777 (Latto album)

Last updated
777
Latto - 777 album cover.png
Studio album by
Latto
ReleasedMarch 25, 2022
Recorded2020–2022
Length32:54
Label
Producer
Latto chronology
Queen of da Souf
(2020)		777
(2022)
Singles from 777
  1. "Big Energy"
    Released: September 24, 2021
  2. "Soufside"
    Released: November 5, 2021
  3. "Wheelie"
    Released: March 11, 2022
  4. "Sunshine"
    Released: April 26, 2022

777 is the second studio album by American rapper and singer Latto. It was released through RCA Records and Streamcut on March 25, 2022. The album features guest appearances from 21 Savage, Lil Wayne, Childish Gambino, Lil Durk, Nardo Wick, and Kodak Black. Production was handled by Sonny Digital, Dr. Luke, FnZ, JetsonMade, D.A. Got That Dope, and Pharrell Williams, among others. It serves as the follow-up to her debut album, Queen of da Souf (2020). [1]

Contents

Background

In an interview with Complex , Latto said that she was experimenting with various sounds and genres on the album to showcase her versatility, including pop, R&B, trap, and rhythmic vibes. [2] She said that she had started working on it right after her previous album, Queen of da Souf (2020), and recorded the first song from the album in that year. She also explained why she chose the title of the album:

Seven is God's number, so it just started with that. From a younger age, seven has always been my favorite number. And then triple—it triumphs 666, or overcomes 666. It became a part of my brand when I changed my name to Latto in reference to the lottery and casino, hitting the jackpot is 777. But it already had a meaning to me. It just somehow aligned with my career.

About a week before the album was released, she sat down for an interview with The Breakfast Club , in which she claimed that a male artist who is featured on a song from the album tried to engage in sexual activity with her and make it hard for her to clear a sample on it. Fans assumed that it was Kodak Black, considering previous comments he had made related to the topic, but he later denied that it was him and Latto also denied that it was 21 Savage. [3]

Release and promotion

Latto announced the album and its release date alongside its cover art on March 14, 2022. [4] She revealed the tracklist one week later, on March 21, 2022. [5]

Singles

The lead single of the album, "Big Energy", was released on September 24, 2021. [6] The second single, "Soufside", was released on November 5, 2021. [7] The third single, "Wheelie", which features Atlanta-based rapper 21 Savage, was released on March 11, 2022. [8] "Sunshine", which features Lil Wayne and Childish Gambino, impacted US rhythmic contemporary radio on April 26, 2022, as the album's fourth single. [9]

Music and lyrics

AllMusic wrote that Latto covers "the standard range of topics" such as "bedroom bragging" on "Wheelie" and "getting money and demolishing enemies" on "Trust No Bitch". It also noted that most of the songs are trap while Latto tries out different genres on some songs. "Sunshine" blends trap drums with gospel vocals. "Like a Thug" is R&B while "Real One" and "Big Energy" are pop. [10]

Critical reception

Professional ratings
Review scores
SourceRating
AllMusic Star full.svgStar full.svgStar full.svgStar half.svgStar empty.svg [10]
Clash 8/10 [11]
NME Star full.svgStar full.svgStar full.svgStar full.svgStar empty.svg [12]
Pitchfork 6.5/10 [13]

Writing for Clash , Ana Lamond felt that "the tracklist weaves through Big Latto, the signature hard-hitting persona, whilst turning to the more sensual, R&B production that lends itself to a vulnerability" and "there's a sense that the riser is leaning into an increasingly diverse approach, welcoming a pop-centric commercial appeal", adding that "777 is daring and ambitious, paving the way for Latto's fortunes as she embraces the spheres outside of Atlanta rap" and "at the end of the day, she's got it tatted on her wrist...". [11] Jordan Bassett of NME opined that "away from the Billboard -bothering singles, Alyssa Stephens [referring to Latto by her real name] dials down the braggadocio and dials up the introspection, though the overall mood is buoyant" and "it's a record that meets Stephens on the other side of criticism that has dogged her since she introduced her unintentionally offensive former moniker, Mulatto, as an eventual winner of reality show The Rap Game in 2016". [12]

