Industry | Video games |
---|---|
Founded | 1985 |
Defunct | 1994 |
Fate | Merged into Williams and later Midway |
Successor | Williams Entertainment (1994–1996) Midway Home Entertainment (1996–2009) Tradewest Games Holding (2009–2013) |
Headquarters | Corsicana, TX, USA |
Key people | Leland Cook, founder Byron Cook, co-founder John Rowe, co-founder |
Parent | Midway Games |
Subsidiaries | Leland Corporation |
Tradewest, Inc. was an American video game company based in Corsicana, Texas that produced numerous games in the 1980s and early 1990s. The company was the publisher of the Battletoads and Double Dragon series in North America and the PAL region. In 1994, the company was acquired by WMS Industries and became Midway Home Entertainment when WMS spun off its video game operations as Midway Games.
The name was revived in August 2009 when the head of Midway's European subsidiaries acquired the trademark from Midway in the latter's bankruptcy.
Tradewest was founded in 1985 by Leland Cook, his son Byron Cook, and John Rowe. [1] [2] Tradewest started out by manufacturing SNK's Alpha Mission arcade game in the United States, followed by Ikari Warriors and Victory Road before shifting away from the coin-op arcade game business to concentrate on the home console market.
In 1987, Tradewest purchased Cinematronics, a video game developer and manufacturer based in El Cajon, California, whose previous games included Dragon's Lair and Space Ace , and renamed it the Leland Corporation. John Rowe was chosen to run the El Cajon office as he already had a successful history in video games as executive vice-president of SNK's U.S division. [3]
Tradewest operated three companies: Tradewest, Inc, Tradewest International, and the Leland Corporation. [4] It released video games in the late 1980s and early 1990s for consoles mainly from Nintendo and Sega. [5]
In 1994, Tradewest was unsuccessfully sued by Philips Corporation and Lockheed Sanders for an alleged patent infringement in the art of an arcade video game. [6]
Tradewest was acquired in April 1994 by WMS Industries, who owned Midway Games. Tradewest was reorganized as Williams Entertainment, Inc. with Rowe and the two Cooks as its heads, thus signaling the end of Tradewest. [7] Operating as a sister division to Midway, Williams Entertainment was used to enter the home video game console market, allowing WMS to publish home games directly without having to rely on other publishers, such as Acclaim Entertainment, which had held a right-of-first-refusal license to Midway games.
In 1996, Williams Entertainment was placed directly under the control of Midway, who renamed the division Midway Home Entertainment, Inc. Both the Corsicana, Texas, facility and a new R&D facility in San Diego (replacing the El Cajon location) remained open within Midway, who continued to employ Byron Cook (who became president of Midway Home Entertainment) [8] and John Rowe (who became vice-chairman and Director of Product Development). [3] The division developed and published games during the fifth and sixth console generation.
Byron Cook resigned from Midway in 2001. [8] The following year, Midway's head office in Chicago shut down the Corsicana location. [9] John Rowe became the president and CEO of High Moon Studios (formerly Sammy Studios).
15 years after the original American company was acquired and renamed, the Tradewest name was revived in Europe in 2009 by the former Midway UK and France publishing divisions following a management buyout. [10]
On August 19, 2009, Midway Games Ltd (founded in 1999 in London as the English subsidiary of Midway Games Inc) and Midway Games SAS (founded in 2005 in Paris as the French subsidiary of Midway Games Inc) were sold to Spiess Media Holding UG, owned by Martin Spiess (the former head of Midway Games Ltd). A new German holding company, Tradewest Games Holding, was created to own the former Midway subsidiaries, which also took the Tradewest name.
Tradewest Games Holding, along with its subsidiaries, vanished in 2013.[ clarification needed ]
SNK Corporation is a Japanese video game hardware and software company. It is the successor to the company Shin Nihon Kikaku and presently owns the SNK video game brand and the Neo Geo video game platform, and electronics. SNK's predecessor Shin Nihon Kikaku Corporation was founded in 1978 by Eikichi Kawasaki. In 1981, the name was informally shortened to SNK Corporation, which became the company's official name in 1986.
