Television in Thailand

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In Thailand, television broadcasting started on 24 June, 1955 (in NTSC). [1] Color telecasts (PAL, System B/G 625 lines) were started in 1967, and full-time color transmissions were launched in 1975. As of November 2020, there are currently 21 digital (DVB-T2) TV channels in Thailand.

Contents

History

Television was first officially introduced to Thailand on 24 June 1955 in NTSC. [1] One of the first broadcasters of television were the Mass Communication Organization of Thailand, which was established on 10 November 1952. In the first few years, viewership was low before gradually climbing to 2000 in 1957. Later on in 1955, the Radio Communications Act, B.E. 2498 was passed. [2]

Television had become the largest advertising medium in Thailand by 1959, with only two stations in Bangkok serving 35,000 television sets in a population of nine million. [3] As of 1967, Thailand had the third highest number of television sets in Southeast Asia, with little more than 250,000 sets available. [4] Colour telecast then started in 1967 before in 1975 full-time colour transmissions began.

Television providers

Subscription providers are available, with differences in the number of channels, capabilities such as the program guide (EPG), video on demand (VOD), high-definition (HD), interactive television via the red button, and coverage across Thailand. Set-top boxes are generally used to receive these services.

ProviderType of serviceNo. broadcast channels VOD HD Red button Still Operate?Transmission
Digital terrestrial Free-to-air 36YesYesYesYes Digital terrestrial television
TrueVisions Free and Pay TV Around 200 (TV and radio)YesYesYesYesDigital satellite, Cable television and IPTV
AIS Play Free and Pay TVAround 100YesYesYesYesIPTV
GMM Z Free (Previously include Pay TV)Around 150YesYesYesYesDigital satellite and IPTV
PSI Free (Previously include Pay TV)Around 150 (C-band)/100 (KU-band)NoYesYesYesDigital satellite
IPM FreeAround 100NoYesYesYesDigital Satellite
Good TVFree and Pay TVAround 100 (Including 11 Paid Channels)NoYesYesYesDigital Satellite

Analog terrestrial television

This is currently the traditional way of receiving television in Thailand, however it has now largely been supplanted by digital providers. There are 6 channels; three of them are government public-owned by MCOT the 2 television channels terrestrial free-to-air Modernine TV and Channel 3; Channel 5 and BBTV Channel 7 are owned by Royal Thai Army; NBT and Thai PBS are fully government-owned. Analog terrestrial transmissions were scheduled to be switched off in phases as part of the digital switchover, which was expected to be completed in 2020 in line with ASEAN recommendations, however, the changeover has yet to come into effect.

Provincial television was discontinued in 1988, replaced by NBT, which has two hours of local programming in each of the provinces.

NameNetworkOwnerLaunch dateChannel (BKK Analog)Channel (Digital)Broadcasting areaTransmitted areaBroadcasting hoursFormerly known asEnd Analog (UTC+07:00)
Channel 3 Bangkok Entertainment Co., Ltd. Bangkok Entertainment Co., Ltd.
MCOT
26 March 19703 (VHF)
32 (UHF)
33 (HDTV) [5] Bangkok Bangkok24 hours26 March 2020 (00:01) [6] [7]
Channel 5 Royal Thai Army Radio and Television Royal Thai Army 25 January 19585 (VHF)5 (HDTV)BangkokBangkok5:00 a.m. – Midnight (Next Day)HSATV (Channel 7)21 June 2018 (09:29) [8]
Channel 7 Bangkok Broadcasting & T.V. Company Limited (BBTV)Bangkok Broadcasting & T.V. Company Limited (BBTV)
Royal Thai Army
27 November 19677 (VHF)35 (HDTV)BangkokBangkok24 hours17 June 2018 (00:00) [9]
Modernine TV MCOT MCOT24 June 19559 (VHF)30 (HDTV)BangkokBangkok24 hoursTTV Channel 4, TTV Channel 9, MCOT Channel 9 and Modernine TV16 July 2018 (18:30) [10]
NBT NBT The Government Public Relations Department of the Prime Minister's Office 11 July 198811 (VHF)2 (HDTV)BangkokBangkok5:00 a.m. - Midnight (End of day)TVT 11 or TV (Channel) 1116 July 2018 (00:00) [11]
Thai PBS Thai PBS Thai Public Broadcasting Service 1 July 199629 (UHF)3 (HDTV)BangkokBangkok5:00 a.m. – 1:00 a.m. (Next Day) ITV, TITV, TPBS, TV Thai16 June 2018 (00:00) [12] [13] [14]

