Obey (Bring Me the Horizon and Yungblud song)

Last updated

"It was written in April, May, of this year, and it was very much inspired by everything that's going on, and very much from the side of the oppressor. I think everyone has been stopped in their tracks, and I think a lot of people are realising that maybe the people in charge aren't looking out for our best interests. The way that we're fed traumatic and devastating news on a daily basis, I think the powers that be or whatever you want to call them, they've gotten very good at getting us desensitised to this information, and we have been sleepwalking for a while where we know all this horrible stuff is going on, but we didn't do anything about it." [14]

Music video

The music video for "Obey" was released on the same day as the single. Directed by Sykes himself, the video features two giant robots which look like a Power Ranger/Transformer hybrid, that are both controlled by Sykes and Yungblud. Before confronting, the two robots dance and then engage in a fight where the robot controlled by Yungblud knocks the other robot down. When the robot controlled by Sykes gets up, they both seem to lose control of their respective robots who then make out with each other and then stroll off into the sunset. [15]

The song surpassed 1 million views within the first 24 hours after premiering on YouTube. In its first week, the video for the song reached 4.4 million views. [16] [17]

Personnel

Credits adapted from Tidal. [18]

Bring Me the Horizon

Additional personnel

  • Yungblud – vocals
  • Mick Gordon – percussion, synthesiser, additional production
  • Jordan Baggs – backing vocals
  • Luke Burywood – backing vocals
  • Clayton Deakin – backing vocals
  • Tom Millar – backing vocals
  • Giles Stelfox – backing vocals
  • Sam Winfield – backing vocals
  • Chris Athens – mastering
  • Zakk Cervini – mixing, recording
  • Carl Brown – recording

In 2021, "Obey" was used as the theme song for WWE's NXT TakeOver: Vengeance Day PPV. [19]

Charts

"Obey"
BMTHObeyxYungblud.jpg
Single by Bring Me the Horizon and Yungblud
from the album Post Human: Survival Horror
Released2 September 2020 (2020-09-02)
Recorded2020
Studio Casa do Syko (United Kingdom)
Genre
Length3:40
Label
Songwriter(s)
Producer(s)
  • Oliver Sykes
  • Jordan Fish
Bring Me the Horizon singles chronology
"Parasite Eve"
(2020)		"Obey"
(2020)		"Teardrops"
(2020)
Yungblud singles chronology
"Lemonade"
(2020)		"Obey"
(2020)		"God Save Me, but Don't Drown Me Out"
(2020)
Chart performance for "Obey"
Chart (2020)Peak
position
Australia (ARIA) [20] 99
France (SNEP Sales Chart) [21] 166
New Zealand Hot Singles (RMNZ) [22] 29
Scotland (OCC) [23] 31
UK Singles (OCC) [24] 37
UK Rock & Metal (OCC) [25] 1
US Digital Song Sales ( Billboard ) [26] 49
US Hot Rock & Alternative Songs ( Billboard ) [27] 21

Certifications

Certifications for "Obey"
RegionCertification Certified units/sales
Australia (ARIA) [28] Gold35,000‡
United Kingdom (BPI) [29] Silver200,000‡

‡ Sales+streaming figures based on certification alone.

Related Research Articles

<span class="mw-page-title-main">Bring Me the Horizon discography</span>

British rock band Bring Me the Horizon have released seven studio albums, two live albums, two compilation albums, one remix album, two extended plays (EPs), one demo album, 35 singles, two video albums, 38 music videos, two other releases and three other appearances. Formed in Sheffield in 2004 by vocalist Oliver Sykes, guitarists Lee Malia and Curtis Ward, bassist Matt Kean and drummer Matt Nicholls, the band released their debut EP This Is What the Edge of Your Seat Was Made For on Thirty Days of Nights Records in 2005, which reached number 41 on the UK Budget Albums Chart. After signing with British independent record label Visible Noise, the group released their debut full-length studio album Count Your Blessings in 2006, which reached the top 100 of the UK Albums Chart and the top 10 of the UK Rock & Metal Albums Chart. The 2008 follow-up Suicide Season reached the UK top 50 and charted in the US for the first time when it reached number 107 on the Billboard 200. In November 2009, an expanded version of the album titled Suicide Season Cut Up! was released, featuring remixes and videos.

