A pop-up hotel is a hotel which is temporary, being at a location for a short time before being moved. Such hotels may be built from pre-fabricated modules which are plugged together on site or from collapsible structures such as tents or they may be fully mobile, being built on a large vehicle. Often seen as an alternative to glamping, pop-up hotels provide accommodation for seasonal or unique events such as large outdoors music festivals, retreats, weddings or sporting events. [1]
The pop-up hotel trend is part of a global approach of the hospitality industry to create authentic, ultra-local and transient experiences. [2]
Marriott Hotels & Resorts partnered with the Coachella Valley Music and Arts Festival to offer pop-up accommodations on the grounds of the festival. [3] [4]
Companies such as Flash Camp and Collective Retreats are specialised in pop-up hotel offers. [3] Snoozebox is a pop-up hotel brand that follows festivals in the UK. [2] [5] IceHotel in Sweden was created in 1989 and offers a seasonal fully hand-carved ice resort along the Torne River, carved fresh each year. [4] [5] The Pop-Up Hotel, which launched during the 2011 Glastonbury Festival, specialises in luxury pop-up hotel offers, and partnered with Historic England in 2013 for an event at the Osborne House. [4] [5] [6] The Copenhagen-based architecture firm Pink Cloud worked on a new pop-up hotel concept that would capitalise on vacant office spaces. [6] [7] Poshtel PopUp is also a stylish brand. [8] The London-based company Black Tomato has a service for its customers to create a pop-up hotel anywhere they want (for prices ranging from $20,000 to $160,000). [5] [9] [10]
The concept of pop-up hotels is also being reused by consumer brands and pop-up retail operations. [4] Nutella opened a hazelnut spread-themed pop-up hotel in the Napa Valley in January 2020 (Hotella Nutella). [11]
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refrigerator, and other kitchen facilities, upholstered chairs, a television, and en-suite bathrooms. Small, lower-priced hotels may offer only the most basic guest services and facilities. Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, a business center with computers, printers, and other office equipment, childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa, and social function services. Hotel rooms are usually numbered to allow guests to identify their room. Some boutique, high-end hotels have custom decorated rooms. Some hotels offer meals as part of a room and board arrangement. In Japan, capsule hotels provide a tiny room suitable only for sleeping and shared bathroom facilities.
Four Seasons Hotels Limited, trading as Four Seasons Hotels and Resorts, is a Canadian luxury hotel and resort company headquartered in Toronto, Ontario, Canada. Four Seasons currently operates more than 100 hotels and resorts worldwide. Since 2007, Bill Gates and Prince Al-Waleed bin Talal have been majority owners of the company. As of January 2022, Cascade Investment owns 71.25% and Kingdom Holding Company owns 23.75% of the hotel and resort company.
Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is an American multinational hospitality company headquartered in the Riverside Plaza area of Chicago that manages and franchises luxury and business hotels, resorts, and vacation properties. Hyatt Hotels & Resorts is one of the businesses managed by the Pritzker family. Hyatt has more than 1350 hotels and all-inclusive properties in 69 countries, across South America, North America, Europe, Asia, Africa and Australia
Starwood Hotels and Resorts Worldwide, Inc. was one of the largest companies that owned, operated, franchised and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016. Starwood was founded in 1969 as a real estate investment trust. In 1995, it was acquired and reorganized by Barry Sternlicht, who was its chairman until 2005 and founder of the Starwood Capital Group. Starwood had 11 brands and owned, managed, or franchised 1,297 properties comprising 370,000 hotel rooms in approximately 100 countries.
In economics, a luxury good is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. Luxury goods is often used synonymously with superior goods.
Downtown Disney is a lifestyle center located at the Disneyland Resort in Anaheim, California. It opened on January 12, 2001; a component of the Disneyland Resort expansion project alongside the Disney California Adventure theme park and Disney's Grand Californian Hotel & Spa.
Sofitel Hotels & Resorts are a French hotel chain of luxury hotels based in Paris, France, and owned by Accor since 1980. Founded in 1964 in France, Sofitel quickly developed worldwide to reach more than 200 properties. In 2008, Sofitel became a brand of luxury hotels only, downsized its property count to 89, and created new brands. Sofitel had 130 properties by January 2023.