Pitchfork music critic Tyra Nicole Triche stated that "777 proves that Latto is a formidable force, though there's still work to do to realize her full potential" and "if she hasn't quite nailed down a winning sound, she's willing to take some big gambles". [13] Tom Breihan of Stereogum wrote that 777 is "a sharp and canny piece of pop-rap". He noted that the album is "total major-label product" with all of the tracks sounding like "potential singles" because Latto is trying to make hits. He concluded that it is "pretty entertaining, in its low-stakes, low-commitment kind of way". [14]

Mid-year lists

777 on mid-year lists
PublicationListRankRef.
Rolling Stone Best Albums of 2022 So Far30
Consequence The 12 Rap Albums of 2022 (So Far)12

Year-end lists

PublicationListRankRef.
HuffPost 12 Best Albums of 2022— [17]
Rolling Stone 100 Best Albums of 202276 [18]
25 Best Hip-hop Albums of 202213 [19]

Track listing

777
No.TitleWriter(s)Length
1."777 Pt. 1"
1:20
2."777 Pt. 2"
  • Stephens
  • Jaucquez Lowe
  • Diego Avendano
  • Joel Banks
  • Taylor Banks
2:03
3."Wheelie" (featuring 21 Savage)
2:50
4."Big Energy"
2:53
5."Sunshine" (featuring Lil Wayne and Childish Gambino)
3:26
6."Like a Thug" (featuring Lil Durk)
2:52
7."It's Givin"
2:33
8."Stepper" (featuring Nardo Wick)
  • Stephens
  • Donald
  • D. Clemons
  • Horace Walls III
  • Ernest Adams
  • Abdallah Ahmad
  • Jeffrey Shannon
2:28
9."Trust No Bitch"
2:34
10."Bussdown" (featuring Kodak Black)
2:46
11."Soufside"
1:51
12."Sleep Sleep"
2:51
13."Real One"
2:27
14."Big Energy (Remix)" (with Mariah Carey featuring DJ Khaled)
  • Stephens
  • Lowe
  • Belew
  • Frantz
  • Gottwald
  • Hammers
  • A1 LaFlare
  • Oliver
  • Stanley
  • Thomas
  • Weymouth
  • Mariah Carey
3:01
Total length:35:55

Notes

Personnel

Charts

Related Research Articles

<span class="mw-page-title-main">Donald Glover</span> American entertainer (born 1983)

Donald McKinley Glover Jr., also known by his stage name Childish Gambino, is an American actor, comedian, singer, rapper, writer, director, and producer. After working in Derrick Comedy while studying at New York University, Glover was hired at age 23 by Tina Fey to write for the NBC sitcom 30 Rock. He later rose to fame for portraying college student Troy Barnes on the NBC sitcom Community from 2009 to 2014. From 2016 to 2022, Glover starred in the FX series Atlanta, which he created and occasionally directed. For his work on Atlanta, Glover won various accolades, including two Primetime Emmy Awards and two Golden Globe Awards.

Trap is a subgenre of hip hop music that originated in the Southern United States, with lyrical references to trap starting in 1991 but the modern sound of trap appearing in 1999. The genre gets its name from the Atlanta slang term "trap house", a house used exclusively to sell drugs. Trap music uses synthesized drums and is characterized by complex hi-hat patterns, tuned kick drums with a long decay, and lyrical content that often focuses on drug use and urban violence. It utilizes very few instruments and focuses almost exclusively on snare drums and double- or triple-timed hi-hats.

<i>Sail Out</i> 2013 EP by Jhené Aiko

Sail Out is the debut extended play (EP) by American recording artist Jhené Aiko, released on November 12, 2013 through Def Jam Recordings. It was Aiko's first release under the label after leaving her contract with Sony Music in 2003. After leaving Sony Music, Aiko released her first mixtape Sailing Soul(s) (2011), independently; the mixtape featured appearances from well-known artists and was met with generally positive reviews and was nominated for Best Urban Contemporary Album at the 57th Annual Grammy Awards. . In 2012, Aiko met with American record producer and vice president of A&R at Def Jam No I.D., who ended up signing Aiko to his Artium Records imprint, through Def Jam.

<span class="mw-page-title-main">Metro Boomin</span> American record producer (born 1993)

Leland Tyler Wayne, known professionally as Metro Boomin, is an American record producer. Noted for his critically-acclaimed dark production style, he is regarded as among the most influential producers in modern hip hop and trap music. His frequent collaborators include Future, The Weeknd, Travis Scott, Don Toliver, 21 Savage, Nav, and Gucci Mane.

