While working as a janitor, Shiva hopes to create a time travelling machine so as to meet his parents, whom he has not met. Parvathy, a wheelchair-bound woman, shows up and asserts herself to be his future self and claims that she has traveled back in time to restrain their parents' deaths, which are supposed to occur in an hour. Nala, a down-on-his-luck man, desperately tries to find employment and applies for the post of a chef at a restaurant owned by Chitra. Despite being unaware of how to cook, he manages to fulfill the tasks by following YouTube cooking videos. To his surprise, he realizes that he could hear Nani, a goldfish, and Chanti, a bonsai tree, talking in the kitchen and that he is the only one able to converse and communicate with them.
While dining with her parents at a restaurant, Radha informs them about her lover Krish. Krish shows up, and Radha's parents are stunned to realize that Krish aka Krishnaveni is a woman and that Radha is a homosexual woman. They strictly oppose their same-sex marriage but are touched when Krish tells them that she is Radha's psychiatrist and that Radha has been a victim of constant sexual abuse, which transformed her sexual orientation. Meanwhile, Moksha, an eight-year-old girl, assists her absent mother at the latter's restaurant and performs magic tricks for the customers. Yogi, an egoistic magician, pays a visit to the restaurant and clashes with Moksha but ends up being tormented by a mysterious magic master in the restaurant's restroom, who could be the God Himself.
Mira, a drug-addicted barista at the restaurant, conspires with her boyfriend Sugar to purloin the money of a wealthy investor, who is expected to visit the restaurant. Mira discovers a necklace inside a tree at the restaurant and takes it for herself. She serves a regular customer Raghuram, whose residence is told to have been at the place where the restaurant is currently present and that his late beloved wife is claimed to have been buried under the tree where Mira found the necklace. She witnesses Raghuram conversing with his late wife and is horrified upon seeing her ghost. Elsewhere, Kali, an evidently despondent woman, signs an organ donation form and a note which reads, "I am going to conduct a mass murder, and I plead not guilty".
All the above events, except for that of Kali, are revealed to have been taking place at the same restaurant in parallel. Meanwhile, Sugar tries to execute his plan to loot the investor by instructing Mira to turn the lights off but she switches them on upon being threatened by the ghost of Raghuram's wife, foiling Sugar's plan. Neither caught nor suspected, he sits calmly and waits for another opportunity to accomplish the task. Moksha begins to play a magic trick for the investor, inadvertently distracting him from the money which causes Sugar to steal it. Nevertheless, the investor catches him red-handed. Sugar takes Moksha as a human shield, but Yogi messes him up using his magic tricks, paving way for himself and Krish to combat Sugar. However, the gun is inadvertently fired, and Radha is shot in her chest. A panicked Sugar tries to run away, but Nala restrains him by hitting him with a stick upon being motivated by Nani. Krish and Radha's parents try to rush Radha to an hospital, but Parvathy commands Shiva to restrict them and states that if anyone will leave the restaurant, their parents shall die due to the butterfly effect. She further tells them that she traveled back in time numerous times to prevent them from stepping out of the restaurant but has continued to fail. Abruptly, lights begin to flicker, and tremors occur in the restaurant with inhabitants unable to take control of the situation. Elsewhere, Kali shoots herself, and along with her, all the characters in the restaurant die.
It is revealed that Moksha, Radha, Mira, Krish, Nala, Shiva, Yogi, and Parvathy are split personalities of Kali, representing various traumatic phases of her life. She has committed suicide to ease the burden she has been carrying due to her disease, prompting all the characters to die with her.
Nani met director Prasanth Varma who narrated the storyline to him. Nani reportedly loved the script and decided to produce the film himself. On 25 November 2017, the actor unveiled the title poster of the film at a star-studded event. The film was bankrolled by the actor's debut production house, Wallposter Cinema and co-produced by Prashanti Tipirneni, who worked as a costume designer for the Baahubali film series.[3]
While Karthik Ghattamaneni, Sahi Suresh and Gautham Nerusu were reported to be the cinematographer, art director and editor respectively. Newcomer Mark K Robin was hired to compose the score and songs.
The film deals with mental illness, abuse, gender and sexuality. Kali (played by Kajal Aggarwal), is the main protagonist who is suffering from multiple personality disorder, in the end of the film. MPD is a mental illness characterized by alternating between multiple personality states and memory loss.