Digital terrestrial television

In 2005, the Ministry of Information announced their plan to digitalize nationwide free-to-air TV broadcasts led by MCOT. Trial broadcasts were undertaken, involving one thousand households in Bangkok from December 2000 till May 2001. In December 2013, the National Broadcasting and Telecommunications Commission (NBTC) set up series of auction for DTTV. Four types of licenses are offered: High-Def. channel license, Standard-Def. channel license, News channel license and Youth/Family channel license. All the major operators and content owners in the industry won the bid for new licenses e.g. BEC World, Bangkok Broadcasting & T.V., GMM Grammy, Thairath Newspaper, Nation Multimedia Group, TrueVisions etc. According to the license condition, DTTV services launched since April 2014.

Bangkok public/state media terrestrial channels

Bangkok public/state media free-to-air stations include:

NameOwnerChannel (Bangkok) MUX Frequency (Bangkok)Broadcasting areaTransmitted area
Bangkok NBT Digital 2HD Bangkok The Government Public Relations Department of the Prime Minister's Office 2 (HDTV)PRD MUX1CH26 (514MHz) Bangkok Bangkok
Bangkok TV 5 HD Bangkok Royal Thai Army 5 (HDTV)RTA2 MUX2CH36 (594MHz) Bangkok Bangkok
Bangkok MCOT HD Bangkok MCOT 30 (HDTV)MCOT MUX3CH40 (626MHz) Bangkok Bangkok
Bangkok 7 HD Bangkok Broadcasting Television Co., Ltd. 35 (HDTV)RTA2 MUX2CH36 (594MHz) Bangkok Bangkok

Cable television

All national cable TVs in Thailand must accept by MCOT , The first provider is International Broadcasting Corporation (IBC) in 1989, next one is Thai Sky TV in 1991 (but off-air in 1997). Universal Television Cable Network (UTV) is the third provider in 1993. But after Asian financial crisis, UTV merged with IBC in 1998, changed its name to United Broadcasting Corporation or UBC ( TrueVisions in present) and became a monopoly provider.[ citation needed ]

IP television (IPTV)

In contrast to Internet TV, IPTV refers to services operated and controlled by a single company, who may also control the 'Final Mile' to the consumers' premises.

Mobile television

True Move provide mobile television services for reception on third generation mobile phones. They consist of a mixture of regular channels as well as made for mobile channels with looped content. True Move H TV now offers more than 20 channels to True-H 3G subscribers who own compatible mobile phones. Yet, True is expected to roll out broadcast mobile TV services based on DVB-H in the near future.

Internet television

Television received via the Internet may be free, subscription or pay-per-view, multicast, unicast, or peer-to-peer, streamed or downloaded, and use a variety of distribution technologies. Playback is normally via a computer and broadband Internet connection, although digital media receivers or media centre computers can be used for playback on televisions, such as a computer equipped with Windows Media Center.

Popularity of terrestrial TV stations

The audience share achieved by each terrestrial channel in Thailand is shown in the first table below. The second table shows the share each channel receives of total TV advertising spending. Channel 7 is both the most popular and most commercially successful station with just under 50% of the total audience followed by Channel 3 at just under 30%. The other terrestrial stations share the remaining 20% of the TV audience between them. [15]

Audience Share: [15]

TV Station (Operator)2005200620072008200920102011 1H [16]
Channel 7 42.441.342.044.745.443.847.5
Channel 3 24.525.629.526.827.729.529.0
Channel 5 8.17.36.77.68.68.06.9
Modernine TV 10.310.29.29.69.99.79.2
NBT 2.93.02.44.93.43.42.4
Thai PBS (Values shown for 2005 - 2007 is for iTV and TITV)11.812.610.26.14.95.65.0

Market Share - Share of total TV advertising spending: [15]

TV Station (Operator)2005200620072008200920102011 1H [16]
Channel 7 28.027.427.731.028.031.031.7
Channel 3 20.822.222.528.028.027.027.0
Channel 5 16.516.015.920.020.018.017.7
Modernine TV 13.914.414.517.019.020.020.0
NBT 2.32.82.64.04.04.03.6
Thai PBS 18.517.316.90000

Audience Share (2022):

PositionChannelShare of total viewing (%)
1 Channel 7 15.6
2 Channel 3 10.8
3 Mono 29 9.1
4 Workpoint TV 6.5
5 One 31 6.3
6 Thairath TV 6.0
7 Amarin TV 5.3
8 Channel 8 3.8
9 PPTV 36 2.5
10 True4U 1.9
11 MCOT 1.8
12 GMM 25 1.6
13 TV 5 1.5
14 Thai PBS 1.4
15 NBT 0.8
16 TNN16 0.6

