When I Was Born for the 7th Time

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When I Was Born for the 7th Time
WhenIWasBornForThe7thTime.jpg
Studio album by
Released8 September 1997
Studio657 Holloway Road, London
Eastcote Studios, London
Sun Plantation, San Francisco
West Orange Studios, Preston, Lancashire
Genre
Length54:12
Label Wiiija
Producer Tjinder Singh, Dan the Automator, Daddy Rappaport
Cornershop chronology
Woman's Gotta Have It
(1995)
When I Was Born for the 7th Time
(1997)
Handcream for a Generation
(2002)

When I Was Born for the 7th Time is the third studio album by the English indie rock band Cornershop, released on 8 September 1997 by Wiiija. The album received high acclaim from music critics and features the international hit single "Brimful of Asha".

Contents

Recording and release

When I Was Born for the 7th Time was recorded over a period of approximately two months. [3] Singer and guitarist Tjinder Singh described the recording process as "very intense. There was a lot of smoking going on, it was a very relaxed time, and very enjoyable all the way through. At the end, our engineer had to go for medical assistance. He got freaked out. He smoked so much and then he stopped and he went loopy. He was on medication. His body couldn't take it." [3] The album was released on 8 September 1997 by the independent record label Wiiija. [4] The song "Brimful of Asha" was released as a single and became an international hit. The track "Candyman" was used in a Nike commercial featuring LeBron James, while "Good Shit" was featured in a commercial for Target with the chorus being altered to read "Good Stuff ..."; in the single release and in the video played on MTV Europe the title was "Good Ships". As of February 2002, the album has sold 198,000 copies in the U.S. according to Nielsen SoundScan. [5]

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic Star full.svgStar full.svgStar full.svgStar full.svgStar half.svg [4]
Chicago Tribune Star full.svgStar full.svgStar full.svgStar full.svg [6]
Christgau's Consumer Guide A [7]
Entertainment Weekly B [8]
The Guardian Star full.svgStar full.svgStar full.svgStar full.svgStar full.svg [9]
NME 6/10 [10]
Rolling Stone Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [11]
The Rolling Stone Album Guide Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [12]
Select 4/5 [3]
Spin 9/10 [13]

When I Was Born for the 7th Time received high acclaim from music critics. Writing for Rolling Stone , Neva Chonin opined that the album "is a cohesive, finely crafted LP in which the last album's low-fi funk expands into low, fat grooves, and Singh's pancultural, anti-racist lyrics become more sophisticated but no less impassioned." [11] Robert Christgau of The Village Voice called it "an international pop so seamless that its fusion of alt-rock, Punjabi melody, hip hop, and what-all is subsumed into its own song-based catchiness". [14] In 1998, the album was ranked at number three in The Village Voice 's Pazz & Jop critics' poll for 1997. [15] Similarly, Spin journalists placed the album at number one in their list of Top 20 Albums of the Year. [16] In 2000, Q magazine placed the album at number 68 in its list of 100 Greatest British Albums. [17] The album was also included in the book 1001 Albums You Must Hear Before You Die . [18]

Track listing

All tracks are written by Tjinder Singh unless otherwise noted.

No.TitleWriter(s)Length
1."Sleep on the Left Side" 4:06
2."Brimful of Asha" 5:17
3."Butter the Soul" 3:19
4."Chocolat" 1:24
5."We're in Yr Corner" 5:47
6."Funky Days Are Back Again" 3:41
7."What Is Happening?" Tjinder Singh, Ben Ayres2:15
8."When the Light Appears Boy" (featuring Allen Ginsberg) Allen Ginsberg, Tjinder Singh 2:41
9."Coming Up" 1:03
10."Good Shit" 4:40
11."Good to Be on the Road Back Home" (with Paula Frazer) 5:45
12."It's Indian Tobacco My Friend" 4:51
13."Candyman" (with Justin Warfield) Larry Coryell, Tjinder Singh 3:49
14."State Troopers" 3:07
15."Norwegian Wood (This Bird Has Flown)" John Lennon, Paul McCartney 2:27

Personnel

Credits are adapted from the album's album notes. [19]

Charts

Chart performance for When I Was Born for the 7th Time
Chart (1997–1998)Peak
position
Australian Albums (ARIA) [20] 81
New Zealand Albums (RMNZ) [21] 12
Scottish Albums (OCC) [22] 22
Swedish Albums (Sverigetopplistan) [23] 60
UK Albums (OCC) [24] 17

Certifications

Certifications for When I Was Born for the 7th Time
RegionCertification Certified units/sales
United Kingdom (BPI) [25] Gold100,000^

^ Shipments figures based on certification alone.

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  2. "New on CD". The Burlington Free Press: 53. 1 January 1998. Retrieved 4 November 2022. On their third full-length release, Djinder Singh and the lads in Cornershop have made a nearly-perfect avant-pop album of transnational scope...
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  20. Ryan, Gavin (2011). Australia's Music Charts 1988–2010 (PDF ed.). Mt Martha, Victoria, Australia: Moonlight Publishing. p. 66.
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