| |
|---|---|
| Broadcast area | Knoxville metropolitan area |
| Frequency | 106.1 MHz |
| Branding | Atomic 106 |
| Programming | |
| Format | Alternative rock |
| Ownership | |
| Owner | Loud Media LLC |
| WKCE, WKVL, WTLT, WGAP, WSMM | |
| History | |
First air date | 2009 (as WJRV) |
Former call signs |
|
Call sign meaning | "Atomic" |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 170987 |
| Class | A |
| ERP | 190 watts |
| HAAT | 532.4 meters (1,747 ft) |
Transmitter coordinates | 36°6′29″N84°20′8″W / 36.10806°N 84.33556°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | www |
WATO (106.1 MHz) is a commercial FM radio station licensed to Oliver Springs, Tennessee, and serving the Knoxville metropolitan area. [2] It is owned by Loud Media and broadcasts an alternative rock format branded as "Atomic 106".
WATO is a Class A station, with an effective radiated power of 190 watts. The studios are on the fifth floor of the Sunsphere in Knoxville.
On Air Schedule
TJ Show 6-10A
Dave Kelly Afternoons 3-7P
Alex Waters Nights 7-12A
The station signed on the air in 2009 as WJRV. The station aired a hot adult contemporary music format branded as "106.1 The River".
On May 27, 2020, it was announced that the station was to be acquired by Loud Media. [3] On June 26, 2020, Loud Media launched "106.1 VLZ" with an active rock format. [4] The station changed its call sign on July 1, 2020, to WVLZ. [5]
On October 21, 2024, WVLZ dropped its active rock format, which moved to WSMM (850 AM), and began stunting towards a new format to be launched on October 25, 2024, under new WATO call letters. [6] At 1:06 pm that day, WATO launched an alternative rock format branded as "Atomic 106". [7]
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