Big Energy

Last updated
"Big Energy"
Latto - Big Energy.png
Single by Latto
from the album 777
ReleasedSeptember 24, 2021 (2021-09-24)
Recorded
  • 2021
Genre
Length2:54
Label
Composer(s)
Lyricist(s)
Producer(s)
Latto singles chronology
"The Biggest"
(2021)		"Big Energy"
(2021)		"Soufside"
(2021)
Music video
"Big Energy" on YouTube

"Big Energy" is a song by American rapper Latto. It was released through Streamcut and RCA Records on September 24, 2021, as the lead single from Latto's second studio album, 777 (2022). It was written by Latto, A1 LaFlare, Jaucquez Lowe, Randall Hammers, Theron Thomas, Dr. Luke, and Vaughn Oliver, with the latter two handling the production. Adrian Belew, Chris Frantz, Steven Stanley, and Tina Weymouth received songwriting credits since the song samples Tom Tom Club's 1981 song "Genius of Love". "Big Energy" has been described as pop and funk-rap.

Contents

A remix with American singer Mariah Carey featuring DJ Khaled was released on March 28, 2022, with an interpolation of Carey's song "Fantasy", which also heavily samples "Genius of Love". Following the release of the remix, "Big Energy" earned Latto her first top 10 hit on the US Billboard Hot 100, peaking at number three in April 2022. It also hit number one on Billboard’s Hot Rap Songs chart for 2 weeks. Consequently, it became the highest-charting solo song by a female rapper since March 2021. The song also reached the top 10 in Australia and Canada, and top 20 in New Zealand. "Big Energy" became Latto's breakthrough on mainstream radio, and she performed the song live on several television appearances. The live version received a nomination for Best Melodic Rap Performance at the 65th Annual Grammy Awards.

Background and release

In May 2021, Latto released the song "The Biggest" following the announcement of her stage name changing from Mulatto to Latto. [1] Released in September, "Big Energy" was first premiered at the 2021 MTV Video Music Awards, where Latto performed three songs in short segments throughout the show. [2] Latto also promoted the song with performances at the 2021 BET Hip Hop Awards [3] and on Late Night with Seth Meyers . [4] In April 2022, she performed a medley of "Big Energy" and "Sunshine" on The Tonight Show Starring Jimmy Fallon . [5]

Theron Thomas originally wrote "Big Energy" for Cardi B but gave it to Latto instead. [6]

Recording and production

Latto told Billboard that in the lyrics she took the "masculine, trendy 'big dick energy' quote" from social media and made it a concept that all genders can have and take it deeper than just a sexual aspect." Latto added, "I wanted it to be empowering. It's an aura that you carry and a confidence. It's just an overall vibe and when you walk in the room, you have 'big energy' and no one can tell you otherwise". [7] Her A&R representatives first played her the beat during a studio session in Los Angeles, which she felt keen on but perceived it as musically different and "out of [her] comfort zone". Latto described the writing process as a dynamic collaborative effort, collecting different opinions with "people in the room [to] bounce ideas off of each other... talking out loud, playing the beat out loud. It wasn't a sit-down-and-write type of thing... and I was asking the girls in the room, 'What does big energy mean to you?' [8]

The song was produced by Dr. Luke and Vaughn Oliver. The funk-infused [9] [10] pop [11] and pop-rap song [12] heavily samples the 1981 single, "Genius of Love" by Tom Tom Club, one of the most sampled rhythm tracks of the 1980s, particularly within the hip hop and R&B genre. [13] Notable sample uses of that single include Dr. Jeckyl & Mr. Hyde's "Genius Rap" in 1981, Grandmaster Flash and the Furious Five's "It's Nasty" in 1982, Mariah Carey's "Fantasy" in 1995, and The X-Ecutioners' "Genius of Love 2002" in 2002. [14] Latto stated that the sample was a new sound for her that "might cause controversy", but felt confident that its catchiness would bring a new audience and wider fanbase to her career. [8] In another interview, however, Latto declared that she wants to avoid the mainstream public thinking that her music catalogue sounds similar to the pop-leaning "Big Energy", saying that she prioritizes rap music with different composition and that "that's not where [her] heart is". [15]

