Trash culture

Last updated
Keeping Up with the Kardashians has been described as trash Kim Kardashian MTV Awards.jpg
Keeping Up with the Kardashians has been described as trash

The term "trash culture" entered into common use in the West from the 1980s to indicate artistic or entertainment expressions considered to be of a low cultural profile but able to stimulate and attract the audiences. It refers to books, movies, TV shows, etc. characterized by poor taste, vulgar themes, and subjects chosen to attract the audience through shoddy, low-quality, and culturally impoverished content. In this sense, trash culture is defined as the validation of the voyeuristic sight of the middle class which approaches the popular culture as style of consumption.

Contents

The concept of trash culture should not be confused or merged with the concept of "kitsch", even if the two may be related. [2] [ full citation needed ] Kitsch is linked to art in a permanent way, but it is also a social phenomenon which establishes itself as a way of being: in Western society it is characterized by the limitation of the artist's space of creation. Kitsch is essentially multiplication and reachability. It is based on the consumeristic civilization which creates to produce, and produces to consume. It is a repetition whose consequence is a new activity in the relationship between man and environment: consumerism.

In this sense the concept of trash culture can be considered an evolution of the 19th-century concept of kitsch, a development of a consumeristic behavior that, at the beginning, was related to the lowest social classes. Now the phenomenon has embraced a wider range of classes, reaching the contemporary middle class and sometimes the high class. As kitsch was a social phenomenon that established itself as a way of being, [3] so too trash culture can be defined, but in this one the aim of a continuous process of creation and consumption is the externalization and the accentuation of the self being, that can be expressed through the way of dressing, wearing accessories, and through the self social approach.

Trash literature

Bestselling author Jackie Collins has been referred to as the "Queen of Trash Lit" Jackie Collins - The Power Trip cropped.jpg
Bestselling author Jackie Collins has been referred to as the "Queen of Trash Lit"

The popular culture that surrounds the people in daily lives bears a striking similarity to some of the great works of literature of the past. [5] In television, movies, magazines, and advertisements the people are exposed to many of the same stories as those critics who study the great books of literature, but they have simply been encouraged to look at those stories differently.

The great literature and cultural work of the past has been rewritten for today's consumer society, with supermarket tabloids such as the National Enquirer and celebrity gossip magazines like People serving as contemporary versions of the great dramatic tragedies of the past. Today's advertising repeats the tale of the Golden Age, but inverts the value system of a classic utopia; the shopping mall combines bits and pieces of the great garden styles of Western history, and now adds consumer goods; Playboy magazine revises Castiglione's Renaissance courtesy book, The Book of the Courtier; and Cosmopolitan magazine revises the women's coming-of-age novels of Jane Austen, Gustave Flaubert, and Edith Wharton.

Trash TV

The Jerry Springer Show starring Jerry Springer has been described as a symbol of "trash TV" Jerry Springer (5389157403).jpg
The Jerry Springer Show starring Jerry Springer has been described as a symbol of "trash TV"

The term "trash TV" refers to a branch of TV production that tends to exaggerate and to take themes to an extreme level. The objective of this kind of entertainment is to hit the audience through frenzy, accumulation and the absence of any distinction. Trash TV is very often close to ridiculousness, and exaggerating is the key resource: it exaggerates quantities and proportions, the physical and the body dimensions.

The term entered into everyday language in the 1980s, to indicate artistic expressions considered of low cultural profile, but able to stimulate an audience. [8] Starting from the 80s, in fact, the private broadcasting channels started to be very spread, and this led to new marketing strategies, focused on the possibility of attracting a larger audience paying for more exclusive shows. Now, TV shows have to build up the brand of the TV station, creating content that cannot be found on the public channels or the competitors.

Further reading

Related Research Articles

Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system.

Camp is an aesthetic style and sensibility that regards something as appealing because of its bad taste and ironic value. Camp aesthetics disrupt many of modernism's notions of what art is and what can be classified as high art by inverting aesthetic attributes such as beauty, value, and taste through an invitation of a different kind of apprehension and consumption.

<span class="mw-page-title-main">Kitsch</span> Art or other objects that appeal to popular rather than high art tastes

Kitsch is a term applied to art and design that is perceived as naïve imitation, overly eccentric, gratuitous or of banal taste.

<span class="mw-page-title-main">Consumerism</span> Socio-economic order that encourages the purchase of goods/services in ever-greater amounts

Consumerism is a social and economic order that encourages the acquisition of goods and services in ever-increasing amounts. With the Industrial Revolution, but particularly in the 20th century, mass production led to overproduction—the supply of goods would grow beyond consumer demand, and so manufacturers turned to planned obsolescence and advertising to manipulate consumer spending. In 1899, a book on consumerism published by Thorstein Veblen, called The Theory of the Leisure Class, examined the widespread values and economic institutions emerging along with the widespread "leisure time" at the beginning of the 20th century. In it, Veblen "views the activities and spending habits of this leisure class in terms of conspicuous and vicarious consumption and waste. Both relate to the display of status and not to functionality or usefulness."

<span class="mw-page-title-main">Commercial art</span> Art created for commercial purposes, primarily advertising

Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms for viewers with the intent of promoting sale and interest of products, services, and ideas. It relies on the iconic image to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience.

<span class="mw-page-title-main">Sensationalism</span> Type of editorial tactic used in mass media

In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotionally loaded impressions of events rather than neutrality, and may cause a manipulation to the truth of a story. Sensationalism may rely on reports about generally insignificant matters and portray them as a major influence on society, or biased presentations of newsworthy topics, in a trivial, or tabloid manner, contrary to general assumptions of professional journalistic standards.