<i>Sempiternal</i> (album) 2013 studio album by Bring Me the Horizon

Sempiternal is the fourth studio album by British rock band Bring Me the Horizon. It was released on 1 April 2013 worldwide through RCA Records, a subsidiary label of Sony Music, and 2 April 2013 in the United States and Canada through Epitaph Records. It is the first album to feature former Worship keyboardist Jordan Fish and the first with guitarist Lee Malia playing both lead and rhythm parts.

<span class="mw-page-title-main">Sleepwalking (Bring Me the Horizon song)</span> 2013 single by Bring Me the Horizon

"Sleepwalking" is a song by British rock band Bring Me the Horizon. Written by the band's vocalist Oliver Sykes, guitarist Lee Malia and keyboardist Jordan Fish, it was produced by Terry Date and appeared on the band's fourth studio album Sempiternal, released in 2013. The song was released as the second single from the album on 1 March 2013, reaching number three on the UK Rock & Metal Singles Chart.

<span class="mw-page-title-main">Drown (Bring Me the Horizon song)</span> 2014 single by Bring Me the Horizon

"Drown" is a song by British rock band Bring Me the Horizon released on 21 October 2014. Originally released as a stand-alone single, a remixed version features on the band's fifth studio album That's the Spirit and was released as the lead single. The track, musically, marks a shift away from the band's previously established metalcore sound. Rather, it was described by critics as a pop-punk-leaning emo and rock song, being the later showcased as arena rock. It is available to play in the music video game Guitar Hero Live, added on 12 January 2016.

<span class="mw-page-title-main">Happy Song (Bring Me the Horizon song)</span> 2015 single by Bring Me the Horizon

"Happy Song" is a song by British rock band Bring Me the Horizon. Produced by keyboardist Jordan Fish and vocalist Oliver Sykes, it was featured on the band's 2015 fifth studio album That's the Spirit and released as the second single from the album on 13 July 2015. The single topped the UK Rock & Metal Singles Chart and reached number 55 on the UK Singles Chart, number 2 on the US Billboard Mainstream Rock chart and number 19 on the Billboard Hot Rock Songs chart.

<span class="mw-page-title-main">Throne (song)</span> 2015 single by Bring Me the Horizon

"Throne" is a song by British rock band Bring Me the Horizon. Produced by keyboardist Jordan Fish and vocalist Oliver Sykes, it was featured on the band's 2015 fifth studio album That's the Spirit and released as the third single from the album on 24 July 2015. The single topped the UK Rock & Metal Singles Chart and the US Billboard Mainstream Rock chart, and reached number 51 on the UK Singles Chart and number 12 on the Billboard Hot Rock Songs chart.

<span class="mw-page-title-main">Follow You (Bring Me the Horizon song)</span> 2016 single by Bring Me the Horizon

"Follow You" is a song by British rock band Bring Me the Horizon. Produced by keyboardist Jordan Fish and vocalist Oliver Sykes, it was featured on the band's 2015 fifth studio album That's the Spirit. The song was also released as the fifth single from the album on 26 February 2016, reaching number 95 on the UK Singles Chart and topping the UK Rock & Metal Singles Chart.

"Doomed" is a song by British rock band Bring Me the Horizon. Produced by keyboardist Jordan Fish and vocalist Oliver Sykes, it was featured as the opening track on the band's 2015 fifth studio album That's the Spirit. Although it was not released as a single, the song reached number 87 on the UK Singles Chart and number four on the UK Rock & Metal Singles Chart.

<span class="mw-page-title-main">Mantra (Bring Me the Horizon song)</span> 2018 single by Bring Me the Horizon

"Mantra" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the lead single from the album on 21 August 2018, topping the UK Rock & Metal Singles Chart and spending three weeks at that spot.

"Nihilist Blues" is a song by British rock band Bring Me the Horizon featuring Canadian singer Grimes. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the fifth single from the album on 24 January 2019. Evanescence have a songwriting credit, as it lifts vocal melodies from "Never Go Back".

<span class="mw-page-title-main">Medicine (Bring Me the Horizon song)</span> 2019 single by Bring Me the Horizon

"Medicine" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the third single from the album on 3 January 2019.

<span class="mw-page-title-main">Mother Tongue (Bring Me the Horizon song)</span> 2019 single by Bring Me the Horizon

"Mother Tongue" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the fourth single from the album on 22 January 2019 and has spent twelve non-consecutive weeks on the UK Rock & Metal Singles Chart as of July 2019.

