 1983, using it to make documentary films, advertisements, music videos and other productions.
C2 Montréal is a nonprofit organization which holds an annual 3-day international conference in Montreal, Quebec. Its intention is to stimulate the economy in the province of Quebec by facilitating collaboration and networking within the business and creative communities. The conference was conceived by the Montreal-based creative agency Sid Lee in partnership with Cirque du Soleil and has been held every year in May since 2012. C2 Montréal is subsidized by profits generated by C2 International Inc.