 Final logo | |
Homepage  The homepage as of January 2013 [update] | |
Type of site | Social networking service, online games, chat rooms |
|---|---|
| Available in | English |
| Owner | Zynga Inc. |
| Founder(s) | Charles Forman |
| CEO | Dan Porter |
| Commercial | Yes |
| Registration | Free |
| Launched | Late 2006 |
| Current status | inactive as of 30 September 2013 |
OMGPop, stylized as OMGPOP and formerly known as i'minlikewithyou or iilwy, was an independent flash game studio. In 2013, it was purchased by Zynga Inc. [1]
OMGPop was based in SoHo, in New York City. The company received seed funding from Y Combinator during its early days as a startup. [2]
The website was listed on Time magazine's 50 Best Websites of 2009. [3]
On 21 March 2012, Zynga announced that it would acquire OMGPop for $180 million, saying "It is our mission to provide consumers with fun, free games. We believe OMGPop will help us fulfill our promise." [4] [5]
Mark Pincus, CEO of Zynga, announced in an official blog post on 3 June 2013 that the company would be laying off 18% of its employees in order to restructure the company and cut back on finances. [6] Many former OMGPop employees were laid off, and the New York office was one of the three that Zynga shut down.[ citation needed ] While this had been reported as the closure of OMGPop, the omgpop.com website remained active. [7] [8] However, in a statement issued by parent company Zynga in July 2013, it was announced that the site would close on 30 September 2013, [9] with four games – Cupcake Corner, Gem Rush, Pool World Champ and Snoops – being phased out on 29 August 2013. [10] [9]
Around 2013, Zynga suffered a large data breach exposing over 7 million email addresses and plain text passwords for OMGPop which were later leaked in 2019. [11] The breach was first reported to The Hacker News in September of 2019 by Pakistani hacker "Gnosticplayers" claiming to have access to 218 million accounts across the Zynga portfolio. [12] Although the breach was later confirmed by Zynga, the company did not comment on the number of accounts and may have failed to disclose the breach to users. [13]
OMGPop's game selection included standard board, card, and sports video games, clones of more well known video games, and special versions of licensed games such as Atari's Missile Command. [14]
OMGPop's most popular game was their Pictionary-like game entitled Draw Something. [15] On 16 March 2012 it was reported that it was the most played game on Facebook registering 10.8 million daily active users, compared to Zynga's Words with Friends with 8.6 million daily active users. [16] [17]
On 4 April 2012 OMGPop reported that their hit game Draw Something had surpassed over 50 million downloads and that since the game's launch, over 6 billion drawings had been shared between friends. [18]
Mark Jonathan Pincus is an American Internet entrepreneur known as the founder of Zynga, a mobile social gaming company. Pincus also founded the startups Freeloader, Inc., Tribe Networks, and Support.com. Pincus served as the CEO of Zynga until July 2013, then again from 2015 to 2016.
Zynga Inc. is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its mission as "connecting the world through games".
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Words with Friends is a multiplayer computer word game developed by Newtoy. Players take turns building words crossword-puzzle style in a manner similar to the classic board game Scrabble. The rules of the two games are similar, but Words with Friends is not associated with the Scrabble brand. Up to 40 games can be played simultaneously using push notifications to alert players when it is their turn. Players may look up friends either by username or through Facebook, or be randomly assigned an opponent through "Smart Match". Players can also find potential opponents using Community Match.
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Draw Something was a video game developed by OMGPop based on its browser game Draw My Thing, launched on February 6, 2012. It won a Flurry App Spotlight Award in 2012. In the first five weeks after its launching, the game was downloaded 20 million times. On March 21, 2012, both Draw Something and OMGPop were bought by the gaming company Zynga for $180 million. The game's popularity peaked on the day of the sale, and the number of daily active users tumbled from 15 million to 10 million by early May.
Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month.
Betable is a London-based company that develops and markets a real-money gambling platform for the social gaming industry. The company is licensed by the United Kingdom Gambling Commission and the Alderney Gambling Control Commission and is certified by third-party testing houses. The company has raised a total of $23 million in venture funding from, among others, Venture51, Greylock Partners, and Founders Fund.
Yodo1, Ltd. is a Chinese mobile game publisher based in Beijing. Founded in November 2011, it is headed by co-founders Henry Fong and James LaLonde as chief executive officer and chief growth officer, respectively, and publishes games with a focus on the Chinese market. As of October 2019, games published by Yodo1 have been played by one billion users.
Justin Waldron is an American internet entrepreneur known as the co-founder of Zynga, a mobile social gaming company, and Zynga.org, a non-profit organization to promote and facilitate the use of social games for philanthropic initiatives. In 2020 Waldron co-founded Playco, a mobile instant game company backed by Sequoia Capital, where he currently serves as president.
Storm8 Inc. is a mobile social game developer founded in 2009 by former Zynga designer, Garrett J. Remes, as well as former Facebook engineers, including Perry Tam, William Siu, Chak Ming Li, and Laura Yip in Redwood Shores, California. Notable games include the Restaurant Story franchise, Dragon Story, Bubble Mania, Fantasy Forest Story, Castle Story and iMobsters.
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