The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers into distinct divisions, or "brands". The promotion's wrestlers are assigned to a brand via the annual WWE Draft and exclusively perform on that brand's weekly television show, with some exceptions. Throughout its history, WWE has utilized the brand extension twice. The first brand split occurred from 2002 to 2011, while the ongoing second began in 2016.
WrestleMania 23 was the 23rd annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown!, and ECW brand divisions. The event took place on April 1, 2007, at Ford Field in Detroit, Michigan. It was the second WrestleMania to take place in the Detroit metropolitan area. It was also the first WrestleMania to feature the ECW brand following its establishment as WWE's third brand in May 2006. It is the highest grossing PPV event in professional wrestling history.
The 2006 Survivor Series was the 20th annual Survivor Series professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown!, and ECW brand divisions. The event took place on November 26, 2006, at the Wachovia Center in Philadelphia, Pennsylvania. It was the first Survivor Series to include the ECW brand.
WrestleMania 25 was the 25th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on April 5, 2009, at Reliant Stadium in Houston, Texas. It was the second WrestleMania held in Houston; the first was WrestleMania X-Seven at the Reliant Astrodome, which was held in April 2001. It was also the last WrestleMania to feature the ECW brand and the first WrestleMania of the PG Era.
The 2008 SummerSlam was the 21st annual SummerSlam professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on August 17, 2008, at Conseco Fieldhouse in Indianapolis, Indiana. It was the first PPV of the PG Era, though it still prominently featured rivalries from the previous Ruthless Aggression era. The transition into the PG Era was more noticeable on the next episode of Monday Night Raw. It was also the first SummerSlam PPV broadcast in high definition. It would be the last Summerslam to take place in a location other than Los Angeles or New York until 2019.
The 2008 One Night Stand was the fourth annual and final One Night Stand professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on June 1, 2008, at the San Diego Sports Arena in San Diego, California. One Night Stand was discontinued and replaced by the similarly hardcore-themed Extreme Rules in 2009.
The 2008 Unforgiven was the 11th annual and final Unforgiven professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on September 7, 2008, at the Quicken Loans Arena in Cleveland, Ohio. In 2009, Unforgiven was replaced by Breaking Point.
The 2008 No Way Out was the 10th No Way Out professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on February 17, 2008, at the Thomas & Mack Center in the Las Vegas suburb of Paradise, Nevada.
The 2008 Backlash was the 10th Backlash professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on April 27, 2008, at the 1st Mariner Arena in Baltimore, Maryland. The concept of the pay-per-view was based around the backlash from WrestleMania XXIV.
The 2008 Night of Champions was the second annual Night of Champions professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on June 29, 2008, at the American Airlines Center in Dallas, Texas. While it was the second Night of Champions event, it was the first to be promoted solely under the Night of Champions name as the first event was a cross-promotional event with Vengeance called Vengeance: Night of Champions; Night of Champions subsequently replaced Vengeance. As per the theme of the event, every match on the card was contested for one of WWE's eight then-active championships; three were won and five were retained.
The 2008 Great American Bash was the fifth annual Great American Bash professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE), and 19th Great American Bash event overall. It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on July 20, 2008, at the Nassau Veterans Memorial Coliseum in Uniondale, New York. It was the final Great American Bash PPV to be held under the full name of "The Great American Bash", as in 2009, the event's title was truncated to The Bash. It was the final PPV of the Ruthless Aggression Era, as WWE programming became PG two days after the event. As such, it was also the final WWE PPV to have a TV Parental Guidelines rating of TV-14 until The Horror Show at Extreme Rules in 2020.
The 2008 Survivor Series was the 22nd annual Survivor Series professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on November 23, 2008, at the TD Banknorth Garden in Boston, Massachusetts. This is the second event to take place in Boston, the first one since 1993. The event's card consisted of six professional wrestling matches. The event received 319,000 pay-per-view buys, less than the previous year's event. It was also the first Survivor Series PPV broadcast in high definition.
The 2008 No Mercy was the 11th No Mercy professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on October 5, 2008, at the Rose Garden in Portland, Oregon. It is one of only two WWE pay-per-view events to be held in the state of Oregon, the other being Unforgiven in 2004. No Mercy was replaced by Hell in a Cell in 2009; however, after eight years, No Mercy was reinstated in 2016.
The 2009 Royal Rumble was the 22nd annual Royal Rumble professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on January 25, 2009, at the Joe Louis Arena in Detroit, Michigan. As has been customary since 1993, the Royal Rumble match winner received a world championship match at that year's WrestleMania. For the 2009 event, the winner received their choice to challenge for either Raw's World Heavyweight Championship, SmackDown's WWE Championship, or the ECW Championship at WrestleMania 25.
The 2009 No Way Out was the 11th No Way Out professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on February 15, 2009, at the KeyArena in Seattle, Washington. It was the final No Way Out held until 2012 as No Way Out's February slot would end up being replaced by Elimination Chamber in 2010.
John Morrison and The Miz were an American professional wrestling tag team in WWE.
The 2010 Royal Rumble was the 23rd annual Royal Rumble professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on January 31, 2010, at the Philips Arena in Atlanta, Georgia. As has been customary since 1993, the Royal Rumble match winner received a world championship match at that year's WrestleMania. For the 2010 event, the winner received their choice to challenge for either Raw's WWE Championship, SmackDown's World Heavyweight Championship, or the ECW Championship at WrestleMania XXVI—this was the last Royal Rumble in which the ECW Championship was an option as the ECW brand was disbanded in February, also deactivating the title, thus also being WWE's last PPV to include the ECW brand.
The 2009 Bragging Rights was the inaugural Bragging Rights professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on October 25, 2009, at the Mellon Arena in Pittsburgh, Pennsylvania and was the final WWE pay-per-view event held there before being replaced by the new Consol Energy Center, renamed to the PPG Paints Arena, in 2010. Bragging Rights replaced WWE's previously annual event, Cyber Sunday. Six matches were featured on the card.
The 2009 TLC: Tables, Ladders & Chairs was the inaugural TLC: Tables, Ladders & Chairs professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw, SmackDown, and ECW brand divisions. The event took place on December 13, 2009, at the AT&T Center in San Antonio, Texas. It replaced WWE's previously annual December PPV, Armageddon. It was the only TLC event to feature the ECW brand, as it was disbanded in February 2010.
2007 in professional wrestling describes the year's events in the world of professional wrestling championship.