The term culture industry was coined by the critical theorists Theodor Adorno (1903–1969) and Max Horkheimer (1895–1973), and was presented as critical vocabulary in the chapter "The Culture Industry: Enlightenment as Mass Deception", of the book Dialectic of Enlightenment (1947), wherein they proposed that popular culture is akin to a factory producing standardized cultural goods—films, radio programmes, magazines, etc.—that are used to manipulate mass society into passivity. Consumption of the easy pleasures of popular culture, made available by the mass communications media, renders people docile and content, no matter how difficult their economic circumstances. The inherent danger of the culture industry is the cultivation of false psychological needs that can only be met and satisfied by the products of capitalism; thus Adorno and Horkheimer especially perceived mass-produced culture as dangerous to the more technically and intellectually difficult high arts. In contrast, true psychological needs are freedom, creativity, and genuine happiness, which refer to an earlier demarcation of human needs, established by Herbert Marcuse.

Celebrity culture is a high-volume exposure to celebrities' personal lives on a global scale. It is inherently tied to consumer interests where celebrities transform their fame to become product brands.

In a society, high culture is the subculture that encompasses the cultural objects of aesthetic value, which a society collectively esteem as being exemplary works of art, and the intellectual works of literature and music, history and philosophy, which a society consider representative of their culture.

<span class="mw-page-title-main">Low culture</span> Term for forms of popular culture with mass appeal

In sociology, the term low culture identifies the forms of popular culture that have mass appeal, which is in contrast to the forms of high culture that appeal to a smaller proportion of the populace. Culture theory proposes that both high culture and low culture are subcultures within a society, because the culture industry mass-produces each type of popular culture for every socio-economic class.

Buffy studies, also called Buffyology, is the study of Joss Whedon's popular television series Buffy the Vampire Slayer and, to a lesser extent, its spin-off program Angel. It explores issues related to gender, family, ethics and other philosophical issues as expressed through the content of these shows in the fictional Buffyverse.

A tabloid talk show is a subgenre of the talk show genre that emphasizes controversial and sensationalistic topical subject matter. The subgenre originated in the United States and achieved peak viewership from the mid-1980s through the end of the 1990s. Airing mostly during the day and distributed mostly through television syndication, tabloid talk shows originated in the 1960s and early 1970s with series hosted by Joe Pyne, Les Crane, and Phil Donahue; the format was popularized by personal confession-filled The Oprah Winfrey Show, which debuted nationally in 1986. The format has since been emulated outside the United States, with the United Kingdom, Latin America and the Philippines all having popular shows that fit the format.

Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.

Customer engagement is an interaction between an external consumer/customer and an organization through various online or offline channels. According to Hollebeek, Srivastava and Chen S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources, and operand resources into brand interactions," which applies to online and offline engagement.

Mediatization is a process whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is often understood as a process of change or a trend, similar to globalization and modernization, where the mass media are integrated to an increasing degree into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their way of communication to a form that suits the needs and preferences of the mass media – the so-called media logic. Any person or organization who want to spread their messages to a larger audience have to adapt their messages and communication style to make it attractive for the mass media.

Popular culture is generally recognized by members of a society as a set of practices, beliefs, artistic output and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western popular cultures, are the media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor Adorno refers to as the "culture industry".

<span class="mw-page-title-main">Culture jamming</span> Form of protest to subvert media culture

Culture jamming is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It attempts to "expose the methods of domination" of mass society.

In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by the media, not only on public opinion but also on tastes and values.

Kate Durbin is an American, Los Angeles, California-based writer, digital and performance artist. She is the author of several books of fiction and poetry including E! Entertainment,ABRA,The Ravenous Audience, and Hoarders. Durbin's work primarily centers around popular culture and digital media, exploring the way the Internet, reality TV, and social media affect society and the human condition. She has called popular culture the subject matter of her work, as well as her artistic material.

<span class="mw-page-title-main">Food porn</span> Glorified visual presentation

Food porn is a glamourized visual presentation of cooking or eating in advertisements, infomercials, blogs, cooking shows, and other visual media. Its origins come from a restaurant review e-commerce platform called Foodporn. Food porn often takes the form of food photography with styling that presents food provocatively, in a similar way to glamour photography or pornographic photography.

References

  1. "Kim Kardashian announces end of long-running hit reality show". BBC News. 9 September 2020.
  2. Sacchetto, Lorenza; Quattrocchi, Giorgia; Signorili, Valentina. Trash TV e Quality TV: Questioni di Kitsch.
  3. Cartmell, Deborah, ed. (1997). Trash Aesthetics: Popular Culture and Its Audience. Pluto Press.
  4. Lewis, Andy (19 September 2015). "Critic's Appreciation: Jackie Collins, 'Queen of Trash Lit,' Loosened Up Pop Culture". The Hollywood Reporter.
  5. Simon, Richard Keller (1999). Trash Culture: Popular Culture and the Great Tradition. University of California Press.
  6. "The Wayback Machine has not archived that URL" . Retrieved 26 May 2023.[ dead link ]
  7. "Jerry Springer: Celebrating 20 years of 'trash TV'". www.cnn.com.
  8. Allen, Steve (2001). Vulgarians at the Gate: Trash TV and Raunch Radio: Raising the Standards of Popular Culture. Prometheus Books.