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Broadcast area | Burlington-Plattsburgh area |
Frequency | 102.3 MHz |
Branding | Rock 102.3 |
Programming | |
Format | Mainstream rock |
Ownership | |
Owner |
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WIFY, WIXM | |
History | |
First air date | April 1970 (as WWSR-FM) |
Former call signs |
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Call sign meaning | former call sign of WIXM (103.3 FM), which was formerly branded "MP103" |
Technical information [2] | |
Licensing authority | FCC |
Facility ID | 34811 |
Class | C3 |
ERP | 20,000 watts |
HAAT | 111 meters (364 ft) |
Transmitter coordinates | 44°45′53.1″N73°35′14.5″W / 44.764750°N 73.587361°W |
Repeater(s) |
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Links | |
Public license information | |
Webcast | Listen live (via TuneIn) |
Website | rock1023fm |
WWMP (102.3 FM) is a radio station licensed to Grand Isle, Vermont, and serves the Burlington-Plattsburgh area. The station is owned and operated by Radio Broadcasting Services, Inc. It airs a mainstream rock music format known as "Rock 102.3". Its programming is also simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier, and separately-owned WKAF (1420 AM) in St. Albans.
WWMP has an effective radiated power (ERP) of 20,000 watts. While the station is licensed to a community in Vermont and has its studios and offices on Watertower Circle in Colchester, its transmitter is on Beartown Road in Beekmantown, New York, about ten miles north of Plattsburgh. [3]
The station first signed on in April 1970 as WWSR-FM, the sister station of 1420 WWSR. [4] Its format was adult contemporary music using the automated "Hit Parade" service, calling itself "Stereo 102". In the late 1970s, it dropped AC in favor of country music, using the call letters WLFE.
The station flipped from country music to Christmas music in November 2008, and on December 29, 2008, the station moved to active rock as Rock 102 "Pure Rock Radio" to go up against alternative rock station 99.9 WBTZ in nearby Plattsburgh, New York. [5]
In January 2009, the station added The Todd and Tyler Radio Empire , a syndicated talk show based out of Omaha, Nebraska, to its morning schedule.
On March 1, 2010, WLFE-FM changed its call letters to WIER and rebranded as "102.3 The Wire". [1]
WIER switched to hot adult contemporary as "Mix 102.3" on March 30, 2012. [6] The station played only a few 1980s hits, much like its rival WEZF. On August 13, 2012, the station changed its call sign to WIXM.
On September 12, 2024, the mainstream rock format of WWMP (103.3 FM) moved to WIXM; the two stations would swap call signs on September 18. With the move, the station also inherited WWMP's simulcast on WSKI (1240 AM and 93.3 FM) in Montpelier. [7]
The Point is a radio network operating in the state of Vermont. The flagship station is WNCS in Montpelier, which signed on in 1977. It was started by Jeb Spaulding who later served as Chancellor of the Vermont State Colleges, State Treasurer of Vermont, and Secretary of Administration under Vermont Governor Peter Shumlin. Although at that time there was no designated adult album alternative format, The Point's programming format has been solidly adult album alternative/progressive rock for its entire history.
WJKS is a commercial FM radio station in the Champlain Valley of northern New England, in the United States. WJKS broadcasts a country music radio format, simulcast with 100.9 WWFY in Berlin, Vermont. The two stations are owned by Great Eastern Radio. WJKS serves the Burlington–Plattsburgh media market, while WWFY serves Barre–Montpelier.
WBTZ is a commercial FM radio station in Plattsburgh, New York, and serving the Plattsburgh area, the Burlington, Vermont metropolitan area and Greater Montreal. The station is owned by Hall Communications, and airs an alternative rock radio format. On-air personalities include Pete Powers, Mays, and Johnny Utah. The station also plays the syndicated show Alternative Soundcheck.
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WEAV is an English-language American radio station in Plattsburgh, New York, with studios in Colchester, Vermont. The station broadcasts a sports format.
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WEXP is a commercial FM radio station licensed to Westport, New York, and serving the Burlington-Plattsburgh radio market in the Champlain Valley. WEXP programs adult alternative hit music and is owned by Sun Signals LLC. It calls itself "Farm Fresh Radio." The studios are in Bridport, Vermont.
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WSKI is a radio station licensed to serve Montpelier, Vermont, United States. It is owned by Galloway Communications, Inc., a subsidiary of Bedford, New Hampshire-based Northeast Broadcasting. It airs a mainstream rock format as a simulcast of WWMP.
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WZBK is a radio station licensed to serve Keene, New Hampshire, United States. The station is owned by Saga Communications and licensed to Saga Communications of New England, LLC. It airs a classic hits format, simulcast with WKVT-FM (92.7) in Brattleboro, Vermont, and also heard on FM translator W272DZ (102.3) in Keene.
WYPZ is an AM radio station broadcasting an urban gospel format. Licensed to Macon, Georgia, US, the station serves the Macon area.
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KBXT is a radio station broadcasting an Urban Contemporary music format. Licensed to Wixon Valley, Texas, United States, the station is currently owned by Brazos Valley Communications, Ltd. and features programming from American Urban Radio Networks. The station's studios are located in Bryan and its transmitter is located south of Hearne, Texas.
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