Critical reception

Melinda Fakuade of Rolling Stone wrote about Latto experimenting with the pop sound, saying it is "a conscious attempt of a creative risk", and perceiving "Big Energy" as "hyper-curated for the TikTok generation". [16] In Clash , Ana Lamond said that the "playful" single channels "colourful nostalgia with a lush, groovy finish," that welcomes a "pop-centric commercial appeal" on the album. [17] Billboard's Rania Aniftos wrote that Latto put a "feminine, empowering spin" on the social media phrase for the "energetic" track. [18] Jordan Bassett from NME wrote that the song is "a dumb, fun summer anthem wrapped up in a squelchy sample" that is "the feel-good highpoint" of the album. [19] Aaron Williams of Uproxx said that the "spunky" track represents a departure from her previously established sound to a "lighthearted" song. [20] In a mixed review, Tom Breihan in Stereogum opined the single "hypercharged" the strategy of using nostalgic beats, and called it a "cynical and obvious hit-chasing attempt", further adding from its "glitzy video" to its "gleaming hooks" is "pure product". [12] Pitchfork 's Tyra Triche thought the song sounds "almost like a jingle", and felt unconvinced by the lyrics and the "bit dated" meme it references. [21] Quincy of Ratings Game Music rated the song 3 out of 5 stars and wrote that it was "too cheesy" for him. [22]

Accolades

Awards and nominations for "Big Energy"
YearOrganizationAwardResultRef(s)
2022 American Music Awards Favorite Rap/Hip Hop Song Nominated [23]
2022 BET Hip Hop Awards Song of the YearWon [24]
2023 Grammy Awards Best Melodic Rap Performance Nominated [25]
2023 iHeartRadio Music Awards Song of the YearNominated [26]
TikTok Bop of the YearNominated
Favorite Use of a SampleNominated
2023iHeartRadio Titanium Award1 Billion Total Audience Spins on iHeartRadio StationsWon [27]

Commercial performance

"Big Energy" debuted at number 88 on the US Billboard Hot 100, for the week dated November 6, 2021, becoming Latto's highest-charting song on the chart since "Bitch from da Souf", which peaked at number 95 in 2020. [28] Supported by the release of the remix, the song reached number three in its 23rd week on the chart, becoming Latto's first top 10 entry. It became the highest-charting solo song by a female rapper since Cardi B's "Up" in March 2021. [29] [30] "Big Energy" spent four weeks in the top five. The song also reached number one on the US Hot R&B/Hip-Hop Songs and Hot Rap Songs, a first for Latto in both of them. [31] [30] It topped each for two weeks.

Latto became the first female rapper since Lizzo (2019) to reach number one on the Radio Songs chart. [32] Latto also became the first female rapper to reach number one on the Mainstream Top 40, Urban, and Rhythmic radio formats with the same song. It marked the sixth song by a female artist to accomplish this, following Mariah Carey's "We Belong Together" (2005), Mary J. Blige's "Be Without You" (2005), Beyoncé's "Irreplaceable" (2006), Alicia Keys' "No One" (2007), and Rihanna's "Rude Boy" (2010). [33] Among component charts, the song became Latto's first top 10 on the US Streaming Songs chart. The track placed at No. 7 on the Billboard year-end chart for 2022.