The concept of lesbianism portrayed in the film, became a popular topic, since Telugu films were subjected to strict censor formalities, while portraying lesbianism in films. Affair is the first Telugu film to portray lesbianism.[citation needed] However, it did not have a theatrical release, since the CBFC refused to approve the film. It was directly released on YouTube.[4] The film was withdrawn and sent back to the Censor Board.[5] But later it was released uncut.[6] The Supreme Court of India invalidated part of Section 377 of the Indian Penal Code making homosexuality legal in India in September 2018.[7]
In an interview with Haricharan Pudipeddi of Hindustan Times, Nithya Menen stated that "When Prashant pitched the character, I was absolutely excited. As artistes, we come across many stories but something like Awe doesn't come often; it's rare. I didn't see it as a lesbian character. I accepted the offer because I thought it'd be exciting and challenging. I love doing different, edgy roles."[8]
Music
The film score and soundtrack were composed by newcomer Mark K Robin. Initially, the film features only one song titled "Theme of Awe" which was played in the opening and end credits of the film. The song was digitally released in YouTube and other streaming platforms on 9 February 2018, while it was launched at the Radio Mirchi FM Station in Hyderabad on 13 February 2018, in the presence of the film's cast and crew.[9] Sung by Sharon, with lyrics written by Krishna Kanth, The Times of India stated that "The song is tailor made for the movie."[10]Lahari Music released the opening credits and ending credits video on 30 June and 1 July respectively, which features the theme song. Both the videos were released on two different YouTube channels.[11]
Marketing
The pre-release event took place at B. R. Ambedkar University Grounds at Hyderabad on 31 January 2018, where the film's trailer was released and received positive responses.[12]
Release and reception
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Awe was released worldwide on 16 February 2018. The film was premiered exclusively in the United States, a day before its original release, on 15 February 2018.[13]
Neetishta Nyayapati, from The Times of India, rated 4 out of 5 stars, and stated that "Go watch this film if you're looking for something definitely out of the box and fresh, 'Awe' will not disappoint you."[14]The Indian Express gave it 4 stars stating that "Awe has high entertainment value, strong emotions, progressive characters, thrills, chills, comedy and some philosophy. Prasanth could have even made this film work without big actors or fancy sets in it."[15]Hindustan Times rated the film 5/5, summarising that the film is "technically brilliant".[16]
India Today rated 3 out of 5 stars, stating that "Awe has several astonishing moments only if you can look past the sequences that are not in sync with the story."[17] Behindwoods rated 3 out of 5, stating it as "a welcome trendsetter"[18] Deccan Chronicle rated 4 out of 5 stars, and summarised that "The narration is slow and be careful… If you do not understand the climax, you do not understand the film. The film's key point is the last 15 minutes in which the director very cleverly reveals the connection between the characters. Prashanth Varma has tried something different here. People, who are on the lookout for a new genre cinema, should watch this film definitely."[19]Baradwaj Rangan of Film Companion South wrote "Awe certainly leaves you thinking – about the film itself, and about what an exciting time it is in Telugu cinema, with so many rebels plotting these little coups against one of the country's most deeply entrenched cinematic empires."[20]
In a contrast review, Firstpost rated 3 out of 5 and stated that "The moment you figure out an answer, you will know whether Awe! is 'Awesome' or 'Awful'. The truth lies somewhere in between."[21] Indiaglitz rated 2.75/5, and gave a verdict: "AWE is a crafty anthology movie which relies too heavily on the strength of its climax. Too psychological, too poetic at times. The lengthiness of many scenes makes one say, 'It's more of the same'. Genre shifts were an oversold idea. The performances are praiseworthy. Technical departments put up a solid show."[22]Sify rated 2.5 out of 5 stars, stating that "Awe is psychological thriller of a traumatized woman told in episodic stories. There are many individual episodes that are strangely funny but the overall drama seems too far-fetched. The final twist in the tale is unconvincing. Second half is mostly bore."[23]
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Kajal A Kitchlu, known professionally as Kajal Aggarwal, is an Indian actress who predominantly works in Telugu, Tamil and Hindi films. She is a recipient of three South Indian International Movie Awards along with four Filmfare Awards South nominations. Aggarwal is considered as one of the highest paid actresses in South Indian cinema, according to various media reports.
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Nithya Menen is an Indian actress and playback singer who works primarily in Tamil, Telugu and Malayalam films. She has acted in few Kannada movies also. Noted for her versatility and strong portrayals, Menen is a recipient of several accolades including a National Film Award, four Filmfare Awards South, two South Indian International Movie Awards and two Nandi Awards.
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