<span class="mw-page-title-main">Gangsta Boo</span> American rapper (1979–2023)

Lola Chantrelle Mitchell, better known by her stage name Gangsta Boo, was an American rapper. She rose to prominence as a member of Three 6 Mafia, which she joined at the age of 14. After releasing six albums, she left the group and its record label after the release of her second solo album, Both Worlds *69 (2001), due to financial disputes and issues regarding promotion of the album. She subsequently released several solo albums and became known for collaborating with artists such as Eminem, Run the Jewels, La Chat, Latto, GloRilla, Outkast, Foxy Brown, Tinashe, Lil Jon and Yelawolf.

<span class="mw-page-title-main">21 Savage</span> British rapper (born 1992)

Shéyaa Bin Abraham-Joseph, known professionally as 21 Savage, is a British rapper. Born in London and raised in Atlanta, Georgia, he began his recording career in 2013 and released three independent mixtapes to regional acclaim. His breakout project—the collaborative extended play (EP) with record producer Metro Boomin titled Savage Mode (2016)—peaked at number 23 on the Billboard 200. Its lead singles, "X" and "No Heart" both peaked within the top 40 of the Billboard Hot 100. Later that year, he saw further recognition for his guest appearance on Drake's single "Sneakin'". He then signed a recording contract with Epic Records in January 2017.

<span class="mw-page-title-main">A Boogie wit da Hoodie</span> American rapper (born 1995)

Artist Julius Dubose, known professionally as A Boogie wit da Hoodie, is an American rapper, singer, and songwriter. He is signed to Atlantic Records, as well as his own label imprint, Highbridge the Label. His stage name is derived from the character "Ace Boogie" from the 2002 film Paid in Full, and because he was wearing hoodies all the time, friends gave him the nickname "A Boogie wit da Hoodie".

"Monster" is a song by British-American rapper 21 Savage from his second studio album I Am > I Was (2018). The song features actor and rapper Childish Gambino, and was produced by DJ Dahi, Axl Folie, Dave Sava6e, and Tiggi. The song was first previewed on December 16, 2018 on 21 Savage's Instagram and was eventually sent to rhythmic contemporary radio on May 7, 2019.

<span class="mw-page-title-main">Young Nudy</span> American rapper (born 1992)

Quantavious Tavario Thomas, known professionally as Young Nudy, is an American rapper. Based in Atlanta, Georgia, he is best known for his collaborations with his cousin and fellow rapper 21 Savage, as well as record producer Pi'erre Bourne. Thomas signed with RCA Records to release his debut studio album Anyways (2020), which was followed up with Dr. Ev4l (2021), Rich Shooter (2021), EA Monster (2022), and Gumbo (2023). The latter spawned the hit single "Peaches and Eggplants", which peaked within the top 40 of the Billboard Hot 100.

<span class="mw-page-title-main">Latto</span> American rapper (born 1998)

Alyssa Michelle Stephens, known professionally as Latto or Big Latto, is an American rapper from Atlanta, Georgia. She first appeared on Jermaine Dupri's reality television series The Rap Game in 2016, where she was known as Miss Mulatto and won the show's first season, but rejected signing to Dupri's So So Def Recordings label of which was offered as a result.

<span class="mw-page-title-main">Bitch from da Souf</span> 2019 song by Latto

"Bitch from da Souf" is the debut single by American rapper Latto, released in January 2019. Produced by Bankroll Got It, it is the lead single from her second EP Big Latto (2019). The song is considered Latto's breakout hit; its success led to her signing to RCA Records. On December 4, 2019, a remix of the song was released, featuring fellow female rappers Saweetie and Trina, as the lead single from Latto's debut studio album Queen of Da Souf (2020).