Atari Games Corporation, known as Midway Games West Inc. after 1999, was an American producer of arcade games. It was formed in 1985 when the coin-operated arcade video game division of Atari, Inc. was transferred by Warner Communications to a joint venture with Namco. It was one of several successor companies to use the name Atari. The company developed and published games for arcades and across consumer gaming consoles such as the Commodore 16, Commodore 64, Game Boy, Nintendo Entertainment System (NES) and other platforms using the Tengen label. Some of the games Atari had developed include Tetris, Road Runner, RoadBlasters and Primal Rage. After Time Warner reassumed full ownership in 1994, the company was sold to WMS Industries in 1996, and became part of Midway Games when that company was spun-off by WMS in 1998. It ceased operations in 2003 and its former assets were sold back to Warner Bros. Interactive Entertainment in 2009 following Midway's bankruptcy.
Technōs Japan Corp. was a Japanese video game developer, best known for the Double Dragon and Kunio-kun franchises as well as Karate Champ, The Combatribes and Voltage Fighter Gowcaizer. As of June 2015, Arc System Works owns the intellectual properties of Technōs Japan.
Midway Games Inc., known previously as Midway Manufacturing and Bally Midway, and commonly known as simply Midway, was an American video game developer and publisher. Midway's franchises included Mortal Kombat, Rampage, Spy Hunter, NBA Jam, Cruis'n, and NFL Blitz. Midway also acquired the rights to video games that were originally developed by Williams Electronics and Atari Games, such as Defender, Joust, Robotron: 2084, Gauntlet, and the Rush series.
Double Dragon is a beat 'em up video game series originally developed and published by Technōs Japan. It began with the release of the arcade game Double Dragon in 1987. The series features twin martial artists, Billy and Jimmy Lee, as they fight against various adversaries and rivals.
Battletoads is a platform beat 'em up developed by Rare and published by Tradewest. It is the first installment of the Battletoads series and was originally released in June 1991 for the Nintendo Entertainment System. It was subsequently ported to the Mega Drive and Game Gear in 1993, to the Amiga and Amiga CD32 in 1994, and released with some changes for the Game Boy in 1993 in the form of Battletoads in Ragnarok's World. In the game, three space humanoid warrior toads form a group known as the Battletoads. Two of the Battletoads, Rash and Zitz, embark on a mission to defeat the evil Dark Queen on her planet and rescue their kidnapped friends: Pimple, the third member of the Battletoads, and Princess Angelica.
Ikari Warriors, known as Ikari in Japan, is a vertically scrolling run and gun video game released for arcades by SNK in 1986. It was published in North America by Tradewest. At the time there were many Commando clones on the market. What distinguished Ikari Warriors were rotary joysticks and a two-player cooperative mode. The rotary joystick controls were in turn based on SNK's earlier TNK III (1985). Ikari was originally intended to be an official licensed adaptation of the film Rambo: First Blood Part II (1985), but SNK were initially unable to acquire the rights to the film.
WMS Industries, Inc. was an American electronic gaming and amusement manufacturer in Enterprise, Nevada. It was merged into Scientific Games in 2016. WMS's predecessor was the Williams Manufacturing Company, founded in 1943 by Harry E. Williams. However, the company that became WMS Industries was formally founded in 1974 as Williams Electronics, Inc.
Cinematronics Incorporated was an arcade game developer that primarily released vector graphics games in the late 1970s and early 1980s. While other companies released games based on raster displays, early in their history, Cinematronics and Atari, Inc. released vector-display games, which offered a distinctive look and a greater graphic capability, at the cost of being only black and white (initially). Cinematronics also published Dragon's Lair in 1983, the first major LaserDisc video game.
Battletoads/Double Dragon is a 1993 beat 'em up developed by Rare and published by Tradewest. It was originally released for the Nintendo Entertainment System and later ported to the Mega Drive/Genesis, Super NES, and Game Boy. Retro-bit Publishing has re-released the 8-bit NES version in early 2022 with plans to release the 16-bit versions later this year.