See also

Related Research Articles

Modern telecommunications in Thailand began in 1875 with the deployment of the first telegraph service. Historically, the development of telecommunication networks in Thailand were in the hands of the public sector. Government organisations were established to provide telegraph, telephone, radio, and television services, and other government agencies, especially the military, still control a large estate of radio and television spectra. Private telecommunication operators initially acquired concession agreements with state enterprises. For mobile phone services, all the concessions have been amended by successive government to last 25 years have gradually ended in 2015. For other services, the concession terms and conditions vary, ranging from one to fifteen years. Nearly all of the concessions are build-operate-transfer (BTO) contracts. The private investor has to build all the required facilities and transfer them to the state before they can operate or offer services to public.

Digital terrestrial television is a technology for terrestrial television where television stations broadcast television content in a digital format. DTTV is a major technological advance over analog television, and has largely replaced analog television broadcast, which had been in common use since the middle of the 20th century. Test broadcasts began in 1998 with the changeover to DTTV, also known as the Analog Switchoff (ASO) or Digital Switchover (DSO), which began in 2006 and is now complete in many countries. The advantages of digital terrestrial television are similar to those obtained by digitizing platforms such as cable TV, satellite, and telecommunications: more efficient use of radio spectrum bandwidth, provision of more television channels than analog, better quality images, and potentially lower operating costs for broadcasters.

<span class="mw-page-title-main">Channel 7 (Thailand)</span> Thai television network

Channel 7 or Channel 7 HD, fully known as Bangkok Broadcasting & Television Company Limited Channel 7, is a Thai state-owned free-to-air television network that was launched on 27 November 1967. It is the first colour television broadcast in Mainland Southeast Asia. It is currently owned by the Royal Thai Army through Bangkok Broadcasting & Television. It is headquartered in Mo Chit, Chatuchak, Bangkok.

Thailand has a well-developed mass media sector, especially by Southeast Asian standards. The Thai government and the military have long exercised considerable control, especially over radio and TV stations. During the governments of Thaksin Shinawatra and the subsequent military-run administration after the 2006 coup and military coup of 2014, the media in Thailand—both domestic and foreign—have suffered from increasing restrictions and censorship, sometimes subtle, sometimes overt.

<span class="mw-page-title-main">MCOT</span> Thai state-owned public broadcaster

MCOT Public Company Limited, formerly known as the Mass Communication Organization of Thailand, is a Thai state-owned public broadcaster. It owns and operates a number of radio and television stations in Thailand. It is based in Bangkok.

TrueVisions is the biggest provider of a cable analog television (CAtv) and digital satellite television (DStv) gateway operator’s in Thailand. So, TrueVisions is one of subsidiaries business department of True Corporation. Until February 2007, it was formerly known as United Broadcasting Corporation (UBC), United Television Cable Network (UTV) under MCOT licensed and International Broadcasting Corporation (IBC) under CAT Telecom licensed

<span class="mw-page-title-main">Thai Public Broadcasting Service</span> Thai public service broadcaster

The Thai Public Broadcasting Service, or TPBS, is a public broadcasting service in Thailand. It was established by the Thai Public Broadcasting Service Act, BE 2551 (2008), which came into force on 15 January 2008. Under this act, TPBS holds the status of state agency with legal personality, but is not a government agency or state enterprise.

BEC World Public Company Limited is a Thai media conglomerate, best known as the operator of television Channel 3. It was founded in 1990 and listed on the Stock Exchange of Thailand in 1995, though the group began doing business in 1967 as Bangkok Entertainment Co., Ltd., now a subsidiary. The business was founded by Vichai Maleenont, and continues to be majorly owned by the Maleenont family, though the company underwent major restructuring in the 2010s in response to major losses following landscape changes in the broadcast industry.

<span class="mw-page-title-main">National Broadcasting Services of Thailand</span> Public television network in Thailand

National Broadcasting Services of Thailand (NBT) is the public broadcasting arm of the Government Public Relations Department (PRD), a division of the Thai Government. It operates comprehensive media services comprising radio, public television networks, online services and social media.

<span class="mw-page-title-main">MCOT HD</span> Thai free-to-air television network

Channel 9 MCOT HD is a Thai state-owned free-to-air television network launched on 24 June 1955. It is owned by MCOT.

The digital terrestrial television system was launched in Thailand in 2014. it employs DVB-T2 as its digital encoding standard.

