WSWF-LD

Last updated

WSWF-LD
Channels
Programming
Affiliations
Ownership
Owner
  • Major Market Broadcasting
  • (Major Market Broadcasting of Florida, Inc.)
History
FoundedMarch 1989 (1989-03)
Former call signs
  • W19AX (1989–1997)
  • W13CU (1997–2000)
  • WSWF-LP (2000–2009)
Former channel number(s)
  • Analog: 19 (UHF, 1989–2002), 13 (VHF, 2002–2009)
  • Digital: 10 (VHF, 2009–2015), 45 (UHF, 2015–2020)
Technical information [1]
Licensing authority
 FCC
Facility ID 61703
Class LD
ERP 15 kW
HAAT 107.7 m (353 ft)
Transmitter coordinates 28°34′7.8″N81°13′53.8″W / 28.568833°N 81.231611°W / 28.568833; -81.231611
Links
Public license information
LMS

WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.

Contents

History

Originally licensed to Kissimmee, [2] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area. [3] The Tourist Channel made $85,000 a month in advertising from local attractions. [4] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate. [5]

After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992. [4] The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB. [6] [7]

In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD. [8]

Subchannels

The station's digital signal is multiplexed:

Subchannels of WSWF-LD [9]
Channel Res. Aspect Short nameProgramming
10.1 480i 16:9 DiyaTV Diya TV
10.2OrangeLocal (PEG)
10.3Vision
10.4MasShow Novelisima
10.5ACETV[Blank]
10.6Antenna Antenna TV
10.7 720p PurplTVPurple TV
10.8480iOANPlus One America Plus
10.9AWEPlus AWE Plus
10.10JTV Jewelry Television
10.11HSN HSN
10.12QVC QVC

References

  1. ↑ "Facility Technical Data for WSWF-LD". Licensing and Management System. Federal Communications Commission.
  2. ↑ Strother, Susan G. (December 26, 1988). "Low-power TV moving into market". The Orlando Sentinel. Orlando, Florida. p. Central Florida Business 5. Retrieved January 16, 2024– via Newspapers.com.
  3. ↑ Oliver, Lance (December 22, 1988). "Tourists get their own TV channel". The Orlando Sentinel. Orlando, Florida. pp. D-1, D-13 . Retrieved January 16, 2024– via Newspapers.com.
  4. 1 2 Tin, Annie (February 19, 1992). "Nameys switch to plans for local TV station". The Orlando Sentinel. Orlando, Florida. pp. Osceola 1, 4 . Retrieved January 16, 2024– via Newspapers.com.
  5. ↑ Strother, Susan G. (December 8, 1990). "Tourist TV focuses on new player entering market: Channel 19 plans to liquidate". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-7 . Retrieved January 16, 2024– via Newspapers.com.
  6. ↑ Tin, Annie (December 8, 1990). "Tourist TV focuses on new player entering market: Visitel Network plans to sign on in January". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-6 . Retrieved January 16, 2024– via Newspapers.com.
  7. ↑ Stutzman, Rene (January 17, 1994). "Sending a low-power signal: Growth in TV segment explodes despite financial challenges". The Orlando Sentinel. Orlando, Florida. pp. Central Florida Business 14, 15 . Retrieved January 16, 2024– via Newspapers.com.
  8. ↑ "FCCInfo Results".
  9. ↑ "Digital TV Market Listing for WSWF". RabbitEars . Retrieved May 6, 2025.
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