Music video

The song's video was directed by Arrad. It was released alongside the song. According to Complex , the video "capitalizes on the theme of chance", as the clip's leading man gives it a try at the lottery, while Latto is dancing and singing against a "casino backdrop", and the man gets struck "by what seems to be Cupid's arrow". [34] The concept stems from the Latto/lotto wordplay. [35] The video features a scene of Latto wearing a costume in the colors of a lady beetle, represented in the cover art for the single. [36]

Live performances

Latto first performed "Big Energy" in September 2021, prior to the song's release, at the 2021 MTV Video Music Awards, where she also performed "Bitch from da Souf" and "Muwop". [37] [38] In October 2021, she performed the song at the 2021 BET Hip Hop Awards. [39] In November 2021, Latto made her late-night debut on Late Night with Seth Meyers, performing "Big Energy". [40] In April 2022, Latto performed the aforementioned song and "Sunshine" on The Tonight Show Starring Jimmy Fallon . [41] A month later, Latto performed "Big Energy" at the 2022 Billboard Music Awards. [42]

Personnel

Credits adapted from Tidal. [43]

Charts

Certifications

Certifications for "Big Energy"
RegionCertification Certified units/sales
Brazil (Pro-Música Brasil) [80] Platinum40,000‡
Canada (Music Canada) [81] 3× Platinum240,000‡
New Zealand (RMNZ) [82] Platinum30,000‡
Switzerland (IFPI Switzerland) [83] Gold10,000‡
United States (RIAA) [84] 3× Platinum3,000,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Release history for "Big Energy"
RegionDateFormatLabelRef.
VariousSeptember 24, 2021
 [36]
United StatesOctober 12, 2021 Rhythmic contemporary radio [85]
Urban contemporary radio [86]

