Now, Now (known as Now, Now Every Children from 2003 to 2010) is an American indie rock duo formed in Blaine, Minnesota, and based in Minneapolis.[1] It consists of Cacie "KC Rae" Dalager (vocals, guitar, keyboard) and Bradley Hale (drums, backing vocals).
As of 2025, they have released three studio albums, four EPs, two remix albums, and a number of singles.
History
Formation and early lineup (2003-2006)
Now, Now was formed by classmates and high school marching bandmates Cacie Dalager and Bradley Hale in 2003, when they were both sixteen years old. Their name was an in-joke resulting from a typo in an online chat.[2] Now, Now's first song was an acoustic track dedicated to a college-bound friend,[3] which they posted on Myspace.[4] The band previously included Brad's sister Britty Hale on keyboards, school friend Justin Schweim on bass, and later Christine Sako on bass.[5]
Afternoon Records and Cars (2007–2009)
In 2007, Now, Now signed to local Minneapolis-based independent record label Afternoon Records, founded by a friend, Ian Anderson.[6] They recorded and released two EPs on the label, Not One, But Two (2008)[7] and In the City (2009).[8] In September 2008, Now, Now opened for Mates of State in Minneapolis.[9] Anderson produced their full-length debut album, Cars, released on February 27, 2009, via Tapete Records.[10] The band played the Bamboozle festival on May 3, 2009,[11] and supported Paramore on their Brand New Eyes World Tour in Europe in December.[12] Jess Abbott, now Tancred, joined Now, Now that year.[13]
Neighbors, Threads, and live performances (2010–2014)
In April 2010, Now, Now left Afternoon Records,[14] and they shortened their name from Now, Now Every Children to simply Now, Now. Dalager explained to SPIN: "We felt like we needed to disconnect ourselves from any childish image we had. It was a way of starting over and simplifying things for us."[15][16] Under their new name, they self-produced an EP titled Neighbors, which was digitally released in September 2010 and re-released in December, after the band signed with No Sleep Records.[16][17]
In April 2012, Now, Now was the opening act for the US tour of the Naked and Famous.[15] In September, they embarked on a seven-date run of the UK[12] and supported Motion City Soundtrack on most of their UK and US tour dates.[24]
In May 2017, Now, Now released "SGL", their first song in five years, and announced their first tour in four years.[30] They also amicably parted ways with Abbott, continuing as a duo.[31] "SGL" was ranked seventh on NPR's "100 Best Songs of 2017".[32] In September, Now, Now issued another single, "Yours".[33] In November, they performed at a Tiny Desk Concert.[34]
In March 2018, the band released the single "AZ",[2] and their new album, Saved, came out in May.[35][36] Their next single, "MJ", came out the same month[37] and was ranked 57th on NPR's "100 Best Songs of 2018".[38]
In April 2019, Now, Now published a new song, "Enda",[39] and they toured with Foxing through April and May.[40] In December, they issued "Lonely Christmas", an original Christmas song.[41]
In 2023, KC Rae released her debut solo album, titled Think I'm Gonna Die.[42] In 2024, Now, Now collaborated with Ber on her third EP, Room for You.[43][44]
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