|Headquarters||Tipco Tower, Phaya Thai,|
|Picture format||576i (16:9 SDTV)|
|Owner||True4U Station Co., Ltd. (a subsidiary of True Corporation)|
|Launched||16 July 2012|
SMEs Shop Channel
|Digital||Channel 24 (SDTV) (TV5 MUX2) on UHF|
True4U is a Thai digital terrestrial television channel owned by True4U Station Company Limited, a subsidiary of True Corporation. It was broadcasting news, entertainment and sport programs. True4U is broadcasting on Thailand digital television platform on channel 24.
True4U originally launched in 1998 as Shopping@Home, a shopping television channel by UBC was broadcast on its platform. In 2005, the Office of Small and Medium Enterprises Promotion, a department of Ministry of Industry hire UBC to produce their own channel and rename the channel to SMEs Shop Channel. In 2009, TV Direct Co., Ltd., a Thai shopping television network, rented the channel and renamed to Shopping Network.
In 2012, the platform operator, TrueVisions relaunched the channel renaming it as "True 10" broadcasting on various platform. True 10 show entertainment, news and sport programs from TrueVisions and self-produced.
In December 2013, True DTT Company Limited won a digital terrestrial television license to broadcast a commercial with standard definition channel.
On 31 March 2014, True 10 was closed to prepare the channel to broadcast as a digital television.
True4U tested broadcast on digital television platform in April 2014 and officially launched on 22 April 2014.
On 1 January 2017, The high-definition simulcast of True4U on TrueVisions has been terminated.
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