<span class="mw-page-title-main">Wonderful Life (Bring Me the Horizon song)</span> 2018 single by Bring Me the Horizon featuring Dani Filth

"Wonderful Life" is a song by British rock band Bring Me the Horizon featuring Cradle of Filth vocalist Dani Filth. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it is featured on the group's 2019 sixth studio album Amo. The track was released as the second single from the album on 21 October 2018.

<span class="mw-page-title-main">Ludens (song)</span> 2019 single by Bring Me the Horizon

"Ludens" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the fifth single of the soundtrack Death Stranding: Timefall on 6 November 2019, and was featured as the first single from the group's 2020 commercial release Post Human: Survival Horror.

<span class="mw-page-title-main">Parasite Eve (song)</span> 2020 single by Bring Me the Horizon

"Parasite Eve" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish and written by the entire band, it was released as the second single from the group's 2020 commercial release Post Human: Survival Horror on 25 June 2020. The song samples "Erghen Diado" written by Petar Lyondev and performed by the Bulgarian Female Vocal Choir; Lyondev is credited as a co-writer.

<i>Post Human: Survival Horror</i> 2020 recording by Bring Me the Horizon

Post Human: Survival Horror is a commercial release by British rock band Bring Me the Horizon. It was released on 30 October 2020 and is intended to be the first in a series of four projects to be released by the band under the Post Human name. The release was produced by frontman Oli Sykes and keyboardist Jordan Fish, with additional production from composer Mick Gordon. Stylistically, the release marks return to the heavier and more aggressive metalcore sound of the band's earlier material.

<span class="mw-page-title-main">Teardrops (Bring Me the Horizon song)</span> 2020 single by Bring Me the Horizon

"Teardrops" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes and keyboardist Jordan Fish, it was released as the fourth and final single from the group's 2020 commercial release Post Human: Survival Horror on 22 October 2020.

<span class="mw-page-title-main">Die4U</span> 2021 single by Bring Me the Horizon

"Die4U" is a song by British rock band Bring Me the Horizon. Produced by BloodPop and Evil Twin, it was released as the lead single from the band's seventh studio album Post Human: Nex Gen on 16 September 2021. The song peaked at number 5 on the Billboard Mainstream Rock Songs chart in February 2022.

<span class="mw-page-title-main">Fallout (Masked Wolf song)</span> 2022 single by Masked Wolf featuring Bring Me the Horizon

"Fallout" is a song by Australian rapper Masked Wolf featuring British rock band Bring Me the Horizon. Produced by Tyron Hapi and Evil Twin and written by Harry Michael, Oliver Sykes, Jordan Fish, Hvdes and Tyron Hapi, the song interpolates the hook of HVDES's earlier song of the same title. It was released on 1 April 2022 through Elektra Records.

<span class="mw-page-title-main">Darkside (Bring Me the Horizon song)</span> 2023 single by Bring Me the Horizon

"Darkside" is a song by British rock band Bring Me the Horizon. Produced by frontman Oli Sykes, Zakk Cervini and DaiDai, it was released as the fifth single from their seventh studio album, Post Human: Nex Gen on 13 October 2023. It is the last single to feature keyboardist, songwriter and producer Jordan Fish, as he departed the band in December 2023.

