Rubik's WOWCube is an electronic gaming system in the form of a cube, developed by Cubios Inc. in collaboration with Canadian company Spin Master, which owns the Rubik's brand.[4]
The device combines a 2×2 modular structure with 24 integrated LCD screens and motion sensors, allowing players to interact with games by twisting, tilting and shaking the cube rather than using traditional buttons.[3] It runs its own games and apps, including licensed versions of Cut the Rope and Space Invaders.[5][6]
The previous WOWCube Entertainment System by Cubios was named one of Time magazine's "100 Best Inventions of 2021".[7]
In 2021 Time magazine listed the WOWCube Entertainment System among "The 100 Best Inventions of 2021", describing it as a creative take on the Rubik's Cube concept and highlighting its combination of multiple screens and motion-based controls.[7] Around the same period the system received an Edison Award for new products and was a CES Innovation Award honouree.[9]
In 2024 Cubios announced a partnership with Spin Master, which had acquired the Rubik's brand in 2021, to relaunch the platform under the name Rubik's WOWCube.[10] Spin Master presented the device as an officially branded Rubik's product, integrating it into the company's broader portfolio of toys and games.[11]
Pre-orders for Rubik's WOWCube opened in 2025 at a launch price of US$299, targeting the 2025 holiday season.[2][1] Media coverage at launch emphasised both the continuity with the earlier WOWCube system and the significance of the Rubik's licensing deal.[12][4]
Design and features
Rubik's WOWCube consists of eight interconnected plastic modules arranged in a 2×2×2 configuration. Each outer face contains a 2×2 grid of small IPS LCD panels, for a total of 24 screens across the device.[2] The modules are linked in a way that allows the cube to be twisted while retaining electrical connections between modules.[10]
Inside, each module includes its own embedded processor, motion sensors, and part of the device's overall battery and audio system. The launch model uses eight processors in total, includes microphones and speakers, and is powered by a battery rated around 3600 mAh.[1]
The primary control scheme is based on physical movement: players twist layers of the cube, tilt and shake it, and in some applications tap on the screens to trigger interactions.[2][3] When not used for games, the device can display apps such as a clock, calendar reminders, weather widgets or photo animations on its faces.[3]
Software is distributed through a dedicated companion application on smartphones. The cube connects via Bluetooth, and users can download and install games and widgets from an app store.[2]
Licensed content
Several games are based on licensed intellectual property:
Cut the Rope – Cubios worked with ZeptoLab to adapt the mobile physics puzzle Cut the Rope for the WOWCube platform. The game uses twisting and tilting to cut virtual ropes and move candy towards the character Om Nom.[13][14]
Space Invaders Cubed – In 2024 Cubios and Japanese publisher Taito announced Space Invaders Cubed, an officially licensed adaptation of the classic arcade shooter. Players control a spaceship by tilting and rotating the cube, with shooting triggered when the ship is aligned with enemy rows.[6][15]
Reception
Early coverage of the WOWCube Entertainment System was generally positive, focusing on the novelty of its form factor and the potential of combining multiple screens with physical manipulation. Time described the original system as a reinvention of the Rubik's Cube concept when it included the device in its 2021 list of notable inventions.[7]
Preview articles and hands-on impressions of Rubik's WOWCube have highlighted the engineering complexity and playful nature of the device. WorthPlaying characterised it as providing an "immersive mixed-reality user experience".[3]GameRant wrote that Rubik's WOWCube "reimagines portable gaming" by combining a handheld console with a twistable puzzle form factor.[12]
Forbes called the device "part console, part puzzle, and all chaos", emphasising how games and widgets share the cube's limited surface.[4]The Toy Insider and Mojo Nation have presented Rubik's WOWCube as a STEM-oriented platform that brings the Rubik's Cube "into the future" with motion controls and an open software ecosystem.[16][5]
In a 2025 feature, PC Gamer noted that although the cube incorporates multiple screens and sensors, it is sold at a "whopping $299". The article also pointed out that the device offers fewer grid cells than a standard 3×3 Rubik's Cube, making it less challenging as a pure puzzle. It suggested that the product may appeal more to buyers seeking a novelty tech gift than to serious puzzle enthusiasts, and questioned whether the optional subscription for additional games and services would be attractive to mainstream consumers.[1]
In a piece for Hackaday, writer Maya Posch described Rubik's WOWCube as a device "raising many questions about what market it's really targeting".[17]
Users have pointed to the limited number of high-quality games available at launch and the uneven quality of the software catalogue compared with established mobile and console ecosystems. Some hands-on reports mention issues with accessories, such as dock stations.[3][2]
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