<span class="mw-page-title-main">Latto discography</span>

American rapper Latto has released two studio albums, three mixtapes, three extended plays, and 18 singles as a lead artist. In 2019, Latto released the debut single "Bitch from da Souf", which became her first entry on the Billboard Hot 100 following a remix with American rappers Saweetie and Trina and was certified 2× Platinum by the RIAA. The follow-up single "Muwop" featuring Gucci Mane was certified Platinum as well. Both singles preceded her debut studio album, Queen of da Souf, which was released in 2020 and reached number 44 on the Billboard 200. In 2021, Latto released the single "Big Energy" as the lead single from her second studio album, 777, which peaked at number three on the Hot 100. In 2023, Latto's single "Put It on da Floor Again" featuring Cardi B reached number 13 on the Hot 100 and was certified Gold. The same year, she achieved her first number-one hit on the Hot 100 and the Billboard Global 200 with her feature on Jungkook's single "Seven".

<span class="mw-page-title-main">Muwop</span> 2020 single by Mulatto featuring Gucci Mane

"Muwop" is a song by American rapper Latto featuring fellow American rapper Gucci Mane, released through Streamcut and RCA Records on July 30, 2020. Released as the second official single from Latto's debut album Queen of Da Souf, the single was serviced to American rhythmic contemporary radio on August 25, 2020. The song was produced by J. White Did It and heavily samples the 2007 single "Freaky Gurl" by Gucci Mane, taking its instrumental and chorus. The song's title combines Latto's stage name at the time of its release and one of the nicknames used by Gucci Mane, "Guwop". "Muwop" peaked at number four on the Billboard Bubbling Under Hot 100 chart.

<i>Queen of da Souf</i> 2020 studio album by Latto

Queen of da Souf is the debut studio album by American rapper Latto. It was released on August 21, 2020, by RCA Records and Streamcut. The album was supported by four singles: "Bitch from da Souf (Remix)", "Muwop", "On God", and "In n Out" ; alongside two promotional singles: "No Hook" and "He Say She Say". The album features guest appearances from other artists such as 21 Savage and 42 Dugg. The album debuted at number 44 on the Billboard 200. The album's extended version was released on December 11, 2020.

<span class="mw-page-title-main">Coi Leray</span> American rapper and singer (born 1997)

Coi Leray Collins is an American rapper and singer from Hackensack, New Jersey. She began posting music to SoundCloud in 2018, beginning with her debut mixtape, Everythingcoz. After signing a record deal with 1801 Records and Uptown Records, an imprint of Republic Records, Leray released her second mixtape EC2 (2019) and her debut extended play, Now or Never (2020). In 2021, the Lil Durk remix of her single "No More Parties" reached the top 40 of the Billboard Hot 100 and received double platinum certification from the Recording Industry Association of America (RIAA).

<span class="mw-page-title-main">Big Energy</span> 2021 single by Latto

"Big Energy" is a song by American rapper Latto. It was released through Streamcut and RCA Records on September 24, 2021, as the lead single from Latto's second studio album, 777 (2022). It was written by Latto, A1 LaFlare, Jaucquez Lowe, Randall Hammers, Theron Thomas, Dr. Luke, and Vaughn Oliver, with the latter two handling the production. Adrian Belew, Chris Frantz, Steven Stanley, and Tina Weymouth received songwriting credits since the song samples Tom Tom Club's 1981 song "Genius of Love". "Big Energy" has been described as pop and funk-rap.

<span class="mw-page-title-main">Nardo Wick</span> American rapper (born 2001)

Horace Bernard Walls III, known professionally as Nardo Wick, is an American rapper from Jacksonville, Florida. He signed with RCA Records in 2021 and gained mainstream recognition following the commercial release of his single "Who Want Smoke?" in January of that year. The song spawned a remix featuring rappers G Herbo, Lil Durk, and 21 Savage, which peaked at number 17 on the Billboard Hot 100 and received platinum certification by the Recording Industry Association of America (RIAA). His debut studio album, Who Is Nardo Wick? (2021) was released in December of that same year and peaked at number 17 on the Billboard 200.

"Sunshine" is a song by American rapper Latto from her second studio album 777 (2022). It features American rappers Lil Wayne and Childish Gambino. Produced by Ant Clemons, BongoByTheWay, Luke Crowder, and Mike Dean, the song was sent to US rhythmic contemporary radio on April 26, 2022, as the album's fourth single.

<span class="mw-page-title-main">Wheelie (song)</span> 2022 single by Latto featuring 21 Savage

"Wheelie" is a song by American rapper Latto featuring British-American rapper 21 Savage. It was released on March 11, 2022, through RCA Records, as the third single from Latto's second studio album, 777 (2022).