Remix

  1. ↑ "Rapper Mulatto Changes Name To Latto". Stereogum. May 21, 2021. Retrieved January 9, 2022.
  2. ↑ Inman, DeMicia (September 13, 2021). "Latto Debuts "Big Energy" During MTV VMAs Extended Stage Performance". Vibe . Retrieved January 9, 2022.
  3. ↑ Inman, DeMicia (October 5, 2021). "Latto Brings "Big Energy" To The 2021 BET Hip Hop Awards Stage". Vibe . Retrieved January 9, 2022.
  4. ↑ "Latto Makes Her Late Night Debut With Seth Meyers". iHeartRadio. November 19, 2021. Retrieved January 9, 2022.
  5. ↑ "Latto Medley on The Tonight Show". Rolling Stone. Retrieved April 11, 2022.
  6. ↑ Inman, DeMicia (April 19, 2023). "Latto's "Big Energy" Was Originally Written For Cardi B Who "Never Got To Hear It"". Vibe .
  7. 1 2 3 Aniftos, Rania (2022-03-26). "Mariah Carey & DJ Khaled to Join Latto on 'Big Energy' Remix". Billboard. Retrieved 2022-03-26.
  8. 1 2 Aniftos, Rania (2022-11-24). "Why Latto Believes Her Latest Hit 'Big Energy' Was Her 'Fate'". Billboard. Retrieved 2022-03-26.
  9. ↑ "Latto Shares Video for New Track "Soufside"". Complex. November 5, 2021.
  10. ↑ "10 New Songs Out Today". Brooklyn Vegan . March 28, 2022.
  11. ↑ Fakuade, Melinda (2022-02-03). "Latto: Atlanta Rapper Talks 'Big Energy,' New Album". Rolling Stone . Retrieved 2022-03-03. The Pop sound
  12. 1 2 "Latto's Weaponized Pop-Rap". 30 March 2022.
  13. ↑ Vincent, Rickey (2004). "Hip-Hop and Black Noise: Raising Hell". In Forman, Murray; Neal, Mark Anthony (eds.). That's the Joint!: The Hip-Hop Studies Reader. London, England: Routledge. p. 559. ISBN   0-203-64219-8.
  14. ↑ "The Number Ones: Mariah Carey's "Fantasy"". Stereogum. 2022-04-04. Retrieved 2022-04-12.
  15. ↑ "Latto Interview". XXL. Retrieved April 11, 2022.
  16. ↑ Fakuade, Melinda (2022-02-03). "Latto: Atlanta Rapper Talks 'Big Energy,' New Album". Rolling Stone . Retrieved 2022-03-03.
  17. ↑ Lamond, Ana (March 25, 2022). "Latto – 777". Clash . Retrieved March 25, 2022.
  18. ↑ "Here Are the Lyrics to Latto's 'Big Energy'".{{cite magazine}}: Cite magazine requires |magazine= (help)
  19. ↑ Bassett, Jordan (March 25, 2022). "Latto – '777' review: 'Queen of da Souf' digs deeper with soul-searching second album". NME . Retrieved March 25, 2022.
  20. ↑ Williams, Aaron (December 8, 2021). "Latto Interview: Cover Story". Uproxx.
  21. ↑ "Latto Album Review". Pitchfork. Retrieved April 11, 2022.
  22. ↑ "Latto Makes Her Name Change Official With The Release Of "Big Energy"". Ratings Game Music. 24 September 2021.
  23. ↑ "2022 American Music Awards: Nominees". abc. October 13, 2022. Archived from the original on November 16, 2022. Retrieved October 13, 2022.
  24. ↑ Minsker, Evan (2022-10-05). "BET Hip Hop Awards 2022: Full Winners List". Pitchfork . Archived from the original on October 7, 2022. Retrieved 2022-10-05.
  25. ↑ "2023 GRAMMY Nominations: See The Complete Nominees List". www.grammy.com. Archived from the original on February 12, 2019. Retrieved 2022-11-15.
  26. ↑ Atkinson, Katie (March 27, 2023). "Here Are the 2023 iHeartRadio Music Awards Winners: Full List". Billboard. Archived from the original on March 28, 2023. Retrieved March 28, 2023.
  27. ↑ Aniftos, Rania (June 20, 2023). "Doja Cat, Ed Sheeran, Jack Harlow & More Earn iHeartRadio Titanium Awards for 1 Billion Spins". Billboard.
  28. ↑ "Billboard Hot 100 – Week of November 6, 2021". Billboard.
  29. ↑ "Latto's 'Big Energy' Reaches Number 3 on Billboard Hot 100". The Source. Retrieved April 11, 2022.
  30. 1 2 Trust, Gary (April 4, 2022). "Glass Animals' 'Heat Waves' Rules Hot 100 For Fifth Week, Latto's 'Big Energy' Leaps to No. 3". Billboard. Retrieved April 4, 2022.
  31. ↑ "Rhythmic Airplay: Week Ending January 1, 2022". Billboard . Retrieved January 11, 2022.
  32. ↑ Trust, Gary (April 25, 2022). "Harry Styles' 'As It Was' Returns to No. 1 on Hot 100, Morgan Wallen's 'Don't Think Jesus' Debuts in Top 10". Billboard. Retrieved April 26, 2022.
