30 Hours

Last updated
"30 Hours"
Promotional single by Kanye West
from the album The Life of Pablo
ReleasedFebruary 12, 2016
Recorded2015
Genre
Length5:23
Label
Songwriter(s)
Producer(s)

"30 Hours" is a song by American rap musician Kanye West, featuring backing vocals from Andre 3000, that lies on West's seventh studio album The Life of Pablo (2016). [1] The track was released as a promotional single from the album as part of West's GOOD Fridays program.

Contents

Composition and lyrics

"30 Hours" heavily samples the 1986 track "Answers Me" by Arthur Russell. [2] The song also includes a sample of drums from the 1973 single "Joy" by Isaac Hayes. [3]

The album version has an outro similar to that of "Last Call" from West's debut studio album The College Dropout (2004). [4] By the time that all the changes had been made to The Life of Pablo in June 2016, the track had been crafted by West to sound like the original version. [5]

The song interpolates Nelly singles "E.I." and "Hot in Herre". [6]

Release

Prior to the release of the song, "Real Friends" and "No More Parties in LA" had already been released for streaming as part of the GOOD Fridays program. The track was released as a promotional single just like they were, so West made it solely available for free streaming on SoundCloud instead of sites like iTunes or Amazon Music where it had to be paid for. [7] "30 Hours" went on to be removed from SoundCloud, despite the two promotional singles "Facts" and "No More Parties in LA" still being available on the site. [8]

The Life of Pablo was scheduled to be titled "Waves" at one point and the track was set to be a part of Act 2 on one of the track lists for the album. [9] On the day that the song was released, West announced via Twitter that the featuring album was being mastered and set for release later on in the day, alongside promotion of the single – however, the release was delayed by two days due to Chance the Rapper fighting to keep the track "Waves" as part of it. [10] [11] Two days after The Life of Pablo's release, West tweeted out thanks to Drake for helping him write "30 Hours" along with "Father Stretch My Hands, Pt. 1" and also promised more music with both Drake and Future. [12]

Recording

Photography of background vocalist Andre 3000 in the studio alongside other rappers with West working on the album was posted on 2 Chainz's Instagram in January 2016. [13] When Andre was on his way to the studio in Los Angeles, he decided to bring a random Uber passenger with him. [14] Andre revealed that he was expecting to drop a guest verse on "30 Hours" and that others expected one from him, though the collaboration fell through. [15]

Critical reception

The song received praise by music critics. When reviewing The Life of Pablo for Rolling Stone , Rob Sheffield viewed "30 Hours" as "the most stunning track here". [16] Gavin Haynes of NME described West's sampling of "Answers Me" in the track as where "he pulls off the most masterful of these high-low art juxtapositions". [17]

Commercial performance

Upon the release of The Life of Pablo, the song debuted at number 6 on the US Billboard Bubbling Under R&B/Hip-Hop Singles chart and remained on it for a total of two weeks. [18]

Credits and personnel

Credits adapted from West's official website. [19]

Charts

Chart (2016)Peak
position
UK Singles (Official Charts Company) [20] 143
US Bubbling Under R&B/Hip-Hop Singles ( Billboard ) [21] 6

Certifications

RegionCertification Certified units/sales
United States (RIAA) [22] Gold500,000

Sales+streaming figures based on certification alone.

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