WLAT

Last updated

WLAT
Broadcast area Greater Hartford
Frequency 910 kHz
BrandingLa Mega 101.7
Programming
Language Spanish
Format Latin pop; reggaeton; tropical music
Ownership
Owner
  • Gois Broadcasting (sale to Relevant Radio pending)
  • (Gois Broadcasting of Connecticut, LLC)
History
First air date
May 20, 1949;76 years ago (1949-05-20) [1]
Former call signs
  • WCNW (CP, 1948) [2]
  • WHAY (1948–1965)
  • WRCH (1965–1974)
  • WRCQ (1974–1990)
  • WNEZ (1990–2001)
Call sign meaning
"Latino"
Technical information [3]
Licensing authority
 FCC
Facility ID 1911
Class B
Power
  • 5,000 watts (day)
  • 2,800 watts (night)
Transmitter coordinates
 41°42′58.36″N72°48′35.36″W / 41.7162111°N 72.8098222°W / 41.7162111; -72.8098222
Translator 101.7 W269DE (New Britain)
Links
Public license information
Webcast Listen live
Website www.mimusicaboston.com/megahartford

WLAT (910 kHz, La Mega 101.7) is a commercial AM radio station licensed to New Britain, Connecticut, and serving the Greater Hartford market. WLAT airs a Latin pop, reggaeton and tropical music radio format. Owned by Gois Broadcasting, WLAT broadcasts from studios located on Burnside Avenue in East Hartford, while its transmitter array is located behind the Connecticut School of Broadcasting on Birdseye Road in Farmington (also known as "Radio Park"). The station also operates translator W269DE (101.7 FM) in New Britain.

Contents

WLAT is powered by 5,000 watts, but at night to protect other stations on 910 AM to avoid interference, it reduces down to 2,800 watts. Programming can be heard on 215-watt FM translator W269DE-FM 101.7 MHz in New Britain.

History

This station originally came on the air May 20, 1949, [1] as WHAY. Its original studios were in New Britain; the transmitter was located at the present location on Birdseye Road in Farmington. The call sign were changed in February 1965, to WRCH, [2] and a few years later, the station adopted a beautiful music format. In 1967, new studios were constructed at the tower site on Birdseye Road. They called the facility "Radio Park". The call sign were changed to WRCQ ("91 Q") on October 23, 1974. [2]

After American Radio Systems purchased the station in the late-1980s, the format was changed to rebroadcasting CNN Headline News; the station became WNEZ on January 5, 1990. [4] On March 26, 1997, the station flipped to urban contemporary as "Jamz 910 AM". [5]

In 2001, Spanish broadcaster Mega Broadcasting's Alfredo Alonso purchased the station for $750,000, and changed the format to Spanish as "Amor 910" on May 5 of that year. At that time, studios were off Route 6 in Farmington. Mega later moved the studios to 330 Main Street in Hartford. On May 25, 2001, Mega swapped the call letters with their other Hartford area station (1230 AM), with 910 becoming WLAT. [4] The station was purchased by Freedom Communications in 2002. Gois purchased the station in 2008.

Translator

Broadcast translator for WLAT
Call sign Frequency City of license FID ERP (W) Class Transmitter coordinatesFCC info
W269DE101.7 FM New Britain, Connecticut 143539250D 41°42′58.4″N72°48′35.4″W / 41.716222°N 72.809833°W / 41.716222; -72.809833 (W269DE) LMS

References

  1. 1 2 "WLAT" (PDF). Broadcasting & Cable Yearbook. 1999. p. D-79. Retrieved April 23, 2017.
  2. 1 2 3 "WRCQ (WLAT) history cards". CDBS Public Access. Federal Communications Commission . Retrieved October 1, 2022.
  3. ↑ "Facility Technical Data for WLAT". Licensing and Management System. Federal Communications Commission.
  4. 1 2 "Call Sign History (WLAT)". CDBS Public Access. Federal Communications Commission . Retrieved October 1, 2022.
  5. ↑ "Mega Flips Spanish 'NEZ/Hartford To UC" (PDF). R&R . March 28, 1997. p. 10 – via worldradiohistory.com.
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