Advertising in biology means the use of displays by organisms such as animals and plants to signal their presence for some evolutionary reason.
Such signalling may be honest, used to attract other organisms, as when flowers use bright colours, patterns, and scent to attract pollinators such as bees; or, again honestly, to warn off other organisms, as when distasteful animals use warning coloration to prevent attacks from potential predators. Such honest advertising benefits both the sender and the receiver.
Other organisms may advertise dishonestly; in Batesian mimicry, edible animals more or less accurately mimic distasteful animals to reduce their own risk of being attacked by predators.
Insect-pollinated flowers use bright colours, patterns, rewards of nectar and pollen, and scent to attract pollinators such as bees. [1] Some also use drugs such as caffeine to encourage bees to return more often. [2] Advertising is influenced by sexual selection: in dioecious plants like sallow, the male flowers are brighter yellow (the colour of their pollen) and have more scent than female flowers. Honey bees are more attracted by the brighter male flowers, but not by their scent. [3]
Many flowers that are adapted for pollination by birds produce copious quantities of nectar and advertise this with their red coloration. Insects see red less well than other colours, and the plant needs to devote its energy to attracting birds that can act as pollinators rather than insects that cannot. In fact, the Canary Island endemic Echium wildpretii has two subspecies, a red-flowering one on Teneriffe which is mainly pollinated by birds, and a pink-flowered one on Las Palmas which is pollinated by insects. [4]
Advertising takes a variety of forms in animals. [5] [6] Breeding adults often display to attract a mate. Breeding males of sexually dimorphic birds, such as peacocks, birds of paradise and bower birds, have elaborate plumage, song, and behaviour. These evolved through sexual selection by females. [6] The males use these features alone or in combination to advertise their presence, and, especially but not only in species with lek mating, to compete with rival males. In a lek, the presence of multiple males advertises and potentially benefits all the males present, so they are both collaborating and competing. [7]
Breeding males may also advertise honestly to warn rival males of their strength, a classic example being the red deer, where the roaring of a rutting stag reliably signals its size. The honest advertisement benefits both sender and receiver, as neither need become involved in a costly fight to assess their relative strength. [8] In the breeding season, frogs congregate at suitable breeding sites and call to advertise their presence, particularly at night. Females can distinguish between the fitness of males based on the characteristics of their voices. [9] [10] Desert toads emerge from their burrows in response to heavy rain. Males emerge first and when one finds a suitable ephemeral pool, its call attracts others and they all congregate there. Males may call in unison in noisy choruses, and breeding is explosive, a mass of males competing for the smaller number of females. [11]
Colour can be used in advertising. Some butterflies have eyespots on their wings. These make no effort at concealment, but may startle a potential predator into trying elsewhere. The western skink has a distinctive blue tail. If the skink cannot escape from a predator by concealment or flight, it can afford to lose its tail in order to escape with its life. Similarly, some species of grasshopper are well-camouflaged when at rest but flash vivid colouration when flying. The grasshopper thus avoids being eaten while the potential predator hunts in vain for the brightly coloured insect it saw. [12]
Male crickets chirp to attract females, and in some species, their calls can be heard from great distances. However, a certain parasitic fly has taken advantage of this, the female is attracted to a calling male cricket on which it then deposits its developing larvae. [13] Elaborate song is especially well-developed among birds, and again sexual selection has driven its evolution. Songbirds such as warblers have an extensive repertoire of songs, sometimes with thousands of phrases. The sedge warbler assembles an effectively infinite number of songs by assembling phrases in combination. Laboratory experiments by Clive Catchpole demonstrate that female sedge warblers select males with more varied songs, while field observation indicates that such males attract mates before other males. [6]
Breeding females may advertise oestrus (being "on heat" or "in season", i.e. that they are fertile, ovulating and receptive to breeding) with pheromones (scent), courtship behaviour, and visual signals. [14] Human females have long been thought to conceal their ovulation, but women's behaviour changes around the time of ovulation with increased sexual motivation, and they are more attracted to men at that time; conversely, men are more attracted to the scent of women around the time of ovulation than in the non-ovulating (luteal) phase of the menstrual cycle. [15]
Distasteful animals use warning coloration (aposematism) to prevent attacks from potential predators. [5]
Many animals wish to advertise to those of their own species while being camouflaged to avoid predation. Many deep sea fish do this by way of bioluminescence. Patterns of photophores on their undersides emit light that from below hide their silhouettes and resemble the scintillating lights produced by the ever-moving surface layers of water. At the same time, each species has a distinctive pattern of photophores that enables another member of its species to identify it as a con-specific. [16]
In biology, coevolution occurs when two or more species reciprocally affect each other's evolution through the process of natural selection. The term sometimes is used for two traits in the same species affecting each other's evolution, as well as gene-culture coevolution.