1996 saw many sequels and prequels in video games, such as Super Mario 64, Duke Nukem 3D, Street Fighter Alpha 2, Super Mario RPG, King's Field III, Virtua Fighter 3, along with new titles such as Blazing Heroes, NiGHTS into Dreams..., Crash Bandicoot, Pokémon Red/Green/Blue, Resident Evil, Dead or Alive, Quake and Tomb Raider.
1992 saw many sequels and prequels in video games, such as Dragon Quest V, Final Fantasy V, Sonic the Hedgehog 2, Street Fighter II: Champion Edition, Super Mario Land 2: 6 Golden Coins, and Super Mario Kart, along with new titles such as Art of Fighting, Lethal Enforcers, Mortal Kombat and Virtua Racing.
Battletoads in Battlemaniacs is a beat 'em up platform game developed by Rare and published by Tradewest in 1993 for the Super Nintendo Entertainment System, part of the Battletoads series. The game was released in North America in June 1993, in Europe in October 1993 and in Japan on January 7, 1994. It was also ported for the Master System and released exclusively in Brazil. It was released around the same time as Battletoads & Double Dragon, another installment in the series. The game received its first official re-release on the Nintendo Switch Online service on February 21, 2024.
Ivan "Ironman" Stewart's Super Off Road is an arcade video game released in 1989 by Leland Corporation. The game was designed and managed by John Morgan who was also lead programmer, and endorsed by professional off-road racer Ivan Stewart. Virgin Games produced several home versions in 1990. In 1991, a home console version for the Nintendo Entertainment System was later released by Leland's Tradewest subsidiary, followed by versions for most major home formats including the Master System, Genesis, Super NES, Amiga, and MS-DOS. A port for the Atari Jaguar was announced but never released. Some of the ports removed Ivan Stewart's name from the title due to licensing issues and are known simply as Super Off Road.
Time Warner Interactive (Group) (TWI) was a video game publishing division within Time Warner. It was formed in 1993 after Time Warner acquired a controlling interest in Atari Games, which was already partly held by Time Warner. It was active until 1996 when WMS Industries, the owners of the Williams, Bally and Midway arcade brands, bought the company.
The Leland Corporation was a manufacturer of several arcade video games in the 1980s and early 1990s. The company was formed when Tradewest purchased the ailing Cinematronics in 1987. Notable among these were Quarterback (1987) and John Elway's Quarterback (1989), Dragon's Lair II: Time Warp (1991), and Ivan 'Ironman' Stewart's Super Off Road, which spawned an expansion and two sequels at Leland's successor company Midway Games. During the early 1990s, they developed home console titles under the brand name Leland Interactive Media.
Battletoads is a video game media franchise by Rare that began with the original beat 'em up game Battletoads in 1991. Starring three anthropomorphic toads named after skin conditions, Rash, Zitz, and Pimple, the series was created to rival the Teenage Mutant Ninja Turtles games series. The original Battletoads game for the NES was renowned for its extreme difficulty, but still received a cult following, spawning sequels for various platforms including a crossover with the Double Dragon series and a modern reboot after a 25 year gap in releases. In each of the games, the objective is to defeat the toads' nemesis the Dark Queen and her army of space mutants.
Midway Studios San Diego was a game developer based in San Diego, California. It was the successor to the Leland Corporation and Cinematronics.
Byron Cook is an American businessman, rancher, and Republican politician from his native Corsicana in east central Texas, who is a former state representative for District 8, which encompasses the counties of Anderson, Freestone, Hill, and Navarro. In October 2017, Cook announced that he would not seek re-election in 2018.
Game Refuge Inc. is an independent video-game developer with offices in Downers Grove, Illinois. It was founded in 1992 by Brian Colin and Jeff Nauman, the creators of Rampage, Arch Rivals and many other arcade games for Bally/Midway. The company has developed over 45 games for a variety of platforms, including consoles, PCs, arcades, touchscreen countertop machines, casino gaming, mobile devices and Facebook.