  33. ↑ "Latto's "Big Energy" sets radio airplay record". WRMF . April 18, 2022. Retrieved April 18, 2022.
  34. ↑ "Watch Latto's Video for New Track "Big Energy"". Complex. Retrieved January 9, 2022.
  35. ↑ "25 New Songs Out Today". Brooklyn Vegan . September 24, 2021.
  36. 1 2 "Latto Pays Homage To This Major Throwback Hit With New Single, "Big Energy"". Essence . 29 September 2021. Retrieved January 9, 2022.
  37. ↑ Inman, DeMicia (2021-09-13). "Latto Debuts "Big Energy" During MTV VMAs Extended Stage Performance". VIBE.com. Retrieved 2022-07-08.
  38. ↑ Mamo, Heran (2021-09-13). "All the 2021 VMAs Performances Ranked". Billboard. Retrieved 2022-07-08.
  39. ↑ Conteh, Mankaprr (2021-10-06). "6 Takeaways From the 2021 BET Hip Hop Awards". Rolling Stone. Retrieved 2022-07-08.
  40. ↑ "Latto Makes Her Late-Night Performance Debut On 'Late Night With Seth Meyers'". AllHipHop. 2021-11-19. Retrieved 2022-07-08.
  41. ↑ "Watch Latto's 'Tonight Show' Performance of "Sunshine" and "Big Energy"". Complex. Retrieved 2022-07-03.
  42. ↑ "2022 Billboard Music Awards: Latto performs "Big Energy": Watch". Consequence. 2022-05-16. Retrieved 2022-07-03.
  43. ↑ ""Big Energy" Single Credits". Tidal. New York City. 2021.
  44. ↑ "ARIA Top 50 Singles Chart". Australian Recording Industry Association. April 11, 2022. Retrieved April 29, 2022.
  45. ↑ "ARIA Top 40 Hip Hop/R&B Singles Chart". Australian Recording Industry Association. April 11, 2022. Retrieved April 8, 2022.
  46. ↑ "Top 10 Pop Internacional: 01/08/2022 – 05/08/2022" (in Brazilian Portuguese). Crowley Broadcast Analysis. Archived from the original on 2 May 2022. Retrieved 1 August 2022.
  47. ↑ "Latto Chart History (Canadian Hot 100)". Billboard. Retrieved October 12, 2022.
  48. ↑ "Latto Chart History (Canada AC)". Billboard. Retrieved October 12, 2022.
  49. ↑ "Latto Chart History (Canada CHR/Top 40)". Billboard. Retrieved October 12, 2022.
  50. ↑ "Latto Chart History (Canada Hot AC)". Billboard. Retrieved October 12, 2022.
  51. ↑ "Latto – Big Energy". IFPI Finland . Retrieved July 25, 2022.
  52. ↑ "Offizielle Download Charts Single". MTV Germany (in German). April 8, 2022. Retrieved April 15, 2022.
  53. ↑ "Latto Chart History (Global 200)". Billboard. Retrieved October 12, 2022.
  54. ↑ "Top 20 Honduras – General – Del 12 al 18 de Septiembre, 2022" (in Spanish). Monitor Latino. Archived from the original on 31 May 2023. Retrieved 31 May 2023.
  55. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved April 7, 2022.
  56. ↑ "Media Forest charts". Media Forest. Archived from the original on 4 March 2022. Retrieved 24 September 2023.
  57. ↑ "IRMA – Irish Charts" (Select 01-Apr-22 from drop-down menu and search Latto in filter bar). Irish Recorded Music Association. 8 April 2022. Retrieved April 16, 2022.
  58. ↑ "NZ Top 40 Singles Chart". Recorded Music NZ. April 11, 2022. Retrieved April 9, 2022.
  59. ↑ "Top 20 Panama – Anglo – Del 16 al 22 de Mayo, 2022" (in Spanish). Monitor Latino . Retrieved May 24, 2022.
  60. ↑ "Media Forest – Weekly Charts. Media Forest. Retrieved July 12, 2022. Note: Romanian and international positions are rendered together by the number of plays before resulting an overall chart.
  61. ↑ "Local & International Radio Chart Top 100 Week 15 – 2022 – TOSAC". The Official South African Charts. Recording Industry of South Africa . Retrieved April 15, 2022.
  62. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved April 29, 2022.
  63. ↑ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved April 8, 2022.
  64. ↑ "Latto Chart History (Hot 100)". Billboard. Retrieved October 12, 2022.
  65. ↑ "Latto Chart History (Adult Contemporary)". Billboard. Retrieved October 12, 2022.
  66. ↑ "Latto Chart History (Adult Pop Songs)". Billboard. Retrieved October 12, 2022.
  67. ↑ "Latto Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved October 19, 2022.
  68. ↑ "Latto Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved October 12, 2022.