Sexual dimorphism is the condition where sexes of the same species exhibit different morphological characteristics, including characteristics not directly involved in reproduction. The condition occurs in most dioecious species, which consist of most animals and some plants. Differences may include secondary sex characteristics, size, weight, color, markings, or behavioral or cognitive traits. Male-male reproductive competition has evolved a diverse array of sexually dimorphic traits. Aggressive utility traits such as "battle" teeth and blunt heads reinforced as battering rams are used as weapons in aggressive interactions between rivals. Passive displays such as ornamental feathering or song-calling have also evolved mainly through sexual selection. These differences may be subtle or exaggerated and may be subjected to sexual selection and natural selection. The opposite of dimorphism is monomorphism, when both biological sexes are phenotypically indistinguishable from each other.
In evolutionary biology, mimicry is an evolved resemblance between an organism and another object, often an organism of another species. Mimicry may evolve between different species, or between individuals of the same species. In the simplest case, as in Batesian mimicry, a mimic resembles a model, so as to deceive a dupe, all three being of different species. A Batesian mimic, such as a hoverfly, is harmless, while its model, such as a wasp, is harmful, and is avoided by the dupe, such as an insect-eating bird. Birds hunt by sight, so the mimicry in that case is visual, but in other cases mimicry may make use of any of the senses. Most types of mimicry, including Batesian, are deceptive, as the mimics are not harmful, but Müllerian mimicry, where different harmful species resemble each other, is honest, as when species of wasps and of bees all have genuinely aposematic warning coloration. More complex types may be bipolar, involving only two species, such as when the model and the dupe are the same; this occurs for example in aggressive mimicry, where a predator in wolf-in-sheep's-clothing style resembles its prey, allowing it to hunt undetected. Mimicry is not limited to animals; in Pouyannian mimicry, an orchid flower is the mimic, resembling a female bee, its model; the dupe is the male bee of the same species, which tries to copulate with the flower, enabling it to transfer pollen, so the mimicry is again bipolar. In automimicry, another bipolar system, model and mimic are the same, as when blue lycaenid butterflies have 'tails' or eyespots on their wings that mimic their own heads, misdirecting predator dupes to strike harmlessly. Many other types of mimicry exist.
Behavioral ecology, also spelled behavioural ecology, is the study of the evolutionary basis for animal behavior due to ecological pressures. Behavioral ecology emerged from ethology after Niko Tinbergen outlined four questions to address when studying animal behaviors: What are the proximate causes, ontogeny, survival value, and phylogeny of a behavior?
In ethology, territory is the sociographical area that an animal consistently defends against conspecific competition using agonistic behaviors or real physical aggression. Animals that actively defend territories in this way are referred to as being territorial or displaying territorialism.
Aposematism is the advertising by an animal, whether terrestrial or marine, to potential predators that it is not worth attacking or eating. This unprofitability may consist of any defenses which make the prey difficult to kill and eat, such as toxicity, venom, foul taste or smell, sharp spines, or aggressive nature. These advertising signals may take the form of conspicuous coloration, sounds, odours, or other perceivable characteristics. Aposematic signals are beneficial for both predator and prey, since both avoid potential harm.
The Guianan cock-of-the-rock is a species of cotinga, a passerine bird from South America. It is about 30 cm (12 in) in length and weighs about 200 to 220 g. It is found in tropical rainforests, near its preferred habitat of rocky outcrops. The female's plumage is brownish/dark smokey grey in colour, and generally less noticeable than the males because of their nesting work in rocky areas. The male's feathers are a bright orange. Both have a heavy body, broad-based bill and wear a remarkable half-moon crest on the head. It is one of two species of the genus Rupicola, the other being the Andean cock-of-the-rock. The Guianan cock-of-the-rock lives across the forested region of northeastern South America. Its diet consists mostly of fruit, but they sometimes feast on small snakes and lizards.
Sexual mimicry occurs when one sex mimics the opposite sex in its behavior, appearance, or chemical signalling.