<span class="mw-page-title-main">Lola Brooke</span> American rapper

Shyniece Thomas, known professionally as Lola Brooke, is an American rapper. Born and raised in Brooklyn, New York, Brooke released her breakout single "Don't Play with It" in 2021, which became popular the year after its release through its use on Twitter and TikTok. She was signed to Arista Records in 2023.

References

  1. ↑ Blanchet, Brenton (March 25, 2022). "Stream Latto's New Album '777' f/ Childish Gambino, Lil Wayne, Kodak Black, and More". Complex . Retrieved March 25, 2022.
  2. ↑ McKinney, Jessica (March 24, 2022). "Please Allow Latto to Reintroduce Herself". Complex . Retrieved March 25, 2022.
  3. ↑ Cowen, Trace William (March 23, 2022). "Latto Talks Decision to Speak Out Over Male Artists' Behavior, Says She Kind of Wishes She Didn't Say It". Complex . Retrieved March 25, 2022.
  4. ↑ Zidel, Alex (March 15, 2022). "Latto Announces "777" Album Release Date & Cover Art". HotNewHipHop . Retrieved March 25, 2022.
  5. ↑ Marie, Erika (March 21, 2022). "Latto Drops "777" Tracklist & Fans Think Kodak Black Wouldn't Clear Feature". HotNewHipHop . Retrieved March 25, 2022.
  6. ↑ Grant, Shawn (September 24, 2021). "Latto Delivers Winning Numbers in New "Big Energy" Video". The Source . Retrieved March 25, 2022.
  7. ↑ Cho, Regina (November 5, 2021). "Latto pays homage to her roots in new "Soufside" single". Revolt . Retrieved March 25, 2022.
  8. ↑ Marie, Erika (March 11, 2022). "Latto Taps 21 Savage For Hyped "Wheelie" Single". HotNewHipHop . Retrieved March 25, 2022.
  9. ↑ "Top 40 Rhythmic Future Releases | R&B Song and Hip-Hop Music Release Dates".
  10. 1 2 "777 Review by TiVo Staff". allmusic.com. 8 April 2022. Retrieved 8 April 2022.
  11. 1 2 Lamond, Ana (March 25, 2022). "Latto - 777". Clash . Retrieved March 25, 2022.
  12. 1 2 Bassett, Jordan (March 25, 2022). "Latto – '777' review: 'Queen of da Souf' digs deeper with soul-searching second album". NME . Retrieved March 25, 2022.
  13. 1 2 Triche, Tyra Nicole (April 6, 2022). "Latto: 777 Album Review". Pitchfork . Retrieved April 7, 2022.
  14. ↑ Breihan, Tom (March 30, 2022). "Latto's Weaponized Pop-Rap". Stereogum.
  15. ↑ "The Best Albums of 2022 So Far". Rolling Stone. 2022-06-16. Retrieved 2022-06-23.
  16. ↑ "Top 12 Rap Albums of 2022 (So Far)". Consequence. 2022-06-13. Retrieved 2022-06-23.
  17. ↑ Samuel, Ruth; Evans, Erin; Capewell, Jillian; Finley, Taryn; Niforos, Alexandra (December 7, 2022). "The 12 Best Albums In 2022". HuffPost.
  18. ↑ "The 100 Best Albums of 2022". Rolling Stone. December 1, 2022.
  19. ↑ Ihaza, Jeff; Conteh, Mankaprr; Gee, Andre; Gage, Dewayne; Jordan, Meagan; Reeves, Mosi; Vozick-Levinson, Simon; Dukes, Will (December 15, 2022). "The 25 Best Hip-Hop Albums of 2022". Rolling Stone.
  20. ↑ "Billboard Canadian Albums: Week of April 16, 2022". Billboard. Retrieved April 12, 2022.
  21. ↑ "The Billboard 200: Week of April 9, 2022". Billboard. Retrieved April 5, 2022.
  22. ↑ "Top R&B/Hip-Hop Albums: Week of April 9, 2022". Billboard. Retrieved April 5, 2022.
  23. ↑ "Top R&B/Hip-Hop Albums – Year-End 2021". Billboard. Retrieved December 2, 2022.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.