  69. ↑ "Latto Chart History (Pop Songs)". Billboard. Retrieved October 12, 2022.
  70. ↑ "Latto Chart History (Hot R&B/Hip-Hop Airplay)". Billboard. Retrieved October 19, 2022.
  71. ↑ "Latto Chart History (Rhythmic)". Billboard. Retrieved October 12, 2022.
  72. ↑ "Canadian Hot 100 – Year-End 2022". Billboard. Retrieved December 2, 2022.
  73. ↑ "Billboard Global 200 – Year-End 2022". Billboard. Retrieved December 2, 2022.
  74. ↑ "Top Selling Singles of 2022". Recorded Music NZ. Archived from the original on December 22, 2022. Retrieved December 22, 2022.
  75. ↑ "Hot 100 Songs – Year-End 2022". Billboard. Retrieved December 2, 2022.
  76. ↑ "Adult Pop Airplay Songs – Year-End 2022". Billboard. Retrieved December 2, 2022.
  77. ↑ "Hot R&B/Hip-Hop Songs – Year-End 2022". Billboard. Retrieved December 2, 2022.
  78. ↑ "Pop Airplay Songs – Year-End 2022". Billboard. Retrieved December 2, 2022.
  79. ↑ "Rhythmic Songs – Year-End 2022". Billboard. Retrieved December 2, 2022.
  80. ↑ "Brazilian single certifications – Latto – Big Energy" (in Portuguese). Pro-Música Brasil . Retrieved December 14, 2023.
  81. ↑ "Canadian single certifications – Latto – Big Energy". Music Canada . Retrieved January 20, 2024.
  82. ↑ "New Zealand single certifications – Latto – Big Energy". Recorded Music NZ . Retrieved 2024-11-20.
  83. ↑ "The Official Swiss Charts and Music Community: Awards ('Big Energy')". IFPI Switzerland. Hung Medien. Retrieved January 17, 2023.
  84. ↑ "American single certifications – Latto – Big Energy". Recording Industry Association of America . Retrieved June 9, 2023.
  85. ↑ "Rhythmic Future Releases". All Access. Archived from the original on October 12, 2021. Retrieved November 19, 2021.
  86. ↑ "Urban/R&B Future Releases". All Access. Archived from the original on October 6, 2021. Retrieved November 19, 2021.
  87. ↑ "Listen to Latto and Mariah Carey's "Big Energy" Remix f/ Dj Khaled". Complex. March 28, 2022.
  88. ↑ Starsky, Seeka (2022-03-22). "Latto's About To Drop Big News — Who's The Surprise Feature On The "Big Energy" Remix?". SOHH.com. Retrieved 2022-03-26.
  89. 1 2 Shafer, Ellise (March 28, 2022). "Latto on Her New Album, Mariah Carey Collab and Bringing 'Big Energy': 'It Has Nothing to Do With What's in Your Pants". Variety.
  90. 1 2 Rowley, Glenn (March 28, 2022). "Mariah Carey Teams Up With Latto on 'Big Energy' Remix: Listen to It Here". Billboard.
  91. 1 2 White, Caitlin (December 8, 2021). "Latto Shared The Best Part About Meeting Mariah Carey For The 'Big Energy' Remix: 'She Was So Genuine'". Uproxx.
  92. ↑ "Mariah Carey Finally Hops On Latto's "Big Energy"". Ratings Game Music. 27 March 2022.
  93. ↑ Atkinson, Katie (June 26, 2023). "Here Are the 2023 BET Awards Winners: Full List". Billboard. Archived from the original on July 28, 2023. Retrieved June 29, 2023.
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  95. ↑ Trust, Gary (April 11, 2022). "Harry Styles' 'As It Was' Launches at No. 1 on Billboard Hot 100". Billboard. Retrieved April 12, 2022.
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  100. ↑ ""Big Energy (feat. DJ Khaled)" Single Credits". Tidal. New York City. 2021.
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  102. ↑ "ARIA Top 40 Hip Hop/R&B Singles Chart". Australian Recording Industry Association. May 30, 2022. Retrieved June 3, 2022.
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"Big Energy" (remix)
Latto and Mariah Carey - Big Energy (Remix).png
Single by Latto and Mariah Carey featuring DJ Khaled
from the album 777
ReleasedMarch 28, 2022 (2022-03-28)
Recorded
  • 2022
Genre
Length3:01
Label
Composer(s)
Lyricist(s)
Producer(s)
Latto singles chronology
"Wheelie"
(2022)		"Big Energy" (remix)
(2022)		"Sunshine"
(2022)
Mariah Carey singles chronology
"Fall in Love at Christmas"
(2021)		"Big Energy" (remix)
(2022)		"It's a Wrap"
(2023)
Studio albums
Singles
Featured singles
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