Hymenopus coronatus is a mantis from the tropical forests of Southeast Asia. It is known by various common names, including walking flower mantis, orchid-blossom mantis and (pink) orchid mantis. It is one of several species known as flower mantis, a reference to their unique physical form and behaviour, which often involves moving with a “swaying” motion, as if being “blown” in the breeze. Several species have evolved to mimic orchid flowers as a hunting and camouflaging strategy, “hiding” themselves in plain view and preying upon pollinating insects that visit the blooms. They are known to grab their prey with blinding speed.
Animal colouration is the general appearance of an animal resulting from the reflection or emission of light from its surfaces. Some animals are brightly coloured, while others are hard to see. In some species, such as the peafowl, the male has strong patterns, conspicuous colours and is iridescent, while the female is far less visible.
Pouyannian mimicry is a form of mimicry in plants that deceives an insect into attempting to copulate with a flower. The flower mimics a potential female mate of a male insect, which then serves the plant as a pollinator. The mechanism is named after the French lawyer and amateur botanist Maurice-Alexandre Pouyanne. The resemblance that he noted is visual, but the key stimuli that deceive the pollinator are often chemical and tactile.
Chemical mimicry is a type of biological mimicry involving the use of chemicals to dupe an operator.
A biological ornament is a characteristic of an animal that appears to serve a decorative function rather than a utilitarian function. Many are secondary sexual characteristics, and others appear on young birds during the period when they are dependent on being fed by their parents. Ornaments are used in displays to attract mates, which may lead to the evolutionary process known as sexual selection. An animal may shake, lengthen, or spread out its ornament in order to get the attention of the opposite sex, which will in turn choose the most attractive one with which to mate. Ornaments are most often observed in males, and choosing an extravagantly ornamented male benefits females as the genes that produce the ornament will be passed on to her offspring, increasing their own reproductive fitness. As Ronald Fisher noted, the male offspring will inherit the ornament while the female offspring will inherit the preference for said ornament, which can lead to a positive feedback loop known as a Fisherian runaway. These structures serve as cues to animal sexual behaviour, that is, they are sensory signals that affect mating responses. Therefore, ornamental traits are often selected by mate choice.
Adaptive Coloration in Animals is a 500-page textbook about camouflage, warning coloration and mimicry by the Cambridge zoologist Hugh Cott, first published during the Second World War in 1940; the book sold widely and made him famous.
The Colours of Animals is a zoology book written in 1890 by Sir Edward Bagnall Poulton (1856–1943). It was the first substantial textbook to argue the case for Darwinian selection applying to all aspects of animal coloration. The book also pioneered the concept of frequency-dependent selection and introduced the term "aposematism".
In evolutionary biology, mimicry in plants is where a plant evolves to resemble another organism physically or chemically. Mimicry in plants has been studied far less than mimicry in animals. It may provide protection against herbivory, or may deceptively encourage mutualists, like pollinators, to provide a service without offering a reward in return.
Sexual selection in birds concerns how birds have evolved a variety of mating behaviors, with the peacock tail being perhaps the most famous example of sexual selection and the Fisherian runaway. Commonly occurring sexual dimorphisms such as size and color differences are energetically costly attributes that signal competitive breeding situations. Many types of avian sexual selection have been identified; intersexual selection, also known as female choice; and intrasexual competition, where individuals of the more abundant sex compete with each other for the privilege to mate. Sexually selected traits often evolve to become more pronounced in competitive breeding situations until the trait begins to limit the individual's fitness. Conflicts between an individual fitness and signaling adaptations ensure that sexually selected ornaments such as plumage coloration and courtship behavior are "honest" traits. Signals must be costly to ensure that only good-quality individuals can present these exaggerated sexual ornaments and behaviors.
Pollination traps or trap-flowers are plant flower structures that aid the trapping of insects, mainly flies, so as to enhance their effectiveness in pollination. The structures of pollination traps can include deep tubular corollas with downward pointing hairs, slippery surfaces, adhesive liquid, attractants, flower closing and other mechanisms.
Thomisus spectabilis, also known as the white crab spider or Australian crab spider, is a small spider found in Australia and far east Asia.
The pollination of orchids represents a complex aspect of the biology of this plant family, characterized by intricate flower structures and diverse ecological interactions with pollinator. Notably, the topic has garnered significant scientific interest over time, including the attention of Charles Darwin, who is recognized for his contributions to the theory of evolution by natural selection. In 1862, Darwin published his observations on the essential role of insects in orchid pollination in his work The Fertilization of Orchids. He noted that the various strategies employed by orchids to attract their pollinators are complex.
An advantage of lek mating is that males pool their advertising and courtship signals.