WKXU (FM)

Last updated
WKXU
Simulcast of WKIX-FM Raleigh
KIX 102 FM logo.png
Broadcast area Research Triangle
Frequency 102.5 MHz
BrandingKIX 102
Programming
Format Classic hits
Ownership
Owner
WBBB, WKJO, WKIX-FM, WKIX, WPLW-FM, WPTF, WQDR, WQDR-FM
History
First air date
 1989 (as WHLQ)
Former call signs
  • WHLQ (1989–2004)
  • WKXU (2004–2010)
  • WPLW (2010–2019)
  • WPLW-FM (2019-2023) [1]
Call sign meaning
Kix
Technical information
Facility ID 22322
Class A
ERP 1,500 watts
HAAT 203.8 meters (669 ft)
Transmitter coordinates
 36°06′14″N78°57′58″W / 36.104°N 78.966°W / 36.104; -78.966
Links
Website kix102fm.com

WKXU (102.5 MHz) is a classic hits formatted commercial radio station licensed to Hillsborough, North Carolina, and serving the Research Triangle, including Durham and Raleigh. The station simulcasts the "KIX 102, Carolina's Greatest Hits" programming of hit music from the 1960s, 1970s, and 1980s that originates from WKIX-FM (102.9 FM) in Raleigh. The station is owned by New Century Media Group. [2] According to FCC ownership filings, New Century Media Group is 100% owned by Donald W. Curtis, chairman and CEO of Curtis Media Group.

Contents

WKXU has an effective radiated power (ERP) of 1,500 watts and is considered a Class A FM station. By contrast, some Raleigh-area stations, such as WNCB and WRDU run 100,000 watts. The transmitter is off Bivins Road north of Durham. [3]

History

The station signed on from Louisburg in 1989 as WHLQ, an adult contemporary station branded as Q-102.5. [4] The station later began simulcasting a country music format with its sister AM station, WYRN. [4] [5] [6]

Curtis Media Group purchased WHLQ and WYRN from Franklin Broadcasting in 2003. [7] The following year, the call letters were changed to WKXU. [1] The station, called Country 102.5, moved in a more contemporary direction, playing only songs from the previous 20 years. [8]

Initial "Pulse 102" logo while simulcasting with 102.3 WWPLWPLW.png
Initial "Pulse 102" logo while simulcasting with 102.3

In September 2010, WKXU signed off from its Louisburg site and signed on again October 23 from a new site in northwestern Durham County, licensed to Hillsborough. [9] At that time, the station began stunting, along with new simulcast partner WWMY. On October 27, WKXU changed its call letters to WPLW, [1] while WWMY became WWPL. On October 31, at 5PM, after several days of Halloween music, [10] the stunting ended and both stations debuted their new rhythmic contemporary format as "Pulse 102". [11] The first song on "Pulse" was "I Like It" by Enrique Iglesias ft. Pitbull. The format was described as "sort of the hip-hop and R&B that has crossed over into Top 40." [12] Its primary target audience was women aged 25 to 34, and was expected to compete with Radio One station K 97.5 and Clear Channel's G105, and 93.9 Kiss FM, who ironically transitioned from Rhythmic AC to Rhythmic Top 40 after Pulse 102 signed on. The stations played 10,000 songs in a row and promised fewer commercials than other stations. Artists include Lady Gaga, Enrique Iglesias and Kesha. [10] By October 2011, WPLW was added to the Mediabase contemporary hit radio panel.

As of 2014, WPLW also could be heard on a translator at W226BV (93.1 FM). In September 2014, the simulcast with WWPL changed from 102.3 FM to 96.9 FM. [13] [14]

Previous logo WWPL PulseFM96.9-102.5 logo.png
Previous logo

On May 28, 2019, the call sign was changed from WPLW to WPLW-FM, in order to allow the WPLW call sign to be assigned the next month to AM 570 in Raleigh. On December 26, 2022, WPLW-FM, along with WKJO, began simulcasting the classic hits programming originating from WKIX-FM. [15] The station changed its callsign back to WKXU to associate it with the "Kix" branding on January 11, 2023.

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References

  1. 1 2 3 "Call Sign History (Facility ID: 22322)". CDBS Public Access. Federal Communications Commission . Retrieved October 29, 2010.
  2. ↑ "FM Query Results (WKXU)". FCC. Retrieved 2010-05-05.
  3. ↑ Radio-Locator.com/WKXU
  4. 1 2 "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-05-05.
  5. ↑ "The radio Station Locator" . Retrieved 2010-03-18.
  6. ↑ "Local database" . Retrieved 2010-03-18.
  7. ↑ "Changing Hands". Broadcasting & Cable . 2003-03-02. Retrieved 2010-03-18.
  8. ↑ Fred Marion, "Local radio stations switch, tweak formats," Rocky Mount Telegram , July 21, 2005, Marquee section.
  9. ↑ "FM Query Results -- Audio Division (FCC) USA".
  10. 1 2 Ranii, David (2010-11-02). "Radio stations target women". News & Observer . Retrieved 2010-11-02.
  11. ↑ "Pulse 102 Debuts In Raleigh/Durham". RadioInsight. October 31, 2010. Retrieved October 31, 2010.
  12. ↑ Ross, Sean (2010-11-01). "First Listen: Raleigh, N.C.'s New Pulse 102". Radio-Info.com . Retrieved 2010-11-02.
  13. ↑ Pulse 102 Raleigh Moves to 96.9
  14. ↑ "Curtis Launches Bluegrass FM In Raleigh". radioinsight.com. September 26, 2014. Retrieved October 1, 2014.
  15. ↑ Venta, Lance (December 26, 2022). "Curtis Media Shuffles Multiple Raleigh/Durham Formats". RadioInsight. Retrieved December 26, 2022.
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