Waterfall is the debut studio album,and the second charity album by South Korean rapper,singer,songwriter,record producer and dancer B.I. It was released on June 1,2021,by IOK Music X 131 Label,and distributed by Dreamus.[1] The album contains 12 songs including the lead single "Illa Illa",all written and co-composed by B.I.[2]Waterfall tells a condensed story of B.I's year-and-a-half-long hiatus from his perspective.[3]
Waterfall is B.I's second donation project,the first being Midnight Blue (Love Streaming),with all of the copyright fees,music and album sales,and content revenue generated after the album's release being donated to the emergency relief of "Basic for Girls",conducted by the International Relief Development (NGO) World Vision. The "Basic for Girls" project aims to improve women's restroom facilities in Zambia,Africa,and provide sanitary napkins to support women's health.[4]
Background
On May 7,2021,131 Label announced the release schedule for the highly anticipated comeback of B.I as a solo artist,6 years after debuting as the leader of iKon. This included a global single,"Got It Like That",featuring Destiny Rogers and Tyla Yaweh (released on May 14,2021),and his first full-length album,Waterfall (released on June 1,2021).[5][6] The 12-track full-length record,Waterfall,is written and composed by B.I,with collaborations from other producers on compositions and arrangements.[2] The album features K-pop vocalist Lee Hi (on "Daydream") and rapper Tablo of Epik High (on "Stay"). A cinematic music video for the title track "illa illa" was also released alongside the album.[7]
"I wrote the song wishing that it could provide comfort to those that listen to it. Everyone has their own struggles whether it be with relationships,work,family,loneliness," B.I stated of "Illa Illa" in a press release. "As much as it can seem difficult at the time,there is a beach in the distance. To remember that every chapter that closes just means that a new chapter is about to begin."[7]
"This album is an expression of my past,my present and my future. That every ending has a new beginning," said B.I speaking about Waterfall in an interview.[8]
Release and promotion
All the promotions before the release were handled through the social media accounts of 131 Label and IOK Music. On May 17,2021,at midnight KST,B.I's team released a detailed "plan poster" that outlined what fans can expect in the weeks leading up to his comeback.[9] This included a live film and performance film for the intro track of the album titled "Waterfall" and short video teaser films for all the other 10 tracks in the album,excluding the title track. In addition,title and concept posters,a lyric mood film,and an M/V spoiler commentary video were released for the title track "illa illa". B.I then held a live broadcast via YouTube,1 hour prior to the new album release.[10]
The album was released to digital music and streaming platforms on June 1,2021,[11] along with the music video for "illa illa".[12] The album's CDs were made available for pre-order prior to the album release,and were released on June 1,2021,as well. Two different versions of the CDs are available,Waterfall and Seaside.
On July 5,officially imported edition of Waterfall CDs were released in Japan,with official Japanese lyrics. Two different versions of the CDs are available,Waterfall and Seaside.[13]
On August 11,131 Label announced a limited edition LP. The pre-order period started on August 13,2021,and ended on August 22,2021. The LP was officially released on December 22,2021.[14]
On October 3,2021,B.I held his first-ever concert,titled "131 Live Presents:B.I First Online Concert",during which he gave a live performance of all the songs from Waterfall.[15]
Philanthropy
On September 17,2021,it was reported that B.I has pledged to donate all the proceeds of the generated music and copyright fees,not only from his single album Midnight Blue (Love Streaming),but also from his first full-length album Waterfall to World Vision (a humanitarian aid,development,and advocacy organization). B.I decided to conduct a "monthly donation project",and set up a detailed plan to continuously donate the entire amount of copyright fees,music and album sales,and content revenue generated after the release of the albums,up to 60 years after his death.[4]
This donation will be donated to the "Basic for Girls" project,a project that aims to improve the poor environment,such as the construction of women's restrooms for women's human rights in Zambia,Africa,and support for sanitary napkins.
NME praised the album Waterfall,stating "B.I may have once reached his lowest,but this self-proclaimed waterfall has since been able to smoothen out the ground beneath him and start anew,from creating his own label to making a triumphant return to the music scene with Waterfall. Though he does not claim to be a one-man island;in the songs,there is also an underlying sense of gratitude and appreciation for those who supported and stood by him."[3]
Time magazine included B.I's title track,"Illa Illa",on its list of "The Best K-Pop Songs of 2021 So Far",stating "with the breadth and depth of emotions he conveys,B.I. shows he's as much a storyteller as he is a songwriter."[16]Time also picked the album,Waterfall,as one of the ten best K-pop albums of 2021.[17]
"Illa Illa" was featured on Teen Vogue's "Best New Music Friday" for the week of June 4,2021.[18]MTV News included the single in its "Bop Shop" selection for the same week,calling it a song "about beaches" that "is definitely not your classic Song of the Summer," as the track "balances melancholy,emotional lyrics with an upbeat melody bound to get stuck in your head."[19] The intro track "Waterfall",where B.I "explores the benefits of owning up and moving on," was also listed among the publication's favorite K-pop B-sides of 2021.[20]
Commercial performance
In South Korea,Waterfall debuted at No. 6 on the Gaon Album Chart.[21] In Japan,the album debuted at No. 8 on the Billboard Japan download albums chart,No. 16 on Oricon's weekly digital album chart and No. 44 on Oricon's weekly album chart.[22][23]
The official music video of B.I's title track "Illa Illa" surpassed 12.7 million views on YouTube,within the first 24 hours of its release. With this,B.I broke the record for the most viewed male solo artist debut M/V within the first 24 hours.[24]
↑ Hong, Hye-min (May 17, 2021). "비아이, 첫 정규는 'WATERFALL'...본격 컴백 시동"[B.I, the first full-length album 'WATERFALL'. Full-fledged comeback start.]. Hankook Ilbo (in Korean). Archived from the original on June 12, 2021. Retrieved June 12, 2021.
↑ Hwang, Hye-jin (June 1, 2021). "'컴백' 비아이 "이하이·타블로, 피처링 부탁 흔쾌히 받아줘…진심 감동""['Comeback' B.I, "Lee Hi, Tablo gladly accepted my featuring request. I'm so touched."]. Newsen (in Korean). Archived from the original on June 12, 2021. Retrieved June 12, 2021.
↑ Park, Sang-woo (June 1, 2021). "[알쓸신곡] "외롭고 미숙한 나"…비아이, '해변'에 담은 심경"[(New Song) "Lonely and inexperienced me." B.I, how you feel about the "beach".]. Ilgan Sports (in Korean). Archived from the original on February 17, 2023. Retrieved February 17, 2023.
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