Type of site | Social networking service, online games, chat rooms |
---|---|
Available in | English |
Owner | Zynga Inc. |
Founder(s) | Charles Forman |
CEO | Dan Porter |
Commercial | Yes |
Registration | Free |
Launched | Late 2006 |
Current status | inactive as of 30 September 2013 |
OMGPop, stylized as OMGPOP and formerly known as i'minlikewithyou or iilwy, was an independent flash game studio. In 2013, it was purchased by Zynga Inc. [1]
OMGPop was based in SoHo, in New York City. The company received seed funding from Y Combinator during its early days as a startup. [2]
The website was listed on Time magazine's 50 Best Websites of 2009. [3]
On 21 March 2012, Zynga announced that it would acquire OMGPop for $180 million, saying "It is our mission to provide consumers with fun, free games. We believe OMGPop will help us fulfill our promise." [4] [5]
Mark Pincus, CEO of Zynga, announced in an official blog post on 3 June 2013 that the company would be laying off 18% of its employees in order to restructure the company and cut back on finances. [6] Many former OMGPop employees were laid off, and the New York office was one of the three that Zynga shut down.[ citation needed ] While this had been reported as the closure of OMGPop, the omgpop.com website remained active. [7] [8] However, in a statement issued by parent company Zynga in July 2013, it was announced that the site would close on 30 September 2013, [9] with four games – Cupcake Corner, Gem Rush, Pool World Champ and Snoops – being phased out on 29 August 2013. [10] [9]
Around 2013, Zynga suffered a large data breach exposing over 7 million email addresses and plain text passwords for OMGPop which were later leaked in 2019. [11] The breach was first reported to The Hacker News in September of 2019 by Pakistani hacker "Gnosticplayers" claiming to have access to 218 million accounts across the Zynga portfolio. [12] Although the breach was later confirmed by Zynga, the company did not comment on the number of accounts and may have failed to disclose the breach to users. [13]
OMGPop's game selection included standard board, card, and sports video games, clones of more well known video games, and special versions of licensed games such as Atari's Missile Command. [14]
OMGPop's most popular game was their Pictionary-like game entitled Draw Something. [15] On 16 March 2012 it was reported that it was the most played game on Facebook registering 10.8 million daily active users, compared to Zynga's Words with Friends with 8.6 million daily active users. [16] [17]
On 4 April 2012 OMGPop reported that their hit game Draw Something had surpassed over 50 million downloads and that since the game's launch, over 6 billion drawings had been shared between friends. [18]
Mark Jonathan Pincus is an American Internet entrepreneur known as the founder of Zynga, a mobile social gaming company. Pincus also founded the startups Freeloader, Inc., Tribe Networks, and Support.com. Pincus served as the CEO of Zynga until July 2013, then again from 2015 to 2016.
Zynga Inc. is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games".
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Draw Something was a video game developed by OMGPop based on its browser game Draw My Thing, launched on February 6, 2012. It won a Flurry App Spotlight Award in 2012. In the first five weeks after its launching, the game was downloaded 20 million times. On March 21, 2012, both Draw Something and OMGPop were bought by the gaming company Zynga for $180 million. The game's popularity peaked on the day of the sale, and the number of daily active users tumbled from 15 million to 10 million by early May.
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