True4U is a Thai digital terrestrial television channel owned by True4U Station Company Limited, a unit of TrueVisions, a subsidiary of True Corporation, part of the Charoen Pokphand Group and Telenor. It broadcasts news, entertainment and sport programs. True4U is broadcasting on Thailand digital television platform on channel 24.

There are several sports broadcasting contracts in Thailand.

<span class="mw-page-title-main">PPTV (Thai TV channel)</span> Digital terrestrial television in Thailand

PPTV, also known as PPTV HD and PPTV HD 36, an acronym for Prasert Prasarttong-Osoth Television) is a digital terrestrial television channel in Thailand, owned by Bangkok Media & Broadcasting Co., Ltd., a company managed by Prasarttong-Osoth, Bangkok Airways and Bangkok Hospital group owner, Prasert Prasarttong-Osoth.

<span class="mw-page-title-main">Thairath TV</span> Television channel

Thairath TV is a digital terrestrial television channel owned by Triple V Broadcast Co., Ltd., a subsidiary of the news publisher, Thairath, which was owned by Vacharaphol Co., Ltd., launched in April 2014 after they won a digital television broadcast license.

<span class="mw-page-title-main">TNN (Thai TV channel)</span> 24-hour news channel

TNN is a Thai satellite, cable and digital terrestrial 24-hour news channel owned by Thai News Network (TNN) Co., Ltd., a unit of TrueVisions, a subsidiary of True Corporation, part of the Charoen Pokphand Group and Telenor, presents news, documentaries and sport news.

<span class="mw-page-title-main">Amarin TV</span> Thai television network

Amarin TV, fully known as Amarin TV 34 HD, is a Thai digital terrestrial television channel operated by Amarin Television Co., Ltd., a subsidiary of Amarin Corporations PCL, which is an affiliate of the TCC Group. The networks offers a variety of content such as news, entertainment lifestyle, food and variety programs. It was also one of the broadcasting companies which was granted a license to operate on digital television by the National Broadcasting and Telecommunications Commission in December 2013.

<span class="mw-page-title-main">Top News (Thailand)</span> Television channel

Top News is a Thai digital terrestrial, cable and satellite television channel and all-media news agency in Thailand, operated by Top News Digital Media Co., Ltd., founded by Sonthiyan Chuenruthainaitham and consists of many journalists who left Nation TV in November 2020. The channel is often attacked for its ultranationalist stance and inflammatory news coverage, but the channel insists that it offers the truth in every aspect that will lead to the protection of the country's 3 main institutions.

References

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  2. "เมื่อเริ่มกิจการโทรทัศน์ในประเทศไทย จากบล็อก โอเคเนชั่น oknation.net". 4 August 2020. Archived from the original on 4 August 2020. Retrieved 10 July 2023.
  3. "Broadcasting" (PDF). 9 November 1959. p. 106. Retrieved 18 April 2024.
  4. "Television and Radio Age" (PDF). 1 January 1968. p. 58. Retrieved 18 April 2024.
  5. Note - Digital TV Station, but owner by BEC Multimedia Company Limited and Launch date on 25 April 2014 on 16:00 (Thailand Standard Time)
  6. “26 มี.ค. 63” ดีเดย์ช่อง 3 ยุติอนาล็อก พร้อมเผยแผน Next Move 2020 posted by Jenpasit Puprasert Yarmfaojor page
  7. Last TV Analog in Thailand 🇹🇭 posted by bundit konroo YouTube page
  8. Video of Channel 5 analogue switchoff posted by the Broadcast.Engineering.NBTC Facebook page
  9. ช่อง 7 ยุติการออกอากาศระบบแอนะล็อก posted by JRK YT YouTube page
  10. ช่อง MCOT ยุติทีวีอนาล็อก 16/7/2561 posted by DorRorSor YouTube page
  11. ช่อง NBT ยุติทีวีอนาล็อก 16/7/2561 posted by DorRorSor YouTube page
  12. ThaiPBS (Analog) - Technical Difficulties (15th June 2018) posted by Watty Tyanmy YouTube page
  13. ETC - การเปิดเครื่องส่งแอนะล็อกอีกครั้ง 2:00 หลังจากที่ปิดไปเมื่อ 0:00 16 มิถุนายน 2561 posted by ezybzy YouTube page
  14. Video of Thai PBS analogue switchoff posted by the Broadcast.Engineering.NBTC Facebook page
  15. 1 2 3 "Analyst Briefing Presentation" (PDF). MCOT. 2 March 2011. Retrieved 27 March 2012.
  16. 1 2 "Analyst Briefing 2Q" (PDF). MCOT. 16 August 2011. Retrieved 14 August 2012.