Chartboost

Last updated
Chartboost
Company type Private
Industry Mobile apps, Mobile games, Mobile advertising, Advertising technology
Founded2011;14 years ago (2011)
FounderMaria Alegre, Sean Fannan [1] [2]
Headquarters
United States  OOjs UI icon edit-ltr-progressive.svg
Key people
  • Stephen Upstone (CEO)
  • Marco van de Bergh (CTO)
  • Maggie Mesa (SVP, Global Business Development)
OwnerLoopMe
Website loopme.com/chartboost

Chartboost is an in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. [1] [3] As of 2016, Chartboost had been integrated into more than 300,000 games [1] with 40 billion game sessions [1] per month. [1]

Contents

In 2019, Chartboost ranked on a return on investment index, scoring 6th position on Android and 14th on iOS, behind mobile ad networks run by Google, Facebook, Unity Technologies, Aarki and Vungle. [4]

In May 2021, Zynga acquired Chartboost for $250 million. [5] [6] [7] [8]

In December 2024, Zynga sold Chartboost to LoopMe, an AI-powered adtech company. Financial details of the transaction were not disclosed. [9]

Use and features

Game developers use the Chartboost platform for monetization purposes; that is, to generate revenue, build user bases, negotiate business deals with other developers, as well as to monitor the data associated with these activities.

Chartboost Monetization includes [10] :

History

Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO). [11] After departing from Tapulous, the co-founders set out to create an own self-developed platform that allowed game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games. [2] [3] [11]

In January 2013 Chartboost announced a $19 million Series B funding round led by Sequoia Capital. [12]

In April 2013 Chartboost opened its first international office in Amsterdam. [13]

In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers. [14] Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market). [5] [6] [7] [8]

In May 2021, Zynga acquired Chartboost for $250 million. [5] [6] [7] [8]

Following the acquisition by LoopMe in December 2024, [9] Chartboost was added to LoopMe's Intelligent Marketplace offering.

Recognition

References

  1. 1 2 3 4 5 Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat . Retrieved June 2, 2016.
  2. 1 2 3 Ewalt, David M. "30 Under 30: The Brightest Young Stars In Video Games". Forbes. Archived from the original on January 9, 2014. Retrieved May 6, 2014.
  3. 1 2 Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014.
  4. ↑ Anthony Ha. "Facebook and Google still offer the best value for mobile advertisers (Singular report)". Techcrunch. Retrieved Mar 6, 2019.
  5. 1 2 3 "Zynga Stock Remains Attractive Even At The Current $11 Levels". www.nasdaq.com. Retrieved 2021-07-19.
  6. 1 2 3 "Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million". VentureBeat. 2021-05-05. Retrieved 2021-07-19.
  7. 1 2 3 Ebiefung, Will (2021-07-17). "2 Top Growth Stocks That Could Skyrocket". The Motley Fool. Retrieved 2021-07-19.
  8. 1 2 3 "Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend | ExchangeWire.com". www.exchangewire.com. Retrieved 2021-07-19.
  9. 1 2 "LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem". LoopMe | Putting the consumer at the heart of every campaign. Retrieved 2025-08-01.
  10. ↑ "Chartboost". LoopMe | The global leader in brand performance. Retrieved 2025-11-28.
  11. 1 2 "About Us - Leadership, Careers, Press, News". Chartboost. Retrieved April 27, 2019.
  12. ↑ Perez, Sarah (8 January 2013). "Chartboost Raises $19 million from Sequoia Capital and Others to Help Developers Promote Mobile Games". TechCrunch. Retrieved May 6, 2014.
  13. ↑ Takahashi, Dean (23 April 2013). "Chartboost expands mobile game developer cross-promotion business into Europe". VentureBeat. Retrieved May 6, 2014.
  14. ↑ Takahashi, Dean (11 February 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers=VentureBeat" . Retrieved Feb 11, 2016.
  15. ↑ "30 Under 30 Marketing & Advertising". Forbes. Retrieved May 6, 2014.
  16. ↑ Elola, Joseba (27 December 2013). "El Pais' Top 100 Most Relevant People in 2013". El País. Retrieved May 6, 2014.
  17. ↑ Koetsier, John (21 January 2014). "Top 10 mobile advertising companies: The VB Index report". VentureBeat. Retrieved May 6, 2014.
  18. ↑ "Best Places to Work 2014". San Francisco Business Times. Retrieved May 6, 2014.
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