Ticket sales
Tickets for the Eternal Sunshine Tour sold out rapidly due to high demand, leading to widespread fan disappointment over technical issues and inflated prices on the resale market such as Stub Hub, Viagogo, and Vivid Seats: resale tickets for the Los Angeles shows ranged between $780 to over $7,000. [12] [13] Ticketmaster crashed during the pre-sale, [14] and fans reported experiencing long queues and technical glitches on the site and other official ticketing platforms, which prevented them from purchasing tickets at face value. [15] [16] [17] Fans also criticized Grande and Live Nation for booking arenas rather than stadiums, arguing Grande's seven-year touring hiatus and the demand from her large fan base would have been better accommodated by larger venues. [18]
Grande released a statement addressing the high prices on the resale market, stating that it's "not right" and she is "incredibly bothered", urging ticket sellers to sell at face value. [19] She also opted out of dynamic pricing, setting ticket prices to prioritize affordability. [20] Following the events, Ticketmaster and Live Nation were sued by the U.S. Federal Trade Commission (FTC), accused of bait-and-switch price advertising, using junk fees, and enabling ticket brokers to harvest tickets in violation of Ticketmaster purchase limits to sell them at marked-up prices on the company's own resale platform. [21] [22]
Pre-sales for the North American leg began on September 9, 2025. [23] 6 million users vied for tickets, including 1 million in Oakland and the Los Angeles area. New York City and Austin drew 300,000 and 230,000 people, respectively. [24] Grande scheduled nine additional dates in response to the high demand. [25] [26] Tickets for the North American leg were sold out within minutes during both the presale and general sales periods. [27] Pre-sales for Grande's shows at the O2 Arena in London were held on September 16, [28] attracting 2 million possible buyers. [29] Five new shows at the venue were announced during the original pre-sale. [30] The London shows were met with huge commercial success, with all tickets being sold in 15 minutes. [31] [32]