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging brands that include hotel, residential, and timeshare properties. Marriott International owns over 36 hotel and timeshare brands with 9,000 locations and 1,597,380 rooms across its network. Marriott International is headquartered in Bethesda, Maryland. The company is the successor to the hospitality division of the Marriott Corporation, founded by J. Willard Marriott (1900–1985) and his wife Alice Marriott (1907–2000).
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, is a luxury hotel and resort brand of Hilton Worldwide. It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service. As of December 31, 2019, it had 32 locations with 9,821 rooms in 15 countries and territories, including 2 that are owned or leased and 30 that are managed.
The Anantara New York Palace Budapest Hotel is a five-star luxury hotel on the Grand Boulevard of Budapest's Erzsébet körút part, under Erzsébet körút 9–11, in the 7th district of Budapest, Hungary. The hotel is part of the Anantara Hotels & Resorts brand under Minor Hotels.
Aman Resorts is the trading entity of Aman Group Sarl, a Swiss-headquartered multinational hospitality company. Founded by Indonesian hotelier Adrian Zecha in 1988, the company operates 35 properties in 20 countries. Vladislav Doronin is the chief executive officer, chairman, and owner.
City of Dreams is a casino resort in Cotai, Macau, SAR of People's Republic of China. Built, owned and managed by Melco Resorts & Entertainment, the resort, also known as CoD or CoD Macau, opened on 1 June 2009. Described as a "mega-casino" by The Guardian, in 2020 City of Dreams was the third-largest casino in the world. In total the property comprises three separate casinos, four hotels, five hotel towers, around 2,270 total hotel rooms, around 30 restaurants and bars, and 175,000 square feet (16,300 m2) of retail space.
Pop-up retail, also known as pop-up store or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled event.
Glamping is a portmanteau of "glamorous" and "camping", and describes a style of camping with amenities and, in some cases, resort-style services not usually associated with "traditional" camping. Glamping has become particularly popular with 21st-century tourists seeking modern amenities, such as Wi-Fi, alongside "the escapism and adventure recreation of camping", in a variety of accommodations such as cabins, treehouses, and tents.
Go Hotels is a Philippine chain of budget hotels owned and operated by Robinsons Land Corporation, a subsidiary of JG Summit Holdings conglomerate of Filipino-Chinese entrepreneur John Gokongwei Jr. As of January 2021, the company has 17 hotels, all located in the Philippines.
Minor Hotels is an international hotel owner, operator, and investor headquartered in Bangkok, Thailand, with more than 550 hotels in over 55 countries across Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe, and the Americas. Minor Hotels operates as a subsidiary of Minor International, one of the largest hospitality and leisure companies in the Asia-Pacific region. The group operates hotels under the brands of Anantara Hotels & Resorts, Avani Hotels & Resorts, Elewana Collection, Oaks Hotels, Resorts & Suites, NH Hotels, NH Collection, nhow Hotels, and Tivoli Hotels & Resorts.
Belgrade Tower, officially known as Kula Belgrade, is a 42-floor, 168-meter (551 ft) tall mixed-use skyscraper currently under construction in the Belgrade Waterfront project in Belgrade, Serbia.
A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels over others when selecting a hotel by offering discounts or privileges, such as upgrades.
Fyre Festival was a luxury music festival organized by Billy McFarland, an American businessman whose enterprises have been characterized by fraud, and the American rapper Ja Rule. It was originally created with the intent of promoting the company's Fyre app for booking music talent. The festival was scheduled to take place on April 28–30 and May 5–7, 2017, on the Bahamian island of Great Exuma. A rebooted Fyre Festival 2 is scheduled for April 25 to 28, 2025 with the main stage on one of the islands near Quinta Roo, with a 2nd VIP stage located 150 miles south on the Island of Utila, with plans to fly VIP guests between both stages via helicopter and private planes.
Amaya Resorts & Spas, trading as Hayleys Leisure PLC, is a Sri Lankan hospitality company. The company is listed on the Colombo Stock Exchange on 11 March 1996 and Sri Lankan conglomerate, Hayleys owns a controlling stake of 61.66% of the company's stocks. In 2020, Amaya Resorts & Spas ranked 87th amongst the top 100 most valuable brands in Sri Lanka by Brand Finance.
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