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Chanel is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by the Wertheimer family and has been headquartered in London since 2018.
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Manfred Thierry Mugler was a French fashion designer, creative director and creative adviser of Mugler. In the 1970s, Mugler launched his eponymous fashion house; and quickly rose to prominence in the following decades for his avant-garde, architectural, hyperfeminine and theatrical approach to haute couture. He was one of the first designers to champion diversity in his runway shows, which often tackled racism and ageism, and incorporated non-traditional models such as drag queens, porn stars, and transgender women. In 2002, he retired from the brand, and returned in 2013 as the creative adviser.
American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.
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References
- ↑ "Mugler Angel Eau de Parfum Fragrance | Mugler Official Site" . Retrieved 3 March 2024.
- ↑ "Angel Nova Perfume Eau De Parfum | Mugler Official Site" . Retrieved 3 March 2024.
- 1 2 "Mugler Angel Elixir Eau de Parfum | Mugler Official Site" . Retrieved 3 March 2024.
- ↑ "Angel Eau Croisière - Eau de Toilette | Mugler Official Site" . Retrieved 3 March 2024.
- ↑ Angel muse for womenfragranceroom.com Archived 29 February 2024 at the Wayback Machine
- ↑ Jahns, Erin (19 June 2019). "And Now, the 17 Most Popular Designer Perfumes of All Time". Who What Wear. Retrieved 24 January 2022.
- 1 2 fragrantica.com Angel Accessed: December 26, 2014
- ↑ Groom, N. (30 June 1997). New Perfume Handbook. Springer Science & Business Media. ISBN 978-0-7514-0403-6.
- ↑ Thierry Mugler, Still Creating a Stir ERIC WILSON Published: April 30, 2010 Accessed: December 26, 2014
- ↑ Schaefer, Kayleen (5 December 2011). "A Little Confection Behind the Ear". The New York Times. ISSN 0362-4331 . Retrieved 24 January 2022.
- ↑ Kapferer, Jean-Noël; Bastien, Vincent (3 September 2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page Publishers. ISBN 978-0-7494-6492-9.
- ↑ "How Model Toni Garrn Found New Beauty Rituals in Quarantine". L'Officiel USA. Retrieved 3 March 2024.
- ↑ Weil, Jennifer (15 February 2023). "EXCLUSIVE: Hunter Schafer Is the New Face of Mugler's Angel". WWD. Retrieved 3 March 2024.
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