References

  1. ↑ "Bring Me the Horizon Unveil New Song "Obey" Featuring Yungblud: Stream". Consequence of Sound . 2 September 2020. Retrieved 11 September 2020.
  2. ↑ Reily, Nick (11 December 2021). "Bring Me The Horizon and Yungblud's 'Obey' voted Annie Mac's Hottest Record Of The Year". NME . Retrieved 6 September 2021.
  3. ↑ "Is There A Bring Me The Horizon X Yungblud Collaboration On The Way?". Kerrang! . 5 August 2020. Retrieved 11 September 2020.
  4. ↑ "Yungblud Teases New Bring Me The Horizon Collab With Bloody Picture". iHeartRadio. 31 August 2020. Retrieved 11 September 2020.
  5. ↑ Goggins, Joe (29 October 2020). "iMetal Post Human review". iMetal. Retrieved 1 November 2020. Stylistically, it swaps that record's blend of electronica and pop-rock for something more straightforwardly aggressive, channeling late-era Deftones on Parasite Eve and Ludens, and industrial metal on the Yungblud collaboration Obey.
  6. ↑ Kasuma, Wildan Heri (7 September 2020). "Yungbuld Collaborates, BMTH Issues Single Obey" (in Indonesian). Moreschick. Archived from the original on 3 August 2021. Retrieved 3 August 2021. Sykes explained, Obey Like catching the whole rage into a bottle. Full of nu-metal jitters and The Prodigy's apocalyptic rave, with a loud chorus the size of a shiny stadium.
  7. ↑ Swingle, Emily (3 August 2020). "Bring Me The Horizon Ft. Yungblud – Obey". Bittersweet Press. Retrieved 3 August 2021. Obey is a joy of an alt-metal track – it's heavy, whilst still brilliantly melodic and gloriously catchy.
  8. ↑ Knight, George (2 September 2021). "REVIEW: Bring Me The Horizon - Post Human: Survival Horror". Thunderchord. Retrieved 19 September 2021. A song that will most certainly not be ignored is the cathartic electronic metal behemoth known as "Obey" which also stars the pop-punk heart-throb Yungblud.
  9. ↑ Trendall, Andrew (30 October 2020). "Bring Me The Horizon: "I'm like everyone else: confused, scared and angry"". NME . Retrieved 25 December 2020. Pop-metal banger 'Obey' sees the band implore the listener to "wake up and smell the corruption"
  10. ↑ Newton, Conrad (2 December 2020). "Bring Me The Horizon: Exploring a Post Human World". 25YearsLater. Retrieved 28 July 2021. We then move to "Obey", a pop-punk powerhouse of a song featuring brash upstart Yungblud.
  11. ↑ Rowley, Glenn (3 September 2020). "Watch Bring Me The Horizon & Yungblud Battle It Out as Giant Robots in 'Obey' Video". Billboard . Retrieved 3 August 2021. In the clip for the hard-rocking single, the band's frontman Oli Sykes goes head-to-head with the British rap-rocker as they helm the controls of a pair of giant robots.
  12. ↑ "Bring Me The Horizon and Yungblud's new song 'Obey' is a massive, genre-bending call-to-arms". NME . 2 September 2020. Retrieved 11 September 2020.
  13. ↑ "Bring Me The Horizon – Obey Lyrics". Genius.com. Retrieved 12 September 2020.
  14. ↑ "YUNGBLUD & Oli Sykes Talk New Single "Obey": The Generation's Next Best Rock Anthem". Forbes . Retrieved 2 September 2020.
  15. ↑ "Watch Bring Me The Horizon & Yungblud Battle It Out as Giant Robots in 'Obey' Video". Billboard . 9 September 2020. Retrieved 11 September 2020.
  16. ↑ "Bring Me The Horizon - Obey with YUNGBLUD". (Wayback Machine). 3 September 2020. Archived from the original on 24 September 2020. Retrieved 24 September 2020.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  17. ↑ "Bring Me The Horizon - Obey with YUNGBLUD (Official Video)". (Wayback Machine). 10 September 2020. Archived from the original on 24 September 2020. Retrieved 24 September 2020.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  18. ↑ "Credits / Post Human: Survival Horror / Bring Me the Horizon". Tidal. 30 October 2020. Retrieved 12 November 2020.
  19. ↑ "Obey (with @yungblud) is an #NXTLOUD theme for @WWE's #NXTTakeOver: Vengeance Day ⁠#WeAreNXT⁠ @WWE @WWEMusic". Twitter. 11 February 2021. Retrieved 12 February 2021.
  20. ↑ "The ARIA Report: Week Commencing 14 September 2020". The ARIA Report. No. 1593. Australian Recording Industry Association. 14 September 2020.
  21. ↑ "Obey - Bring Me the Horizon". PureMédias (in French).
  22. ↑ "NZ Hot Singles Chart". Recorded Music NZ. 14 September 2020. Retrieved 18 September 2020.
  23. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 11 September 2020.
  24. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 11 September 2020.
  25. ↑ "Official Rock & Metal Singles Chart Top 40". Official Charts Company. Retrieved 11 September 2020.
  26. ↑ "Bring Me the Horizon Chart History (Digital Song Sales)". Billboard. Retrieved 18 September 2020.
  27. ↑ "Bring Me The Horizon Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved 25 September 2020.
  28. ↑ "ARIA Charts – Accreditations – 2023 Singles" (PDF). Australian Recording Industry Association . Retrieved 6 March 2023.
  29. ↑ "British single certifications – Bring Me The Horizon/Yungblud – Obey". British Phonographic Industry . Retrieved 14 June 2024.
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